Feb 2013 – Feb 2014 · 1 yr · York, PA

• Create content for and maintain York Saw and Oleson Saw’s social media including blog posts, facebook, twitter, pinterest, and other social media marketing platforms
• Track Adwords and metrics for both brands’ websites
• Organize and plan tradeshow activities for both the saw and knives divisions
• Research potential new markets, both domestic industry-based and international-based
• Design marketing ads for various mailings and industry magazines

May 2007 – Feb 2013 · 5 yrs 9 mos

• Researched and advised on potential export markets for local companies
• Consulted on market entry for companies
• Launched and maintained WTC of Central PA’s social media marketing campaign
• Organized and planned the PA Pavilion at the Summer Fancy Food Show
• Represented the Southcentral Region at the PACK Expo to attract foreign businesses to locate in PA
• Designed marketing materials and compiled content for WTC’s website and newsletter
• Recommended and assisted companies in preparing for trade shows and missions
• Compiled pertinent cultural information for companies/individuals who traveled abroad
• Provided researched information on compliance issues, including NAFTA, ITAR, customs regulations
• Sold World Trade Center memberships to appropriate clients
• Developed sponsorship packets for the World Trade Center’s events and year long sponsors
• Connected local companies to the State’s free export assistance services
• Translated occasional Spanish correspondence for clients
• Managed client database and associated recordkeeping
• Assisted in organizing seminars and roundtable series

Jan 2007 – Apr 2007 · 3 mos

• Comprised market entry plans for various clients into international markets
• Conducted marketing research for entry plans including trade barriers, culture, and market conditions

Jan 2007 – Apr 2007 · 3 mos

• An experience serving on the Economic Restructuring committee for Main Street Williamsport, PA. Using information gathered during a place audit and market assessment, a database and a promotional plan will be comprised to market to potential businesses to locate downtown. This plan will be presented to the Main Street Director and Scholars committee.

May 2006 – Aug 2006 · 3 mos

• Shadowed brokers on site tours for prospective tenants
• Followed up by calling prospective tenants to market WAM’s properties
• Assisted in administrative tasks including filing and updating databases