Apr 2024 – Nov 2024 · 7 mos · Hyderabad, Telangana, India

• Brand Strategy Development: Develop comprehensive brand strategies aligned with business objectives, market trends, and consumer insights. Define brand positioning, target audience, and messaging to differentiate our products in the market.
• Marketing Campaign Management: Lead the planning, execution, and evaluation of integrated marketing campaigns across various channels including digital, traditional media, and in-store activations. Collaborate with creative agencies to develop impactful marketing materials.
• Product Portfolio Management: Manage the entire product lifecycle from ideation to launch and beyond. Conduct market analysis, competitor research, and consumer surveys to identify opportunities for product innovation and optimization.
• Brand Communication: Develop compelling brand narratives and communication strategies to engage consumers across touchpoints. Ensure consistency in brand messaging and visual identity across all marketing materials and platforms.
• Market Analysis and Insights: Conduct extensive on-ground market visits to gain first-hand insights into consumer behavior, preferences, and market dynamics. Utilize data analytics and consumer research to make informed decisions and drive continuous improvement.
• Cross-functional Collaboration: Work closely with internal teams including sales, product development, supply chain, and finance to align brand strategies with overall business goals. Foster strong relationships and effective communication to ensure seamless execution of initiatives.
• Budget Management: Develop and manage the brand marketing budget effectively, optimizing resources to maximize ROI. Track expenditures and performance metrics to evaluate campaign effectiveness and make data-driven decisions.

May 2022 – Mar 2024 · 1 yr 10 mos · Hyderabad, Telangana, India

• As a Brand Manager at Skandhanshi Group, I am playing a pivotal role in shaping the brand's image and success through a range of strategic responsibilities:
• Conducted in-depth research into market trends, continuously refining our strategies to adapt to evolving consumer perceptions and demands.
• Fostered strong collaboration with our sales teams, ensuring product alignment with consumer needs, thus driving brand development, maintenance, and optimization.
• Leveraged consumer insights to recommend product enhancements that not only piqued customer interest but also maximized sales revenue.
• Forecasted sales figures and assessed product profitability, enabling the formulation of effective strategies for brand growth.
• Designed and implemented sales-driven programs and promotions, aligning our teams with overarching objectives.
• Provided guidance and mentorship to our business development personnel, optimizing their performance and contributing to brand success.
• Conducted thorough cost analysis for both B2B and B2C segments, fine-tuning pricing and margins to enhance profitability.
• Managed market placement and listings, both online and offline, ensuring optimal brand visibility and presence.
• Orchestrated various activations, both online and offline, including health-focused offers, branding initiatives, and handout campaigns, further strengthening the brand's presence.
• Maintained vigilance over market trends, perpetually conducting market research and competitor analysis to make data-driven decisions that propelled our brand's growth.
• In this multifaceted role, I was dedicated to nurturing and evolving the brand's identity, ensuring its resonance with consumers and its continued success in the market.

Aug 2021 – May 2022 · 9 mos · Bangalore Urban, Karnataka, India

• As a Manager, I held a dynamic and results-oriented role with a diverse set of responsibilities:
• Budgeting & Forecasting:Proficient in creating and managing budgets, I had a keen understanding of setting quantified expectations for the company's performance over specified periods.
• Relationship Building:I excelled in building strong, trust-based relationships with clients and team members by maintaining regular communication, prioritizing critical issues, and ensuring their resolution.
• Sales Training :My role included the development and implementation of effective training programs, designed to enhance the skills, knowledge, and attributes of our sales representatives. This focus on skill development aimed to drive behavioral change and maximize sales success.
• Brand Representation:I was the face of the company, possessing a comprehensive understanding of our offerings, which enabled me to effectively represent the company to clients and partners.
• Strategic Goal Achievement:I played a key role in achieving the company's objectives. This involved meticulous planning, setting sales goals, analyzing performance data, and projecting future performance trends.
• Team Management:I was responsible for hiring, training, motivating, and advising a team of sales representatives. Ensuring their success and professional growth was a top priority.
• Sales Team Oversight:To ensure that company quotas and standards were met, I closely supervised the sales team. Daily check-ins and regular progress monitoring were part of my routine, setting objectives for the day and addressing challenges as they arose.
• In this role, my commitment to achieving targets, developing strong teams, and maintaining exceptional client relationships were instrumental in driving the company's success.

Jan 2020 – Aug 2021 · 1 yr 7 mos · Bengaluru, Karnataka, India

• Oversee the entire Retail Operations of the designated region
• Spearheading the overall operations of the store in the region
• Inventory tracking as per sales contribution, MBQ, New Retail space recommendations of potential business area
• Managing activities related to visual merchandising and customer service
• Managing the merchandise along with material replenishment
• Custodian of the SOPs
• Budgeting the expenses (cost rationalization)
• Preparing the excess stock liquidation plan along with goods returns control
• Tracking the top selling articles & handling discrepancies at store level
• Accountable for inventory management, people management and monitoring the business growth
• Taking initiatives for increasing the other incomes of the store
• Handling the shrinkage and pilferage control activities

May 2012 – Jan 2020 · 7 yrs 8 mos · Bangalore

• Grown from a Management Trainee to Exe to Sr Exe to Area Sales Manager!
• Involved in the strategic market planning, being in charge of the sales team, I was the managing the territory.
• I organize merchandising operations and major events like promoting new store openings or product launches.
• Responsible for forecasting market trends.
• Making sure products and services are supplied to customers on time.
• Involved in the training of new sales staff.
• Responsible for Collection from the market.
• Deal with distributor and consignee.
• Communication with the Customers .
• Handle retailers & their requirements.
• Represented the company at exhibitions & events at Modern trade & stores.
• Sampling activities at various malls.
• Morning wet sampling at parks in the City.
• Develop Business by placement of our products at new Stores.
• Involved in the recruitment, of new promoters & DSR.
• Experience of territorial marketing, account management and client relations.
• Writing detailed sales forecast report for senior company managers.