Dan LaCivita

Co-Founder

New York, New York, United States23 yrs 9 mos experience
Highly Stable

Key Highlights

  • Co-founded Play, a leading design tool for mobile apps.
  • Led Firstborn to 10x revenue growth and successful acquisition.
  • Recognized multiple times for innovation and workplace excellence.
Stackforce AI infers this person is a leader in Marketing and Product Management with a focus on design and technology.

Contact

Skills

Core Skills

Product ManagementTeam LeadershipCreative StrategyProject Management

Other Skills

Product DevelopmentProduct MarketingProductTeam BuildingDigital MarketingDigital StrategyUser ExperienceLeadershipStrategyCreative DirectionArt DirectionDigital MediaExperience DesignIntegrated MarketingInteraction Design

About

I'm a product-focused executive with 25 years of experience building, scaling, and leading world-class design and engineering teams to deliver category-defining products. Co-founder of Play, leading product strategy and operations, go-to-market & sales, and company business operations. I have a track record of hiring and leading high-performing designers and engineers from early stage through growth. Deep experience operating at the intersection of design, technology, AI, and business, with hands-on leadership across product design & development, product marketing, and business operations. Before starting Play with my cofounders, I was the CEO of award-winning design & technology agency Firstborn. We ran a very profitable business doing work we were really proud of and our clients loved. 10x revenue, grew the team to 100, and led us through our acquisition to Dentsu. Throughout my career, I've led multiple companies to industry recognition, including being named to Fast Company’s Most Innovative Companies (3x) list, earning an Apple Design Award for Innovation, and building organizations recognized for excellence in culture and leadership, including multiple appearances on Crain’s Best Places to Work (4x). Outside of work, I focus on family, fitness, and service. My wife and I try to create as many moments of adventure with our two sons, cook good food, and enjoy it with people we love. My biggest hobby outside of work is being a volunteer firefighter in the town we live in.

Experience

Play

Co-Founder, Co-CEO

Aug 2019Present · 6 yrs 7 mos · Greater New York City Area

Team LeadershipProduct ManagementProduct DevelopmentProduct MarketingProductTeam Building

Firstborn

5 roles

CEO

Jan 2015May 2019 · 4 yrs 4 mos

President

Promoted

Jan 2010Dec 2014 · 4 yrs 11 mos

  • Led agency through being acquired by the Dentsu Aegis network
  • Doubled revenue between 2009 and 2011
  • Increased revenue by 60% from 2013 to 2014
  • Achieved AOR status for All Nippon Airways, L’Oréal Luxe, and Mountain Dew
  • Helped create a place where people are proud and happy to come to work everyday
  • Agency Achievements:
  • Ad Age: A-List, Agencies to Watch, Creativity Innovator
  • Ad Age: Best Place to Work in Advertising
  • Crain’s NYC: Best Place to Work in NYC
  • Fast Company: 50 Most Innovative Companies
  • Mashable: Most Innovative Digital Marketing Agencies
  • Top Awards:
  • Gold Cannes Lion: Uniqlo Storms Pinterest
  • Bronze Cannes Lion: The Rolex Daytona Experience
  • Grand Clio Image, Best In Show: Uniqlo Storms Pinterest
  • SXSW Interactive Award: PSCU Make Your Money Matter

SVP, Executive Director

Promoted

Mar 2007Dec 2009 · 2 yrs 9 mos

  • Evolved agency capabilities with launching the Firstborn Content Studio (including 3D Animation, Motion Graphics and Live Action Video) as well as Strategy & Planning
  • Led the transition from working with agency partners to direct clients
  • Pitched and won business for clients such as Smirnoff, Porsche, Microsoft, Le Meridien and Apple
  • OMMA Web Design & Development Agency of the Year
  • OMMA Creative Agency of the Year

Producer / Executive Producer

Promoted

Jan 2005Feb 2007 · 2 yrs 1 mo

  • Managed projects with clients such as Smirnoff, Porsche, Microsoft, Le Meridien and Apple
  • Oversaw production of all digital projects
  • Helped build the growing Producer team

Flash Developer

Mar 2004Oct 2005 · 1 yr 7 mos

  • - Created cool stuff for the web, but quickly realized I was destined for a career beyond code

Freelance web development

Freelance Developer

Jan 2002Jan 2005 · 3 yrs · New York City Metropolitan Area

  • Freelance Developer building cool experiences.

Education

Boston University

Bachelor of Science - BS

Jan 1998Jan 2002

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