Rutu V. — Operations Associate

I enjoy understanding customer trends and increasing retail presence for brands. The flux of the consumer product industry is engaging, and allows me to study the e-commerce space in detail. In my current role, I am developing brands online to engage consumers for long term, high value interactions with the platform. As the P&L owner, I engage in various pricing, selection, promotion and display metrics so that the brands are present during customer searches and browsing. I also drive customer experience through sufficient stocking and data backward forecasts to match changing customer preferences. Previously, I have headed operations for Louis Philippe in its most salient region, and driven growth for 30+ FMCG brands as National Category Manager at Aditya Birla Retail Ltd. Leading a 120 member team for an apparel brand has helped me learn from the ground up – Front end customer management, employee retention and converting data to action. Growing category share and influencing customer perception for personal care brands has taught me negotiation and account management for medium and multinational brands. Outside of work, I enjoy the outdoors, reading fiction and history. My 5 year plan includes writing a book and successfully finishing a marathon!

Stackforce AI infers this person is a Retail and E-commerce expert with strong brand management capabilities.

Location: Bengaluru, Karnataka, India

Experience: 11 yrs 2 mos