Sep 2023 – Oct 2023 · 1 mo · Bengaluru, Karnataka, India · Remote

• Conducting interviews with top C-level executives across various sectors, including technology, health, and NBFCs, to create engaging and informative content.
• Actively engage with startups, gathering insights and trends to deliver comprehensive news coverage and contribute to the platform's mission of promoting innovation and entrepreneurship.

Jun 2022 – Jul 2023 · 1 yr 1 mo · Dublin, County Dublin, Ireland

• Strategic Content Direction: Developed and executed a results-driven content strategy aligned with company objectives and brand voice, effectively engaging target audiences across diverse digital platforms.
• Compelling Content Creation: Produced and curated high-quality, SEO-friendly content for the company's website, blog posts, product descriptions, and email campaigns. Contributed to increased traffic and elevated user experiences.
• Cross-functional Collaboration: Collaborated seamlessly with cross-functional teams, including marketing, design, and product management, ensuring unified messaging and accurate product representation in alignment with promotions.
• Precise Content Calendar Management: Led the management of the content calendar, ensuring timely content delivery and alignment with marketing campaigns and product launches.
• Performance Analytics Utilization: Leveraged analytics tools to closely monitor content performance, identifying valuable trends and insights. Utilized data-driven insights to optimize future content strategies, boosting online conversions.
• Industry Trend Integration: Stayed abreast of evolving industry trends and content marketing best practices. Innovatively incorporated new ideas and formats to maintain a competitive edge and enhance content quality.

Feb 2022 – May 2022 · 3 mos · Remote

• Strategic Leadership Interviews: Orchestrated and edited impactful video interviews, featuring prominent leadership figures (CEOs, CTOs, MDs) within the BFSI sector. Skillfully maintained a comprehensive database to ensure seamless access to valuable content.
• Content Refinement Expertise: Elevated the quality of over 40 articles, showcasing exclusive fireside chats and interviews produced by the Video team. Ensured content excellence while effectively presenting insights from industry leaders.
• Engaging Social Media Management: Successfully spearheaded the management of CXO TV's social media presence, curating and delivering daily posts tailored to the specific needs and interests of the BFSI community.
• Consistent Video Storytelling: Delivered a steady stream of 4 daily exclusive short video stories for CXO TV, consistently capturing the essence of key industry developments and insights.
• Event Facilitation and Research: Took the lead in sourcing adept speakers and moderators for 6 industry events. Conducted comprehensive research into industry dynamics, identified potential contributors, and ensured seamless event execution.
• Networking Opportunities Creation: Leveraged strong research skills to identify ideal speakers and delegates, facilitating successful event participation and creating valuable networking opportunities within the BFSI sector.

Sep 2020 – Jan 2022 · 1 yr 4 mos · Dublin, County Dublin, Ireland

• Revenue-Driven Collaboration: Collaborated closely with Social Media Manager, Communications Manager, and Marketing Communications Executive to strategically boost company sales, consistently achieving an impressive average of 5 weekly registrations and deals. Instrumental in generating a substantial 10% increase in overall revenue.
• Dynamic Reporting Proficiency: Demonstrated adeptness in navigating and managing various reporting platforms, ensuring seamless fulfillment of ad hoc reporting needs. Enhanced operational efficiency and data-driven decision-making across marketing efforts.
• Creative Ad Campaigns: Crafted over 100 captivating social media ads for clients, utilizing Adobe Photoshop to tailor content for diverse platforms such as Facebook, LinkedIn, and Instagram. Skillfully optimized ads for both mobile and desktop, consistently surpassing client expectations.
• Stakeholder Partnership: Successfully partnered with 20+ existing stakeholders, facilitating the acquisition of additional offerings through compelling discounts. Played a pivotal role in discussions centered on market reach, target audience, and geographical considerations to drive strategic decision-making.
• Insightful Market Understanding: Garnered crucial user and market insights through meticulous online research and close collaboration with Sales and Analyst teams. These insights contributed to the formulation of effective marketing strategies that resonate with the target audience.

Jun 2018 – Aug 2018 · 2 mos · Greater Kolkata Area

• Strategic Campaign Execution: Successfully planned and executed impactful strategies across display and search platforms, responding to newly received briefs from diverse clients. Demonstrated adeptness in translating client requirements into actionable campaigns.
• Client-Centric Communication: Skillfully communicated with clients, presenting well-founded channel proposals for media planning strategies. Proficiently set clear Key Performance Indicators (KPIs) to align campaigns with client objectives.
• Digital Campaign Management: Took charge of end-to-end campaign management on digital platforms, including Google AdWords, DV360, and Campaign Manager. Ensured effective creation, monitoring, and optimization of campaigns, contributing to optimized results.
• Performance Analysis and Reporting: Conducted thorough reviews of campaign performance, leveraging insights to drive strategic improvements. Pioneered the development of a comprehensive daily performance monitoring report template for always-on campaigns.

Jun 2017 – Jun 2018 · 1 yr

• Effective Copywriting Management: Managed meticulous revision control of copywriting updates spanning from news bulletins to existing program content at the program level. Utilized Octopus to ensure accurate and timely revisions, showcasing strong attention to detail.
• Dynamic News Coordination: Collaborated closely with reporters and stringers to curate newsworthy stories at the assignment desk. Played a pivotal role in live news reporting for weather updates across West Bengal, showcasing swift response and effective communication.
• Precise Online Editing Expertise: Undertook online editing responsibilities within the Non-Linear Editing (NLE) machine. Skillfully edited recorded segments of live news bulletins in the Production Control Room (PCR), ensuring seamless content quality before transferring to the Master Control Room (MCR).

Dec 2016 – Aug 2019 · 2 yrs 8 mos · Kolkata, West Bengal, India

• Diverse Festival Content Creation: Conceptualized, documented, and crafted over 30 compelling content pieces for a range of college technical and music festivals. Utilized a combination of photography, videos, and blogs to capture and convey the unique spirit of each event.
• Strategic Event Team Leadership: Served as the proactive team leader for the annual photography and film competition organized by Iyouthmag from 2016 to 2019. Orchestrated seamless event execution, fostering creative contributions from team members.
• Collaborative Brand Awareness: Collaborated closely with the Content Manager to amplify brand awareness and enhance online visibility. Utilized SEO techniques to organically drive a remarkable 32% increase in web traffic, with a significant portion being returning visitors.