Julia B.

Digital Marketing Specialist

Berlin, Berlin, Germany16 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Extensive cross-cultural experience across 14 countries.
  • Directed a documentary on the Central Mediterranean migration route.
  • Passionate about capacity-building and training others.
Stackforce AI infers this person is a multimedia storytelling expert in the nonprofit and media sectors.

Contact

Skills

Other Skills

Yoga InstructionCrisis CommunicationsSocial Media MarketingContent DevelopmentFilm ProductionVideo Post-ProductionVideographyResearchStrategic Communications CounselInternal & External Communications

About

Welcome! I'm a Canadian multimedia storyteller with degrees and professional experience in journalism and documentary filmmaking. I believe everyone has a story to tell – and I love to listen. My empathetic approach to interviewing and storytelling is informed by years of cross-cultural experience, living and working in 14 countries and solo travel to some 60. Before returning to my love of fashion and joining the private sector, I worked as Media Development Specialist at the UN, covering West and North Africa, and as a journalist in East Africa. I also led communications and served as a spokesperson for the L3 humanitarian emergency (Boko Haram crisis) in Nigeria and directed a feature-length documentary about the notorious Central Mediterranean route from West Africa through Libya and onto the sea. Capacity-building is also important to me. I'm passionate about helping others tell their stories through video and multimedia, and have led trainings on these topics as well as media ethics and interviewing techniques for UN staff, international journalists and African youth.

Experience

Zalando

2 roles

Principal Video Storyteller & Creative Producer

Promoted

Jan 2026Present · 2 mos

  • Concept-to-completion multimedia storytelling and narrative development for Zalando's Corporate Affairs
  • Hands-on filming, lighting, sound, colour, interviewing, video/photo editing, distribution -- and beyond

Senior Video Storyteller & Creative Producer

Oct 2021Dec 2025 · 4 yrs 2 mos

  • Concept-to-completion multimedia storytelling and narrative development for Zalando's Corporate Affairs
  • Hands-on filming, lighting, sound, colour, interviewing, video/photo editing, distribution -- and beyond

World vision

Digital Storytelling Consultant

Jan 2021Jul 2021 · 6 mos

  • • Conceptualizing and producing multimedia stories for World Vision International's global campaign

Iom - un migration

Video Consultant

Dec 2020Apr 2021 · 4 mos

  • • Researched, filmed, edited videos to support IOM's multimedia campaigns

Fifty acres

Senior Media Adviser

May 2019Feb 2021 · 1 yr 9 mos

  • Worked remotely for Australia’s leading for-good communications agency while completing a full-time master's degree and studying German
  • Developed bespoke strategic and multimedia communications strategies for the Australian government, humanitarian organizations and not-for-profits
  • Specialized in social media campaigns and audience engagement
  • Developed original campaigns and branding, including tag lines and multimedia assets
  • Researched and wrote op-eds and articles, pitching and placing them in international media
  • Analyzed and scheduled social media for clients; SEO and multimedia content direction

Iom - un migration agency

3 roles

Media Development Specialist

Mar 2018Dec 2018 · 9 mos

  • Directed, edited, filmed 55-min. documentary about migrants’ experiences on the Central Mediterranean route from West Africa
  • Identified and produced human interest stories from start to finish in video, print and with photos
  • Developed video social media campaign for regional-UN HQ project
  • Trained staff, journalists, returnees in West Africa in videography, photography, interviewing techniques, media ethics and protection
  • Developed and disseminated multimedia, multilingual communications materials to communities of origin and migrants in-transit
  • Supported and collaborated with journalists to cover the migration crisis with fairness and accuracy
  • Ensured gender balance in content produced

Public Information Officer

Oct 2016Mar 2018 · 1 yr 5 mos

  • Managed IOM communications in Nigeria, based in Maiduguri, for the L3 Emergency; closely coordinated emergency communications with sector-lead, OCHA, and humanitarian partners
  • Represented IOM Nigeria in media interviews, with EU donors and partners
  • Researched, filmed, directed, edited short documentaries about migrants, refugees, IOM staff, putting each individual at the centre of the story
  • Filmed and directed VR videos and articles for IOM's "Holding On campaign;" exhibited at UN headquarters in New York, Geneva, and Manila
  • Pitched and placed stories with international media about the crisis in Nigeria and on the Central Mediterranean migration route; escorted journalists on field visits
  • Travelled On Duty to IOM Libya at the request of IOM's then Director-General to support multimedia communications and communications-with-communities for the migration crisis in Libya and on the Central Mediterranean
  • Produced video, photo and written human interest stories highlighting the humanitarian emergency, irregular migration in West/North Africa, and IOM’s work
  • Trained regional staff in videography, photography, interviewing, media engagement, ethics and protection, and humanitarian communication
  • Wrote press releases, communications strategy, talking points; designed fact sheets and other assets
  • Original article and photos published in The Guardian

Media and Communications Consultant: Capacity Building for Journalists

Apr 2016Sep 2016 · 5 mos

  • Directed and published an 80-page study in French, titled: "Addressing the Needs of Stranded and Vulnerable Migrants in Targeted Sending, Transit and Receiving Countries," on how francophone and Arabic media cover migration in Morocco as part of a multinational EU-IOM project
  • Prepared recommendations to direct IOM’s multimedia and online communications and campaigns
  • Organized a training workshop on media and migration for Maghreb journalists
  • Contributed training content and commissioned speakers from international media and civil society
  • Interviewed migrants and refugees, government officials, journalists, and NGO staff

Defenddefenders

Multimedia and Video Consultant

Feb 2015Nov 2015 · 9 mos · Uganda

  • Filmed, edited, and produced video documentaries about human rights issues in the East and Horn of Africa, requiring regular travel to conflict and post-conflict environments
  • Trained staff in video production and editing, features writing, interviewing
  • Developed social media strategy
  • Researched, wrote, and edited articles about rights violations in the sub-region
  • Interviewed activists and stakeholders, including UN and government officials, refugees and other migrants

The mastercard foundation

Communications Consultant

Dec 2014Jan 2015 · 1 mo · Kampala, Uganda

  • Hired on recommendation to interview participants of the MCF Scholars program
  • Researched, wrote, and edited articles to attract new audiences and donors to the MasterCard Foundation’s $46.7 million program, including through social media marketing
  • Supervised photography and videography for the project

Nation media group

Investigative and Features Reporter

Aug 2014Aug 2015 · 1 yr · Uganda

  • Researched, pitched, filmed, edited, and produced multimedia stories on health, women and youth, and education issues for NTV, regional TV news, East African and Daily Monitor newspapers and KFM radio
  • High-impact work: my investigation into how hydropower development is managed in Uganda was discussed in parliament and resulted in inaugural action from the World Bank
  • Supported staff in editing, research, media ethics and multimedia journalism

Inuit tapiriit kanatami

Freelance Writer

Feb 2014Mar 2014 · 1 mo · Ottawa, Canada Area

  • • Researched and wrote stories for ITK's magazine, Inuktitut

Écran, école de cinéma, de réalisation et des nouvelles technologies

Lecturer

Nov 2013Nov 2013 · 0 mo · Togo

  • Instructed a master’s class in French on documentary and data journalism, social media content development and marketing at the film school in Lomé

Farm radio international

Media Trainer and Radio Producer

Jul 2013Oct 2013 · 3 mos · Mali

  • Trained Malian journalists and local media trainers in radio journalism, photography, videography, interviewing, and storytelling techniques during the conflict
  • Helped design, manage and produce a ‘reality radio’ series to encourage youth and women into farming as a sustainable career
  • Wrote and edited French scripts and audio, working across three languages for the
  • Rockefeller and Gates Foundations project
  • The innovative project was selected from more than 1,000 pitches for funding by the Rockefeller Foundation. It was also funded by the Bill and Melinda Gates Foundation.

Cbc television

Researcher

May 2013Jul 2013 · 2 mos · London, United Kingdom

  • Helped produce video and radio documentaries for senior correspondents, working to tight deadlines and using innovative research techniques, like crowd-sourced information
  • Researched, wrote articles, and conducted interviews for international and local news stories
  • Located a rare factory in Bangladesh with owners willing to host journalists, facilitating the case study central to the CBC’s multimedia documentaries

Cbc

Broadcast Intern

Apr 2013May 2013 · 1 mo · Ottawa, Canada Area

  • Pitched story ideas daily and contributed to production meetings
  • Packaged and produced stories into news items for CBC Ottawa 6pm news show

The ottawa citizen

Freelance Journalist

Dec 2012Jan 2013 · 1 mo · Ottawa, Ontario, Canada

  • Pitched, researched and wrote articles at Ottawa's daily newspaper
  • Took photos and conducted interviews in French and English

Centretown news

Multimedia Journalist

Dec 2011Feb 2012 · 2 mos · Centretown News

Belair networks

Marketing and Communications Consultant

May 2011Nov 2011 · 6 mos · Ottawa, Ontario, Canada

  • Developed online and social media communications strategies for a leading wireless company
  • Researched and analyzed strategies used by major marketers and prepared and presented a 50-page report with recommendations

The manor park chronicle

Journalist

Jan 2009Jan 2012 · 3 yrs · Ottawa, Canada Area

Carleton university

Multimedia Journalist

Sep 2007Apr 2013 · 5 yrs 7 mos · School of Journalism and Communication

  • Extensive training and experience in writing and editing for print, online, TV and radio
  • Worked with Avid NewsCutter, iNEWS, FCPX, Adobe suite

Education

Met Film School Berlin

Master's degree — Master of Documentary and Factual Filmmaking

Oct 2019Dec 2020

Carleton University

Bachelor of Journalism

Jan 2007Jan 2013

Monash University

Bachelor of Journalism

Jan 2009Jan 2010

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