Nitya Shukla Paharia

Co-Founder

Gurugram, Haryana, India7 yrs 5 mos experience

Most Likely To Switch

Key Highlights

7+ years of diverse marketing experience
Expertise in content-driven brand building
Proven track record in leading creative teams

Stackforce AI infers this person is a SaaS and MarTech expert with a strong focus on content marketing.

Contact

Skills

Core Skills

Content StrategyMarketing StrategyBrand MarketingContent Marketing

Other Skills

CopywritingCreative StrategyCreative Concept DesignSocial Media MarketingMarketing ManagementIntegrated MarketingEmail MarketingDigital MarketingMedia PlanningResearchBusiness DevelopmentBrand DevelopmentCampaign ManagementPublic SpeakingManagement

About

I identify as a writer and my pronouns are she/her/oye/hello. I have focused experience of brand building through content creation, won’t call myself an expert but I am a keen believer in the power of content. I am a full stack marketing and brand consultant specialising in all things content. I have 7+ years of experience working with marketing teams across real estate, retail, specialized recruitment, financial services, and SaaS based solutions.I have led and executed projects across content marketing, website & email marketing experiments, copywriting for social and branded storytelling, etc. This experience is across global multinational firms and early/growth stage startups. So yeah, jack of all trades and master of one: CONTENT.

Experience

Thebullseye

Creative Director & Founder's Office

Nov 2024 – Present · 1 yr 5 mos · Gurugram, Haryana, India · Remote

Building the brand and growth functions to increase footprint in the Americas, Europe & APAC region
Leading the creative teams to enable video-led growth for SaaS clients

Content StrategyCopywritingMarketing StrategyCreative StrategyCreative Concept Design

House of armuse

Fractional CMO

Jul 2024 – Jul 2025 · 1 yr

Building a brand and category for a homegrown fashion label
Leading the teams and agency relationships for the brand across social media, photoshoots, collection curation, partnerships and performance marketing.

Brand ding

Founder

May 2023 – Present · 2 yrs 11 mos · India · Remote

Building a full stack marketing consultancy by acting on my relentless urge to write, create & build stories

Fi

Creative Team Lead

May 2023 – Jun 2024 · 1 yr 1 mo · Bengaluru, Karnataka, India

Solving for the market gap around simplified financial content that helps millennials understand financial well-being.
Also leading the social media team, employer branding practice, marketing partnerships and creative campaigns.

Klub

2 roles

Brand Manager

Promoted

Apr 2022 – May 2023 · 1 yr 1 mo

Leading all online and offline branding initiatives
Handling content marketing and thought leadership publications of the brand and founders
Leading brand and community campaigns across portfolio
Looking after growth marketing for new product launches and investor education
SPOC for all agency and freelancer relationships
SPOC for all things content

Social Media MarketingBrand MarketingContent Marketing

Marketing Specialist

Oct 2021 – Apr 2022 · 6 mos

Content Marketing
Product Marketing
Social Media Management
Talent Branding
Third-Party Relationship Management

Beep app

Brand Specialist

Apr 2021 – Jul 2021 · 3 mos · New Delhi, Delhi, India

Strategic Consultant to founders
Market research to identify the target market for demand generation experiments
Marketing Events, Activities, Quizzes, Marketing Campaigns in multiple online and offline communities and own network
Market Expansion and market penetration for Customer Acquisition

Lean green

Founders Office

Dec 2020 – Sep 2021 · 9 mos · New Delhi, Delhi, India

Brand Management, Content Strategy & Influencer Marketing
Develop and execute marketing & content strategy for creative campaigns
Identify and build relationships with prominent influencers and thought leaders especially chefs, food bloggers, nutritionists, lifestyle bloggers etc.
Develop content ideas and reel ideas comprising of food recipes, reviews and statics pictures for the post
Research relevant industry experts, competitors, target audience and users
Brainstorm new, creative approaches to influencer campaigns
Keep abreast of emerging trends, technologies and influencers
Digital Channel Strategy planning

Michael page

Growth Strategist

Jan 2020 – Sep 2020 · 8 mos · Gurgaon, India

Specialized recruitment services for many multinational firms across multiple domains, primarily in the finance, sales & marketing and digital business domain
Delivered large scale projects for mass hiring assignments with major organizations
Candidate Database Management, Business Development, Scope Of Work Planning, Account Management

Cbre

Senior Associate - Advisory & Transactions

Jun 2018 – Jan 2020 · 1 yr 7 mos · Gurgaon, India

Specialized in retail market analysis and developing broad perspective of real estate with respect to Tier 1, 2 and 3 cities in North India
Business Development and Client Acquisition across fashion retail, F&B and impulse retail domains
Led multiple benchmarking and due diligence projects for national as well international stakeholders and clients

Hdfc bank

Business Banking Strategy

Jun 2017 – Jul 2017 · 1 mo · New Delhi, Delhi, India

Specialized in Working Capital Financing & Business Banking
Worked on 13 cases involving real-time credit extension and credit score analysis

Vlcc

Project Management Specialist

May 2016 – Jul 2016 · 2 mos · Noida, Uttar Pradesh, India

Helped VLCC launch 2 new products at 7th International Beauty Expo held in Delhi
Managed pan India activities and arranged strategic alliances & partnerships for the launched product
Led a team of 20+ interns from different background for project execution