Jan 2024 – Jan 2026 · 2 yrs · Copenhagen, Capital Region of Denmark, Denmark · Hybrid

• Co-founded Paid, built the company from inception to $(secret) million in revenue.
• Planned and executed 2 launches from stealth and for our funding rounds, with PRs and wide media reach (TechCrunch, Nasdaq) and TV appearances.
• Gained 8000 LinkedIn followers, 21,000 YouTube subscribers, thousands of hours viewed.
• Created industry-first reports on AI agent taxation, AI agent laws with partners Commenda and GitLaw.
• Developed branding, advertising, and go-to-market strategies, created the agent monetization category.
• Launched, filmed, and produced Get Paid podcast that attracted 21,000 subscribers over 40+ episodes with top CEOs and founders.
• Pioneered the AI Monetization category in the industry, driving demand generation and our initial product, with thousands of signups.
• Created AI monetization community through online and real-life events - roundtables, breakfasts with leaders.

Jan 2024 – Jan 2025 · 1 yr · Copenhagen Metropolitan Area · On-site

• At Subaio, we help banks engage customers with subscriptions, recurring payments, budgets, and finances.
• Lead PM collaborating with banks to enhance digital offerings and increase revenue.
• Designed and implemented personalized and engaging mobile-first features to promote banks’ offerings to increase engagement
• The product voice in cross-functional teams, building customer-first banking solutions - from widgets to entire journeys that result in additional revenue for the bank
• Developed new products and services in consumer subscription management features and contextual insights to meet customer needs.

Jan 2023 – Jan 2024 · 1 yr · Copenhagen, Capital Region of Denmark, Denmark

• Forming and leading a Monetization product domain and building up the monetisation teams, with a focus on:
• Business model innovations:
• Creating a new composable price catalog / offering for country-by-country flexibility
• Segmenting plans for more customer segments and interests, increasing intent in the funnel
• Exploring new business models together with commercial organization
• Simplifying the payments and subscription infrastructure
• Adding new localized payment methods and new PSPs
• Achievements:
• Merging multiple teams down to two with a more focused mission: Monetization and Partners, with 16 engineers and product specialists.
• Crafting a target architecture and domain vision for customizable subscriptions, unbundling 210+ SKUs by separating entitlements and subscriptions concepts.
• Increasing net authorization rates from ~83% to ~86% by launching new payment methods (including Apple Pay, Vipps MobilePay).
• Terminating under-performing PSPs and methods.
• Grew our Payment Provider relationships with remaining PSPs like Adyen.
• Reorganized system and support processes to process ~20 million yearly events (€250m+ in annual revenue), integrating direct-to-Netsuite ERP for revenue recognition.
• Supported hundreds of yearly price changes across 29 countries with tooling and processes, and hundreds of active customer campaigns (country-specific).
• Grew customer base by 100,000+ through partner integrations (A1, KPN, Bundler, Telia, Vodafone NL, Yettel, LG U+), strengthening our partnership API to reduce workload.

Nov 2021 – Feb 2023 · 1 yr 3 mos

• Group Product Manager (14 engineers) with problem area in Monetization and Billing.
• Owner of the business model changes together with CRO/Sales and RevOps to modernize the plans and packaging, including new tiers, volume discounts, cashback, and other incentives.
• With a focus on Billing Infrastructure:
• Scaling billing infrastructure to support global expansion from 5 to 20 geographies
• Evolving the business models - PLG, User-based pricing, Usage-based pricing
• Designing and building Cashback as a financial incentive instead of discounts
• Infrastructure for user-based billable add-ons like travel insurance (personal subscription) within a larger customer
• Multi-currency, multi-entity billing models
• Advanced invoicing, reissuing, credits and refund lifecycle, revenue recognition
• Dunning, retries, recovering from network issues, etc.
• Entitlement separation for ultimate flexibility and no grandfathering required
• With a focus on Customer support tooling:
• Creating a back office environment focused around support processes instead of components
• Defining and implementing new helpdesks
• Ensuring troubleshooting data is available and correct
• Customer 360 dashboards for investigations

Oct 2020 – Nov 2021 · 1 yr 1 mo

• Co-founder of the newly formed RevOps and Billing team.
• I lead the billing team to drive simple, efficient and scalable billing processes and build flows for optimal revenue collection and processes.
• One of my first achievements was reducing the dependency on external billing partners, and reducing recurring monthly costs by nearly 60%, while increasing customer satisfaction with our invoices.

Jan 2017 – Sep 2020 · 3 yrs 8 mos

• As a product manager with field experience, I was the bridge between the database and analytics market and SQream. I brought my industry knowledge to the product team, competitive analysis reports, and owned end-to-end processes for creating point-of-parity breaking features, primarily focused around usability and connectivity to third-party tools.
• I led the company's cloud strategy - rebuilding SQream DB as a cloud-native SaaS.
• In my role as product manager in charge of training, I also defined, wrote, and launched a new user documentation portal, with specifications, references, tutorials, how-tos, and guides.
• There are over 500 pages covering 220 topics, which were documented from scratch.

Jan 2015 – Jan 2017 · 2 yrs

• As a big data solution consultant, I helped customers identify pain points that can be eased with (and without) SQream's flagship product, SQream DB.
• I planned and executed projects and pilot projects both on-premise and on AWS, SoftLayer, and Azure environments - ultimately leading to large scale integration projects.
• I worked with Talend, Tableau, Spotfire, Zeppelin among others.
• I also led the first documentation of our product and the creation of product marketing material like white papers, datasheets and websites for both external and internal use.
• Having come from the development of SQream DB, I also held talks and webinars, as an evangelist for the product.

Jan 2014 – Jan 2016 · 2 yrs

• At SQream, I take part in developing a unique SQL database solution running on Nvidia GPUs, with massive performance at a fraction of the cost.
• As part of the Haskell team, I work on the SQL parser and compiler for our system, as well as being in charge of the documentation of the product's features and the deployment build-system.
• A major project our team and I undertook in Q4 2014 included a complete redesign of the entire query testing system. We created a Haskell parser/compiler for our test description DSL and replaced thousands of lines of Python and dozens of files with easy to understand and debug generated code
• I accomplished a 50% decrease in compile-time, much to the delight of my colleagues.
• I work with Haskell, C++ and Python code, from writing new vector CUDA transforms for maths functions, date methods and so on, all the way to SQL rewrites and locating and solving bugs in existing code.
• As part of my responsibility over the custom build system, I work with Bash scripts, GNU Make and extensive Haskell code that generates bespoke Makefiles for our project by utilizing specialized parsers, compilers and prettyprinters.

Apr 2003 – Feb 2008 · 4 yrs 10 mos

• Developed JengaJam.com, a reddit-like site for sharing links and media content with over 100,000 unique monthly users at its peak in 2006, resulting in partnership offers, including competitors (at the time) DailyMotion.
• The site was built with PHP and MySQL.