Feb 2025 – Jul 2025 · 5 mos

• Focus: Driving business outcomes and product growth through data-driven decisions, predictive analytics, and rapid experimentation across mobile apps (AI & utilities, subscription-based).
• Responsibilities:
• Defined product strategy based on market research, user insights, and analytics
• Led cross-functional collaboration with designers and developers to build and iterate on high-quality mobile applications
• Ran A/B tests to validate monetization and feature hypotheses
• Optimized subscription funnels including paywall, onboarding, and trial flows
• Built and maintained analytics in Amplitude and internal BI: segmentation, funnels, CR, ARPU, LTV
• Developed and applied predictive models (e.g., LTV and ROMI) to guide product and marketing decisions
• Conducted R&D to explore growth opportunities and emerging technologies
• Collaborated closely with marketing, design, and engineering teams
• Partnered with performance marketing teams (ASA, Google Ads, Facebook Ads, ASO) to align product and acquisition strategies
• Managed growth budgets across regions based on unit economics and ROI forecasts

Mar 2023 – Feb 2025 · 1 yr 11 mos

• Focus: Product leadership with a business-first, entrepreneurial mindset — building scalable SaaS solutions through structured processes, strong UX, and tight team collaboration. Focused on increasing LTV, growing the active paying user base, and improving conversion funnels from activation to purchase.
• Responsibilities:
• Defined and executed product strategy and managed the roadmap
• Owned the full feature lifecycle: from hypothesis and scoping to release and impact analysis
• Conducted UX research and competitive analysis to identify product gaps and growth areas
• Gathered business requirements and translated them into clear specs and user stories
• Closely collaborated with engineering, design, analytics, marketing, sales, and support teams
• Structured and prioritized customer feedback into actionable improvements and scenario redesigns
• Introduced and scaled Scrum processes to streamline releases and cross-team alignment
• Launched marketing initiatives to drive acquisition and brand visibility
• Supported implementation for enterprise clients, including custom integrations and tailored solutions
• Improved key conversion rates in activation and purchase funnels through UX and product flow redesign

Feb 2022 – Mar 2023 · 1 yr 1 mo · Poland

• Achievement of business results
• Satisfaction of partners and end customers
• Creation of new products, launch on the market and promotion
• Analytics, R&D, sales, marketing, development, production
• Hypothesis Formation, CustDev
• Product life cycle management
• Finding bottlenecks and expanding them
• Interaction with the team, setting tasks, solving current problems, supporting motivation, solving non-standard tasks

Aug 2021 – Feb 2022 · 6 mos

• Increase in market share
• Partner channel development
• Partnership Improvements
• Converting new partners

Feb 2020 – Aug 2021 · 1 yr 6 mos

• Consumer goods (nonfood)
• Plumbing (promotion, wholesale)
• Head of Sales Department
• Sales management, including sales planning and evaluation of the performance indicators of the company's commercial activities.
• Customer base development, including attracting new customers and retaining existing ones.
• Analysis of the competitive environment and development of effective models of competition.
• Development of activities to promote the brand.
• Resource planning and budget management of purchases, sales and investment projects, financial control.
• Preparing reports for management.
• Selection and management of personnel;

Apr 2017 – Feb 2020 · 2 yrs 10 mos

• Operational and strategic management of the retail network in order to increase the volume of sales and achieve the set KPIs;
• Regular assessment of the activities of stores, analysis of the effectiveness of the results of the work of each retail facility and the chain as a whole, analysis of the implementation of goods turnover;
• Preparation of proposals for increasing the level of sales, profitability and competitiveness of the trading network;
• Market trends have been effectively analyzed to identify critical information about competition, customers, and future business opportunities.
• Implementation and control over the implementation of corporate standards and procedures, solution of technical and economic problems in stores.
• Systematization and modernization of existing business processes;
• Personnel management in stores, ensuring the smooth operation of stores, developing motivation, analyzing work efficiency;
• Improving processes to ensure profit growth rates.
• Development of SKU matrices and pricing policy.
• Negotiating with distributors of goods and services.
• Planning, assessment, execution, problem / risk management and resource management / allocation.

Feb 2015 – Mar 2017 · 2 yrs 1 mo

• Development of a general strategy for the development of a retail network
• Achievement of sales targets.
• Annual planning of the budget for purchases and sales
• Organization of uninterrupted supply process to retail outlets; • Establishment of partnerships with key customers;
• Searching for new customers and expanding market share in the reporting region;

Jun 2012 – Feb 2015 · 2 yrs 8 mos

• Main tasks
• Organization of an uninterrupted process of supply and sale of goods in critical categories.
• Achievement of targets for sales of reporting categories (turnover, profit).
• FUNCTIONAL RESPONSIBILITIES.
• Formation and management of assortment.
• Formation of assortment in reporting categories of goods (assortment matrix).
• Formation and coordination with the commercial director of proposals on changes in the assortment matrix in the reporting categories of goods (input or output of goods from the reporting categories of goods.)
• Carrying out a search for suppliers of goods.
• Organization of work with suppliers (development of a procurement plan, organization of joint promotional activities, negotiation to obtain the best conditions (deferred payment, price)
• Organization, coordination and timely conclusion of contracts with suppliers, control of contractual obligations of suppliers.
• Analysis of consumer demand and requests of potential and real buyers.
• Analysis of the activities of competitors.
• Analysis of the sale of goods of reporting categories.
• Control over the availability of a full range of products of reporting categories in sales areas.
• Determination of the minimum and maximum balances of goods of the reporting categories in stores.
• Pricing. (Formation of profit for each group, also markdown or reduction of prices for poorly traded goods, determination of the optimal profit for a promotional product in relation to the market situation and the existing supply from competitor networks.)
• Participation, together with the commercial director, in the planning of indicators for the sales of the reporting categories (turnover and profit).