Hidayah Bashir Dayyib — Business Development Executive

Hi, I'm Hidayah😊. A Marketing & Analytics Manager building growth systems where creativity meets data science.I turn customer data into revenue-generating strategies for e-commerce and SaaS brands. Think: predictive models that prevent churn, segmentation that drives conversions, and dashboards that guide million-naira decisions.Currently at Atamfa E-Commerce, building marketing analytics infrastructure from scratch—blending campaign strategy with ML models, performance dashboards, and automated insights.════════════════════════WHAT MAKES ME DIFFERENTMost marketers guess. Most analysts stay in spreadsheets.I bridge both worlds:→ Marketing strategy backed by predictive analytics→ Campaigns optimized through A/B testing & ML→ Creative storytelling + data-driven ROI proofSweet spot: E-commerce & SaaS companies wanting marketing decisions grounded in data, not gut feeling.════════════════════════PROVEN IMPACTCustomer Intelligence- Cut churn 30% using ML models predicting at-risk users- Increased revenue 60% through behavioral segmentation + targeted campaigns- Improved marketing ROI 20% via customer lifetime value optimizationMarketing Systems- Reduced reporting time 60% with automated ETL + Power BI dashboards- Boosted conversions 15% through A/B testing frameworks- Built attribution models connecting spend to revenueAnalytics Infrastructure- Real-time dashboards tracking 15+ KPIs (marketing, sales, operations)- Customer segmentation models serving 10K+ user bases- Predictive analytics for campaign forecasting════════════════════════TECHNICAL TOOLKITMarketing: Customer Segmentation (RFM, K-Means) • Campaign Analytics • Attribution Modeling • Marketing Automation • A/B Testing • Funnel OptimizationAnalytics: SQL • Python (Pandas, Scikit-learn) • Power BI • Tableau • BigQuery • Snowflake • PostgreSQL • GA4 • ETL Pipelines • Predictive Modeling════════════════════════BEYOND WORK▪️ Training 150+ students in data analytics at Blue Sapphire Hub▪️Launching Data Career Lab – real projects for aspiring analysts════════════════════════BEST FORCompanies wanting:▪️Data-driven marketing strategy▪️ Customer analytics informing campaigns▪️Growth systems (not just reports)▪️E-commerce/SaaS optimization════════════════════════Let's connect if you're building data-driven growth systems or want to discuss e-commerce analytics, marketing optimization, or mentoring aspiring analysts.📧 hudaelbasheer15@gmail.com📍 Kano, Nigeria | Remote Opportunities Welcome

Stackforce AI infers this person is a Marketing and Analytics Professional specializing in E-commerce and SaaS growth strategies.

Location: Kano, Kano, Nigeria

Experience: 2 mos