Jan 2022 – Feb 2024 · 2 yrs 1 mo · Los Angeles, California, United States · On-site

• Led product strategy, user experience design, and sales strategy resulting in the capture of a 10% market share and $25M GMV from 1000+ creator projects and 1M+ NFTs.
• Achieved $1.2M in revenue in the first year of operating CreatorMachine, a bootstrapped NFT SaaS software company
• Led product strategy, user experience design, and agile engineering processes that led to the capture of 10% market share despite having only a fraction of the product development team of our VC-funded competitors.
• Hired, trained, and managed a remote team of 6 Sales and Customer Success professionals

Nov 2020 – Mar 2022 · 1 yr 4 mos

• Achieved rapid product launch pace through the implementation of OKR-focused road mapping processes and an autonomous squad-based product development structure, which enabled the company to scale the number of product development teams from 2 to 4.
• Oversaw the growth of the Marketplace product line from inception to $45M in GMV within the first year and achieved 110% of OKR goals
• Collaborated with cross-functional teams (e.g., Sales, Marketing, Operations) to develop and execute a successful product strategy for the Marketplace product line.
• Led a team of 4 product managers through weekly one-on-ones and quarterly performance reviews
• Achieved an effective recruitment and hiring process that allowed the Product & Design team to scale from 3 to 10 members within three months
• Led a team-wide philosophy transformation by introducing Marty Cagan and Teresa Torres' best practice product frameworks to my team of product managers.

Sep 2018 – Nov 2020 · 2 yrs 2 mos

• Achieved over 50% market share within a year of launching the Insights product and growing it to 18,000 WAUs. Launched BI product that captured $10B of industry data within the first 12 months of launch. Developed APIs to integrate our platform with three different ERP systems.
• Promoted low-code and no-code experimentation for new product lines, resulting in 80% cost reductions and increased success rates
• Managed the development of a 2-way integration between Salesforce and our Postgres-based customer database
• Created Facebook, LinkedIn, and email marketing campaigns that generated over 75,000 new leads for the business during 18-month period
• Developed a daily market report email product that reached 30k subscribers with a Net Promoter Score of 87
• Integrated lead generation flows within the Insights product that led to new client acquisition, as the company shifted to an inbound lead model during the Covid outbreak.

Apr 2016 – May 2018 · 2 yrs 1 mo · Greater Los Angeles Area

• Jobjet provides a collaborative talent acquisition and recruiting platform for sourcing and recruiting professionals. Jobjet's platform makes sourcing, recruiting, interviewing, and hiring easier for companies like Cisco, Amazon, RedBull, YP, Nimble, and Lifelike Apps.
• While at Jobjet:
• Launched and scaled People Search & Info Finder products to drive revenue from $0 to $50k MRR within one year
• Oversaw the successful delivery of high-quality products on time and within budget, with a team of two product managers and fifteen software engineers
• Engineered a framework for setting OKR goals for the entire company and established a culture of outcome-oriented work.

Jul 2012 – Apr 2016 · 3 yrs 9 mos · Greater Los Angeles Area

• Bridg’s disruptive technology identifies and tracks customers in the physical world of enterprise restaurant and retail chains, providing true closed-loop marketing & business intelligence – once the exclusive property of online marketers.
• While at Bridg:
• Managed two successful product pivots, driving revenue growth from zero to $2M ARR
• Led product prioritization and roadmap development for the company, working with cross-functional teams to define the product vision and strategy
• Designed UX and developed user stories for all product features, collaborating with the engineering team to ensure successful product delivery.

Jan 2012 – Apr 2012 · 3 mos · Los Angeles

Jun 2011 – Aug 2011 · 2 mos · London, United Kingdom