Jan 2025 – Aug 2025 · 7 mos · Riyadh, Saudi Arabia

• Built and scaled the product marketing function from the ground up, establishing the team, processes, and operational cadence.
• Co-led the end-to-end execution of Ripple, Zid's annual flagship product event, from initial strategy to campaign launch.
• Owned quarterly marketing and communication planning with the CMO, aligning efforts across brand, performance, and content marketing.
• Drove the go-to-market strategy for major ecosystem integrations, including Amazon and the Trendyol (backed by Alibaba) cross-border partnership.
• Executed co-marketing campaigns with over 15 strategic partners, including Snapchat, Tik Tok, and Tamara, significantly elevating Zid's brand presence.
• Tasked with building and scaling high-impact growth engines to unlock merchant acquisition and product monetization across SLG and PLG channels.
• Lead a dedicated growth squad consisting of a product designer, product marketer, and engineer to execute rapid experimentation and drive key growth metrics.

Dec 2023 – Jan 2025 · 1 yr 1 mo · Riyadh, Saudi Arabia

• Managed all platform-wide communications, achieving over 40% open rates via email and WhatsApp to drive feature adoption and engagement.
• Launched Zid's Customer Data Platform (CDP) to enhance customer tracking capabilities and improve ad targeting precision.
• Executed key marketing events, including the Zid Annual Event 2023, to strengthen the merchant community and brand loyalty.
• Led the "180 in 180" merchant challenge, which achieved 180M SAR in new gmv in 190 days and is now a recurring growth program.

Aug 2022 – Nov 2023 · 1 yr 3 mos · Riyadh, Saudi Arabia

• Led the development of core B2B functionalities and key Storefront features to serve a growing merchant base.
• Improved critical user journeys, including the abandoned cart recovery flow and the new merchant onboarding process.

Oct 2024 – Present · 1 yr 5 mos · Riyadh, Saudi Arabia · Hybrid

• As an independent consultant, I am the strategic partner for businesses ready to scale. I specialize in building high-impact digital growth engines, clarifying Go-To-Market (GTM) strategy, and crafting effective communication plans.
• Successfully guided over 90 retail brands in their e-commerce business line, enabling them to generate multi-million dollar revenues efficiently.
• Advised more than 10 technology companies on building and refining their GTM strategies, identifying crucial use cases, and targeting high-value user segments for rapid growth.
• Leverage deep expertise in both Sales-Led (SLG) and Product-Led Growth (PLG) models to create customized strategies that deliver measurable results.

Jan 2018 – May 2021 · 3 yrs 4 mos · Saudi Arabia

• I've found a distance healthcare startup that aimed to help improve the overall health of users, focused on so-called functional health, by providing consultations, diet programs, and plant based organic products.
• Exited on 2021.