Vikram Deshpande

Product Manager

Bengaluru, Karnataka, India19 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

15+ years of experience in e-commerce leadership.
Expert in pricing strategies and consumer engagement.
Led large teams in Business Intelligence Engineering.

Stackforce AI infers this person is a seasoned e-commerce product leader with strong expertise in digital marketing and business strategy.

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Skills

Core Skills

Product ManagementE-commercePricing StrategyAffordabilitySearch Traffic ManagementDigital MarketingOnline MarketingDigital StrategyBusiness ConsultingMarket AnalysisMarket ResearchProduct StrategyGrowth StrategyManagement ConsultingBusiness StrategyHardware DesignVerification

Other Skills

PricingCashback ManagementConsumer EngagementSearch Engine OptimizationTraffic AnalysisPerformance EvaluationTool DevelopmentCompetitive AnalysisProduct EvaluationStrategic PlanningStrategyProject ManagementRetail BankingBusiness DevelopmentMarket Entry

About

Product leader with 15+ years of experience in e-commerce domain. Working on a mission to transform the way India shops and sells. Launched and scaled several consumer facing products – Product Exchange, Cashbacks, Basket building promotions making shopping affordable for millions of customers. Built tools enabling sellers to manage their core business inputs (Pricing, Selection, Contra COGs) at scale across millions of products. Equally savvy with technology and business managing high judgment areas like marketplace fees, seller tiering. Strong domain expertise in digital marketing – SEM, SEO, Social media marketing. Leader of large Business Intelligence Engineering teams. Strong experience in Category management & Management consulting. Industries: e-commerce, Retail Banking, IT, Retail

Experience

Amazon

3 roles

Director of Product Management

Promoted

Oct 2022 – Present · 3 yrs 5 mos

Director - Selling Partner service

Product ManagementE-commerce

Product Lead - Head of Pricing and Affordability

May 2015 – Oct 2022 · 7 yrs 5 mos

Head of pricing and key affordability levers such as 'product exchange', 'cashback' etc.

Pricing StrategyAffordability

Head - Search Traffic

Jul 2013 – Apr 2015 · 1 yr 9 mos

Leader for Search channels for Amazon.in and Junglee.com.

Search Traffic ManagementDigital Marketing

Flipkart.com

Director- Online Marketing

Aug 2011 – Jun 2013 · 1 yr 10 mos · Bangalore

Online MarketingDigital Strategy

Tesco

Business Consultant

Jul 2009 – Oct 2011 · 2 yrs 3 mos

Assessment of effectiveness of catalogue as a marketing tool
Analyzed performance of catalogues over seasons and identified ways to improve catalogue effectiveness
Expansion of range across all non-food categories to strengthen competitive position
Designed and built a “Range Benchmarking Tool” to facilitate comparison of online ranges across competitors
Identified key roadblocks that need to be overcome in order to grow range aggressively
Development of a plan to boost profitability of the online non-food business
Identified & estimated potential benefits of opportunities that would help increase commercial margins
Lead web-analytics team
Lead a team of analytst that work across multiple non-food categories to analyze customer journey on the web and identify opportunities to boost sales and conversion while ensuring proitability

Business ConsultingMarket Analysis

The boston consulting group

Sr. Associate

Jun 2007 – Jul 2009 · 2 yrs 1 mo

Product portfolio review & re-design at a leading public sector bank in India
Developed and institutionalized a methodology to evaluate product portfolio of the bank to ensure profitability
Introduced products with varying service offerings to suit the needs of different customer segments
Developed a blueprint for the back-office operations of a leading private sector bank to effectively support aggressive business growth
Identified levers for efficiency improvement and specific opportunities for cost optimization at the back-office
Developed growth strategy for a private sector bank and designed key enablers to support the strategy
Defined strategic priorities for different geographies and businesses of the bank
Developed a strategic roadmap to re-design processes within the bank to efficiently support growth in future
Understanding and developing strategies to serve the 'Next Billion' customers
Understood preferences and aspirations of the 'Next billion' customers based on extensive interviews
Developed a set of design principles to successfully address this customer segment
Assessment of overall opportunity of applying "Lean" techniques to Application Maintenance Services and Software Testing business of a large IT company
Identified oportunity areas to improve process efficiency of AMS and software testing business by 20 to 25%