Pooja Jethwa

Design Manager

Bengaluru, Karnataka, India8 yrs 6 mos experience

Most Likely To Switch

Key Highlights

Led brand strategy for a 100Cr functional foods brand.
Expert in consumer storytelling and brand architecture.
Deep focus on details in brand building.

Stackforce AI infers this person is a Brand Strategy Expert in Consumer Goods with a focus on D2C marketing.

Contact

jethwa.pooja10@gmail.com LinkedIn

Skills

Core Skills

Brand StrategyConsumer MarketingBranding & Identity

Other Skills

D2C & QcomBrand NarrativePackaging DesignCategory DevelopmentBrand Architecture

About

I build brands that people remember. Over the last decade, I have worked across agencies and consumer startups, helping brands move from niche ideas to clear, scalable consumer propositions. Currently I lead the brand and creative function at Lo Foods, where I have helped build Protein Chef into a 100Cr functional foods brand, shaping its positioning, identity system, packaging, and brand narrative. My work sits at the intersection of brand strategy, category building, and consumer storytelling - from brand architecture and packaging systems to campaigns and social ecosystems that drive long-term recall. I care deeply about the details of brand building. Every touchpoint - from brand presence on a Qcom catalogue to a reel on social - should feel clear, purposeful, and distinctly the brand.

Experience

Lo foods

Director - Brand & Marketing

Apr 2023 – Present · 2 yrs 11 mos · Bengaluru, Karnataka, India

D2C & QcomBrand Strategy

Slay coffee

Brand & Growth Manager

Mar 2022 – Feb 2023 · 11 mos · Bengaluru, Karnataka, India

Consumer Marketing

Mullenlowe lintas group

2 roles

Brand Services Director

Promoted

Feb 2019 – Jan 2022 · 2 yrs 11 mos

Clients Serviced: Allied Blenders & Distillers, Bajaj Consumer Care Ltd, Britannia Industries, Cipla Health, HUL, Marico Limited, RSPL Group, Tata Group, VST Industries.
Brands Managed: Bajaj Zero Grey Hair Oil, Bajaj Almond Oil, Britannia Shubhkamnayein, Maxirich, Naseline, Officer's Choice Whiskey, Pureit India, Knorr India, Hamam, Vaseline, Saffola Masala Oats, Pro-ease Sanitary Napkin, Ghari Detergent Bangladesh, Tata Cliq.
Partnering with clients, creatives, and project managers in strategy development & bringing ideas to life for solving business challenges.
My role was to understand the brand’s business objectives, grasping an in-depth understanding of the competitive marketplace and consumer insights to identify opportunities for the best possible positioning & design solution. Was involved in significant planning of priority projects, and managed timelines with large cross-functional teams.

Consumer MarketingBranding & Identity

Senior Brand Services Manager

Feb 2019 – May 2021 · 2 yrs 3 mos

Worked on planning & executing positioning & branding exercises, brand architecture, packaging design & digital visibility projects for brands across FMGC, skincare & personal care, and the e-commerce sector. Handling operations for the entire design process from pitch to delivery of final artwork.
Mentor and supervise executives and coordinators by helping them understand project objectives and execution aspects to lead and support clients' business needs.
Was responsible for maintaining relationships with executives of client businesses, and overseeing the agency-client relationship.