Apr 2023 – Apr 2024 · 1 yr · Geneva, Switzerland · Remote

• I owned demand generation and pipeline growth for Seedstars’ education programs—sitting across Marketing, Growth & Partnerships to drive applications → admissions with webinar funnels, creator/influencer partnerships, light paid acquisition, lifecycle automation, and clean analytics.
• Webinar demand engine: Built a repeatable webinar → application funnel (landing pages, registration flows, show-up boosts, post-event conversion sequences) that delivered sub-$1 CPL in multiple markets.
• Creator & partner growth: Launched influencer partnerships and micro-creator UGC to expand reach cost-effectively; co-hosted sessions with ecosystem partners to tap warm audiences and drive qualified registrations.
• Multi-country GTM: Localized positioning, messaging, and offers by region/time-zone; tuned creative, formats, and CTAs for market fit; coordinated regional calendars for consistent weekly throughput.
• Lifecycle & conversion: Stitched email/SMS/WhatsApp automations from registration → reminder → replay → application → admit; added no-show recovery, deadline nudges, and objection-handling sequences to lift application-to-admit rates.
• Experimentation cadence: Ran weekly tests on hooks, creatives, formats, and landing pages; A/B tested subject lines, headlines, and page sections; kept a visible backlog with “ship → learn → scale” rhythm.
• Measurement & guardrails: Defined NSM/OMTM, implemented GA4 events + UTM hygiene, and built dashboards to track CPL, CPA, conversion rate, show-up rate, application rate, and admit velocity—so scaling decisions were based on signal, not guesses.
• Ops & enablement: Set up CRM/lifecycle plumbing (Airtable / HubSpot), tagging and handoffs; wrote webinar run-of-show checklists, outreach templates, and follow-up scripts for admissions teams.
• Collaboration: Worked cross-functionally with content, design, and admissions to keep GTM coherent from first touch to admit; aligned weekly on targets and budget pacing.

Jul 2022 – Apr 2023 · 9 mos · Bengaluru, Karnataka, India

• Enabling Monetisation for Nano and Micro Influencers with Education First Approach

May 2022 – Jun 2022 · 1 mo · Bengaluru, Karnataka, India

• Worked in Initiatives by closely working with Performance Marketing Team. Left early to start something of my own.
• P.S: I was not fired

Mar 2022 – May 2022 · 2 mos · Bengaluru, Karnataka, India · On-site

• 1. Managed and directed a team of 10 members to achieve company goals as the leader of the Marketing team for the 1st Cohort.
• 2. Surpassed the target for filling 60 seats with 69 admissions, resulting in a revenue of 1.38 Cr Rupees within 2.5-month period.
• 3. Created and executed the successful #MetaWomen campaign, which received support and recognition from industry leaders such as Vani Kola and Kirthiga Reddy.
• 4. Developed a comprehensive Customer Journey and user funnels using AARRR metrics, and established KPIs (NSM and OMTM) for the company and Marketing Team.
• 5. Improved website performance through enhanced CRO, resulting in a 80% increase in lead generation and a 20% reduction in bounce rate.
• 6. Contributed to the successful international expansion of the company through close collaboration with the UK team.
• 7. Designed and executed a successful webinar and quiz engine to generate leads at the top- of-the-funnel, resulting in over 5000 leads in one month.

Jul 2020 – Feb 2022 · 1 yr 7 mos · Bengaluru, Karnataka, India

• 1. Owned the complete Marketing & Growth of the company. Right from ideation to execution by working with and managing the right set of people.
• 2. Increased revenue by 1100% in 12 Months.
• 3. Planned and executed 1000s of experiments on various channels to find our Holy-Grail
• Channel for Growth.
• 4. Worked on lead generation and increased conversion rate from 3% to 15%.
• 5. Created user journeys (or) marketing funnel from scratch to increase user acquisition and automate 1:1 trial class bookings with the help of Calendly and Zoom.
• 6. Created and executed backend behavioral automation structure - Email, SMS, WhatsApp Messages. Using Leadsquared, ConvertKit, Zapier, etc.
• 7. Revamped the website. Created from scratch on WordPress keeping SEO, CRO, and UI/UX in mind. Connected the same with our CRM and the rest of the automation. Setup conversion tags.
• 8. Planned & strategized Marketing Campaigns (especially performance marketing) for Best ROI, Budget Allocation, and expansion opportunities.
• 9. Worked on Global Expansion, took the company to 24 Countries from India.
• 10. Created Sub-Teams in the Marketing Team to scale up - Design, Content, Performance, Community and took ownership of hiring the right talent in marketing. And, managed all the members.
• 11. Extensively worked on SEO. Strategised On-Page SEO efforts. Started ranking on difficult keywords in India and US Market. Increased DA by 2x.
• 12. Created parent, trainers & student community from scratch. Planned & executed
• Webinars, Events & Podcasts for more user acquisition.
• 13. Monitoring Performance and handling tools such as SEMrush, Ubersuggest, Google Analytics, Google Search Console, Hotjar, etc.
• 14. Built a loyal email list of 30,000+ Members, through lead magnates such as eBooks, Quizzes, Competitions Registrations, and Giveaways.
• 15. Experimented with CRO by creating different versions of landing pages through WordPress and did extensive A/B Testings, heatmaps, visitor recordings.

Oct 2017 – Dec 2019 · 2 yrs 2 mos · Bengaluru, Karnataka, India

• 1. Founded the company with real-life experience. After a lot of research on service processes and target market.
• 2. Planned business model, front-end user flow, backend process flows, and keeping all the aspects in sync.
• 3. Built website from scratch and upgraded it occasionally by keeping UI in mind as well as the business model and flows. Also, integrated third-party services with the website to make it more user-friendly and smooth.
• 4. Created and executed online marketing strategies, especially in Google Ads. Successfully managed to get up to 50-60 leads per day.
• 5. Managed on-page SEO with regard to title, meta description, keyword density, and internal linking on the static website as well as blog.
• 6. Creation & Execution of online strategies for all other marketing platforms such as Facebook Business Manager, LinkedIn Ads, and Quora Ads.
• 7. Built a core team in different segments of business and passed on the ownership respectively. Managed a whole team of 7 members.
• 8. Planned B2B model for business to help other businesses with their respective Government Services in masses for Monthly Recurring Revenue. Tied-up with The Nudge Foundation, FoodyBuddy, and some food-chain franchise owners.
• 9. Actively meeting potential B2B Clients, Government Officials, and vendors for expanding service catalog.
• 10. Worked on PR Engagements got our startup featured in YourStory, Inc42, and others.
• 11. Got incubated by Government of Karnataka IAMAI Mobile 10x, Received other Government Recognitions - Startup India, Startup Karnataka, Ministry of Electronics and Information Technology.
• 12. Interacted with happy as well as unhappy customers to understand end user's POV

Aug 2017 – Mar 2018 · 7 mos · Bengaluru Area, India

• 1. Took complete ownership of the Marketing at the company. Planned strategies for a quarter and broke it down to monthly and Weekly Goals.
• 2. Increased lead count by 100% and reduced marketing spending by 50% within a month.
• 3. Developing new campaigns based on new cuisines and enhancing previous campaigns by actively monitoring them.
• 4. Managed whole marketing team consisting of Content Writer and a Designer. Worked closely with them to brainstorm new and innovative strategies.
• 5. Extensively worked on Drip-Marketing for the incoming leads to keep them more engaged. (Especially Hot-Leads).
• 6. Worked on Remarketing for abandoned checkouts and repeatability of existing customers via email & SMS.
• 7. Worked with Tech-Team to implement On-Page SEO and improvisation of Landing Pages to acquire more leads.
• 9. Creating a detailed report around the Impressions, Clicks, CTR, Avg CPC, Quality Score, Ad relevance, which campaigns proved most rewarding, what could not work, etc.
• 10. Complete ownership of social media channels including planning a monthly calendar, content and creatives management, and scheduling posts via Buffer.

May 2017 – Aug 2017 · 3 mos · Bengaluru Area, India

• 1. Creating and executing a marketing strategy for online channels
• 2. Creating original and research-based content on the security industry.
• 3. Actively marketing the product in different channels using growth hacking techniques.
• 4. Measure the effectiveness of experiments using analytical tools like Google Analytics and Hubspot.
• 5. Creating online strategies for all paid campaigns across different channels like AdWords, Business Manager, LinkedIn Ads, Twitter Ads etc.

Sep 2016 – May 2017 · 8 mos · Bengaluru, Karnataka, India

• 1. Planning Web, SEO/SEM, email, social media, and display advertising campaigns.
• 2. Building and maintaining Social Media Presence.
• 3. Actively marketing the product in different channels using growth hacking techniques.
• 4. Measuring and reporting performance of all digital marketing campaigns, and assessing against goals.
• 5. Identifying trends and insights, and optimizing spends/bids and performance based on the insights
• 6. Brainstorm new and creative growth strategies.
• 7. Planning, executing, and measuring experiments and conversion tests.
• 8. Collaborating with internal teams to create landing pages and optimize the user experience.
• 9. Utilizing the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• 10. Instrument conversion points and optimize user funnels

Jan 2015 – Aug 2016 · 1 yr 7 mos · Bengaluru Area, India

• 1. Implemented social media strategy and execution, overseeing all social media channels to promote the brand and increase clients.
• 2. Increased revenue by $50000 by researching and expanding product line to website and implementing extensive organic Search Engine Optimization (SEO).
• 3. Streamlined operational efficiencies by implementing innovative marketing and sales strategies, including email marketing campaigns.
• 4. Strengthened branding initiatives by approving landing pages, monitoring and analyzing performance data, and identifying needed changes and improvements that maximize outreach.
• 5. Created key Internet marketing activities to acquire and retain new clients through email campaigns, affiliate marketing, and social media.
• 6. Conceptualized, planned and executed original designs for a wide range of website properties. Worked on WordPress technology for corporate and eCommerce like Audi & mSupply.

Jul 2014 – Jul 2014 · 0 mo · Bengaluru Area, India

Mar 2014 – Jun 2014 · 3 mos

Oct 2013 – Jan 2015 · 1 yr 3 mos · Bengaluru Area, India