Bodhisatwa Ray — CEO

🎬 Creative Leader | Storyteller | Content Strategist Building genre-defining IPs across TV, OTT, and Digital | Fiction, Non-Fiction, Micro-Drama, and Branded Content With over 15 years in the entertainment and digital content industry, I bring a 360° vision to storytelling — from developing emotionally resonant fiction to crafting high-impact branded and educational content. Currently leading creative at Kuku TV, I spearhead shortand Long -form fiction acquisitions and original content development, combining data, creativity, and audience psychology to build India's next binge-worthy content ecosystem. From setting up primetime TV shows to launching mobile-first mini-series, my journey spans top brands like Kuku FM, upGrad, Balaji Telefilms, Times Internet, and Endemol Shine. Whether it's a heart-thumping micro-drama, a thought-provoking docu-series, or a social-first ad film, I thrive at the intersection of content innovation, execution excellence, and cultural relevance. 💡 Core Strengths: Fiction & Non-Fiction IP Development Performance Marketing Campaign Storytelling Content Strategy for OTT & Mobile-First Platforms Scriptwriting, Creative Direction & Team Leadership Data-Driven Optimization of Content Lifecycle Collaborating with agencies, influencers, and production houses My goal? To keep pushing creative boundaries while building stories that move people, build communities, and grow brands.

Stackforce AI infers this person is a creative leader in the entertainment industry, specializing in content strategy and production.

Location: Mumbai, Maharashtra, India

Experience: 12 yrs

Skills

Content Strategy
Creative Content Production
Creative Direction
Creative Supervision
Video Editing
Audio Editing
Creative Executions
Team Coordination
Scriptwriting

Career Highlights

Over 15 years in entertainment and digital content.
Expert in content strategy and creative direction.
Proven track record in developing engaging IPs.

Work Experience

StoryTV App (By Eloelo group)

Communication Content & Acquisition (4 mos)

Business Pod Head (6 mos)

Creative Strategist (1 mo)

Dashverse

Creative Team Lead (3 mos)

Kuku FM

Creative Lead Kuku TV (7 mos)

Creative Lead ( US Market ) (4 mos)

upGrad

Senior Manager Content & Creative Marketing (1 yr 1 mo)

Senior Manager /Creative Producer Product (1 yr 2 mos)

Executive Producer (3 yrs 6 mos)

Senior Manager & Creative Producer Marketing (1 yr 1 mo)

Times Internet

Creative Director - Branded Content (1 yr 5 mos)

Saibaba Studios

Creative Director - Fiction /Non Fiction (1 yr 1 mo)

FULLHOUSE MEDIA

Creative Head (3 mos)

Shashi Sumeet Group

Creative Head (3 mos)

Balaji Telefilms Ltd

Creative Head (4 mos)

Creative Head (5 mos)

Creative Head - Execution (3 yrs 8 mos)

Contiloe Entertainment Pvt Ltd

Creative Head (1 yr 3 mos)

Endemol Shine Group

Creative Head (4 mos)

Creative Head (2 mos)

Film Farms

Associate Creative Director (6 mos)

Optimystix Entertainment India Pvt Ltd.

Associate Creative Head (2 mos)

Director's Kcut

Associate Creative Director (1 yr 6 mos)

Balaji Telefilms Ltd.

Creative (1 yr)

NDTV

Asst.Executive Producer (1 mo)

Zee Network

Associate Promo Producer/Associate Producer (6 mos)

Red FM

Intern - Marketing (1 mo)

MANTRA MOVIES

INTERN - Asst Director & Production (1 mo)

Education

Bachelor's degree at St. Xavier's College (Autonomous), Kolkata

Master of Arts (M.A.) at Amity University

Leadership and Management in New Age Business at Wharton Executive Education

Bodhisatwa Ray

CEO

Mumbai, Maharashtra, India12 yrs experience

Highly StableAI Enabled

Key Highlights

Over 15 years in entertainment and digital content.
Expert in content strategy and creative direction.
Proven track record in developing engaging IPs.

Stackforce AI infers this person is a creative leader in the entertainment industry, specializing in content strategy and production.

Contact

Skills

Core Skills

Content StrategyCreative Content ProductionCreative DirectionCreative SupervisionVideo EditingAudio EditingCreative ExecutionsTeam CoordinationScriptwriting

Other Skills

Creative Content CreationOnline Video MarketingVideo AnalyticsPromotional MarketingOriginal ConceptsAudience researchPromotional strategy developmentAd creationPerformance analysisConcept researchScript developmentProductionPost-productionData analysisUser behavior analysis

About

Experience

Storytv app (by eloelo group)

3 roles

Communication Content & Acquisition

Nov 2025 – Present · 4 mos

Business Pod Head

Promoted

Sep 2025 – Present · 6 mos

Creative Strategist

Aug 2025 – Sep 2025 · 1 mo

Dashverse

Creative Team Lead

Apr 2025 – Jul 2025 · 3 mos · India · Remote

Kuku fm

2 roles

Creative Lead Kuku TV

Dec 2024 – Jul 2025 · 7 mos · Remote

Key Responsibilities:
1. Fiction Content Acquisition & Strategy
I oversee the acquisition of short-form mini-series and movies from around the world. This involves plot testing, audience research, promotional strategy development, ad creation, and performance analysis to optimize acquisitions. Additionally, I curate original fiction content, ensuring compelling storytelling tailored for digital-first audiences.
2. Original Content Development (Fiction & Non-Fiction)
I lead the development of original fiction mini-series and non-fiction content under the Curiosity Stream vertical, which includes podcasts, influencer-driven content, and documentary-style series. My role covers the full content lifecycle—from concept research and script development to production and post-production—ensuring storytelling excellence and audience relevance.
3. Creative Leadership & Talent Collaboration
I provide creative oversight across scriptwriting, concept development, and content execution. I lead an internal team of editors and collaborate with production houses, agencies, and independent content creators across India, ensuring content aligns with brand positioning and business goals while driving audience engagement.
4. Digital-First Execution & Data-Driven Optimization
I develop and implement mobile-first content strategies, leveraging data-driven insights to enhance campaign effectiveness, content performance, and audience retention. I analyze industry trends, user behavior, and emerging content formats to maximize engagement and platform growth.
Impact & Vision:
By integrating creativity, data intelligence, and strategic execution, I position KUKU TV as a premier VOD content hub, delivering engaging, high-impact, and audience-driven storytelling while achieving business growth and brand expansion.

ScriptwritingCreative Content CreationCreative Content ProductionOnline Video MarketingVideo AnalyticsContent Strategy+2

Creative Lead ( US Market )

Aug 2024 – Dec 2024 · 4 mos · Remote

Creative DirectionDigital VideoScript WritingScriptwritingPromoOnline Advertising+8

Upgrad

4 roles

Senior Manager Content & Creative Marketing

Dec 2021 – Jan 2023 · 1 yr 1 mo

BrandingScriptwritingCommunicationCreative Content CreationConceptual PlanningCreative Content Production+4

Senior Manager /Creative Producer Product

Nov 2020 – Jan 2022 · 1 yr 2 mos

BrandingScriptwritingCommunicationCreative Content CreationConceptual PlanningCreative Content Production+4

Executive Producer

Oct 2019 – Apr 2023 · 3 yrs 6 mos

At upGrad, I led an amazing 20–25 member team of Producers, Editors, DOP, GFX Animators, Writers and Subject Matter Experts who over a period of 4 years have helped me create and execute multiple IPs across two business verticals - Marketing and Product. I conceptualize plan and execute end-to-end video production projects like Ad Film Commercials for Brand and Performance Marketing, Long and Short Form Videos for Content Marketing on OTTs and Social Media, and engaging educational content for the upGrad website and app. This includes creating, maintaining and owning delivery timelines, processes, and budgeting for both in-house as well as projects with production houses and creative agencies across Mumbai, Delhi, Bangalore, and Kolkata.

Final Cut ProArt DirectionVideo DirectionDirectionMarketingBranded Content Development+25

Senior Manager & Creative Producer Marketing

Oct 2019 – Nov 2020 · 1 yr 1 mo

BrandingScriptwritingCommunicationCreative Content CreationConceptual PlanningCreative Content Production+4

Times internet

Creative Director - Branded Content

Mar 2018 – Aug 2019 · 1 yr 5 mos · Mumbai Area, India · On-site

Creative Direction - Video Branded Content (Copy & Art)

BrandingScriptwritingCommunicationCreative Content CreationConceptual PlanningCreative Content Production+4

Saibaba studios

Creative Director - Fiction /Non Fiction

Nov 2017 – Dec 2018 · 1 yr 1 mo · Mumbai Area, India

Creative Head - Fiction and Nonfiction -TV/Digital

Creative DirectionBranded Content DevelopmentCopy EditingScriptwritingFilm DirectionCreative Content Creation+7

Fullhouse media

Creative Head

Oct 2016 – Jan 2017 · 3 mos · Mumbai Area, India

Creatively Supervise post Production process.

ScriptwritingContent StrategyCreative Content Production

Shashi sumeet group

Creative Head

Apr 2015 – Jul 2015 · 3 mos · Mumbai Area, India · On-site

Pre-Production & Development
Conceptual Oversight: Guides overall show vision, genre tone, and audience targeting.
Storyline Structuring: Approves crime plots, twists, investigative arcs, and character journeys.
Writers' Room Supervision: Leads brainstorming, assigns episodes, ensures narrative consistency.
Script Vetting: Reviews and approves final drafts, ensuring plot logic, pacing, and crime accuracy.
Factual & Legal Accuracy: Ensures procedures (police, forensic, legal) are depicted realistically.
🔹 On-Set Responsibilities
Creative Continuity: Maintains vision across episodes; ensures director, DOP, and art team stay aligned.
Script to Screen Supervision: Ensures scenes retain intent, emotional tone, and narrative pacing during shoot.
Dialogue and Blocking: Guides actors and directors on tone, interrogation intensity, or victim/emotion portrayal.
Problem Solving: Tweaks scenes/dialogues on the fly for runtime, clarity, or censorship issues.
Realism & Suspense: Pushes for authentic crime staging, shock value, and tension building.
🔹 Post-Shoot & Beyond
Edits Review: Works with editors to maintain pace, remove redundancies, enhance suspense.
Feedback Loop: Coordinates with network/studio for notes, applies them without compromising story essence.
Future Planning: Seeds long-arc subplots, prepares recurring characters/storylines.

ScriptwritingContent StrategyCreative Content Production

Balaji telefilms ltd

3 roles

Creative Head

Nov 2014 – Mar 2015 · 4 mos

Creatively Headed "Yeh Hai Mohabattein" on Star Plus Taking care of Post production

Video DirectionPre-productionCreative DirectionScriptwritingVideo ProductionContent Strategy

Creative Head

Oct 2014 – Mar 2015 · 5 mos

Creatively Heading Ajeeb Dastaan Hai yeh on Life Ok - Taking care of Post production

ScriptwritingContent StrategyCreative Content Production

Creative Head - Execution

Jan 2014 – Sep 2017 · 3 yrs 8 mos

Onset Creative Supervision + Script Development + Post Production

BrandingScriptwritingConceptual PlanningSocial VideoContent StrategyCreative Content Production

Contiloe entertainment pvt ltd

Creative Head

Aug 2014 – Nov 2015 · 1 yr 3 mos · Mumbai Area, India

Creatively Headed and Set up the Shows "Agent Raghav " on &TV and Creatively headed Maharana Pratap fL.

ScriptwritingContent StrategyCreative Content Production

Endemol shine group

2 roles

Creative Head

Jun 2014 – Oct 2014 · 4 mos · Mumbai Area, India · On-site

Pre-Production & Development
Conceptual Oversight: Guides overall show vision, genre tone, and audience targeting.
Storyline Structuring: Approves crime plots, twists, investigative arcs, and character journeys.
Writers' Room Supervision: Leads brainstorming, assigns episodes, ensures narrative consistency.
Script Vetting: Reviews and approves final drafts, ensuring plot logic, pacing, and crime accuracy.
Factual & Legal Accuracy: Ensures procedures (police, forensic, legal) are depicted realistically.
🔹 On-Set Responsibilities
Creative Continuity: Maintains vision across episodes; ensures director, DOP, and art team stay aligned.
Script to Screen Supervision: Ensures scenes retain intent, emotional tone, and narrative pacing during shoot.
Dialogue and Blocking: Guides actors and directors on tone, interrogation intensity, or victim/emotion portrayal.
Problem Solving: Tweaks scenes/dialogues on the fly for runtime, clarity, or censorship issues.
Realism & Suspense: Pushes for authentic crime staging, shock value, and tension building.
🔹 Post-Shoot & Beyond
Edits Review: Works with editors to maintain pace, remove redundancies, enhance suspense.
Feedback Loop: Coordinates with network/studio for notes, applies them without compromising story essence.
Future Planning: Seeds long-arc subplots, prepares recurring characters/storylines.

ScriptwritingContent StrategyArt DirectionManaging Creative TeamsCreative ServicesCreative Direction+2

Creative Head

Apr 2014 – Jun 2014 · 2 mos · Mumbai Area, India · On-site

Pre-Production & Development
Conceptual Oversight: Guides overall show vision, genre tone, and audience targeting.
Storyline Structuring: Approves crime plots, twists, investigative arcs, and character journeys.
Writers' Room Supervision: Leads brainstorming, assigns episodes, ensures narrative consistency.
Script Vetting: Reviews and approves final drafts, ensuring plot logic, pacing, and crime accuracy.
Factual & Legal Accuracy: Ensures procedures (police, forensic, legal) are depicted realistically.
🔹 On-Set Responsibilities
Creative Continuity: Maintains vision across episodes; ensures director, DOP, and art team stay aligned.
Script to Screen Supervision: Ensures scenes retain intent, emotional tone, and narrative pacing during shoot.
Dialogue and Blocking: Guides actors and directors on tone, interrogation intensity, or victim/emotion portrayal.
Problem Solving: Tweaks scenes/dialogues on the fly for runtime, clarity, or censorship issues.
Realism & Suspense: Pushes for authentic crime staging, shock value, and tension building.
🔹 Post-Shoot & Beyond
Edits Review: Works with editors to maintain pace, remove redundancies, enhance suspense.
Feedback Loop: Coordinates with network/studio for notes, applies them without compromising story essence.
Future Planning: Seeds long-arc subplots, prepares recurring characters/storylines.