Jul 2021 – Nov 2024 · 3 yrs 4 mos · Karāchi, Sindh, Pakistan

• Leading data analysis initiatives for the FMCG department, extracting insights from SAP B1, SAP S4, and Qlik.
• Collaborating with cross-functional teams to develop forecasting models, optimizing inventory strategies.
• Presenting detailed sales and purchase analyses to senior management, contributing to strategic decisions.
• Demonstrating expertise in preparing dashboards for vendor delivery service levels, inventory, and other critical reports.
• Ensuring data accuracy and efficiency through meticulous SKU-level updates and data handling practices.
• Proactively identifying and implementing business process improvements, leading to increased operational efficiency and cost reduction.

Jul 2020 – Jun 2021 · 11 mos · Karāchi, Sindh, Pakistan

Dec 2019 – Jun 2020 · 6 mos · Karāchi, Sindh, Pakistan

Dec 2018 – Dec 2019 · 1 yr · Karachi

•  Managing FMCG dept with 10 department sections, 60 product families, & over 7000 SKUs.
•  Producing monthly sales of around 50 million with over 7% margin each month.
•  Leading a team of 30 merchandisers, 4 associates and two supervisors.
•  Managing the product categories, stock ordering, inventory, product assortment, & day-to-day operations of the department.
•  Understanding and fulfilling the needs of ten customer categories (end-consumers, professional customers, traders, SMRs, retailers, wholesalers, delivery solution, HoReCa, offices and industries, cash and carry customers)
•  Designing and implementing marketing and promotional activities to boost up the sales.
•  Working collaboratively with General Manager, Department Head, Category Managers, Suppliers and Sales Team in order to improve business functions & meet sales and profitability targets.
• Professional Achievements
•  Increased monthly sales of the department by 17% within two months through analyzing consumers’ needs, upgrading product assortment planning and conducting competitors’ surveys.
•  Improved margin/profitability of the department by 3% through proper stock and shrinkage management.

Nov 2017 – Dec 2018 · 1 yr 1 mo · Karachi

•  Managed FMCG dept with 5 department sections, 50 product families, & over 4500 SKUs.
•  Produced monthly sales target of around 40 million with over 5% margin each month.
•  Led a team of 56 merchandisers, 6 staff members, and 3 supervisors.
•  Designed national and in-store promotions, articulated marketing strategies, planned and implemented in-store events and promotions.
•  Managed the product categories, stock ordering, inventory & overall operations of the department.
•  Categorized product families and sub-families with customer centric approach, proposed product assortment in
• line with market trends and customer demand.
• Professional Achievements
•  Boosted the profit margin of the section by 5% in a month by implementing in-store promotions.
•  Achieved record-breaking sales target of 40 million in a single section through effective stock and team management in the month of ramadan.
•  Successfully lessened the unnecessary stockholding of the section by 17 million through designing stock ordering, stock receiving, and stock management SOPs.

Nov 2017 – Mar 2018 · 4 mos · Karachi

•  Obtained in-depth understanding and training of all the operations and business procedures (structured activities) of business functions, SOPs, and sections of the store under the direct supervision of Store General Manager and Head of Departments.
•  Secured 1st Position in the Management Trainee Program of Carrefour (Hyperstar) Pakistan by scoring 92% in multiple written and practical assessments conducted at the completion of each phase of the training

May 2017 – Jul 2017 · 2 mos · Karachi

•  Conducted region wise research under business development manager for increasing company’s sales and attracting key customers from Europe, North America, Asia, Middle East, and Oceania.
•  Conducted business with company’s European key account (Dickies) under the key account manager.
•  Articulated strategies for establishing the brand name and brand resonance of Midas Clothing Limited globally.
•  Developed and proposed The Brand Plan for Midas Clothing Limited.
•  Conducted SWOT analysis and identified key competitors of Midas Clothing Limited and presented the findings in front of the Marketing department of the company.