Femke Plantinga

CEO

Amsterdam, North Holland, Netherlands8 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in turning complex AI concepts into engaging content.
Proven track record in driving developer growth and engagement.
Strong background in branding and digital marketing strategies.

Stackforce AI infers this person is a Growth Marketing Specialist in the SaaS industry with a focus on developer engagement.

Contact

Skills

Core Skills

Growth StrategiesProject ManagementDigital Marketing

Other Skills

BrandingGrowth HackingSocial Media MarketingCommunity OutreachContent CreationCommunity EngagementContent StrategyAnalyticsGoogle AdwordsGoogle AnalyticsDuurzaamheidMerk en identiteitGrafisch ontwerpStrategieDesign

About

Hi, I'm Femke 👋 As a Growth Lead in deep tech, I focus on tech marketing (B2B & B2D) and turning concepts like RAG, agentic workflows, and vector databases into content that’s easy to follow and actually ✨fun✨ to learn. With a background in Fashion & Branding from AMFI - Amsterdam Fashion Institute and 3+ years at Weaviate (AI database company), I’ve learned that the best way to connect with any audience, even highly technical ones, is through smart design, a strong narrative, and exceptional education. Follow me for: 🧡 Simple AI explainers 🧡 Growth & B2D marketing: Non-obvious strategies for building brands (developers) love 🧡 Learnings from navigating the AI industry For collaborations, speaking, or casual coffee chats — don't be shy! 💌

Experience

8 yrs 1 mo

Total Experience

2 yrs 8 mos

Average Tenure

3 yrs 6 mos

Current Experience

Weaviate

4 roles

Team Lead

Promoted

May 2025 – Present · 11 mos

Driving the strategic and operational direction for Weaviate's content engine and developer growth initiatives.
Guided and mentored a team of designers and developers to execute on our core growth and PLG initiatives.
Owned and reported on key growth metrics, including community engagement, lead generation, and content performance across all channels.
Managed and supported the creation of high-value, long-form content, including ebooks, technical guides, and blogs.
Translated customer success stories into engaging visual narratives.

Project ManagementBrandingGrowth HackingGrowth StrategiesSocial Media MarketingCommunity Outreach

Developer Growth Manager

Aug 2024 – May 2025 · 9 mos

Architected and scaled Weaviate's "Content Engine," a system that generated over 20 million organic impressions with a $0 ad spend.
Led the strategy and execution for the company's 67k+ subscriber developer newsletter.
Developed the "Golden Formula" for viral content, identifying and systemizing the content formats that made our brand a leader in the AI space.
Managed Weaviate's presence at key industry events, driving brand awareness and lead generation.

Project ManagementBrandingGrowth HackingGrowth StrategiesSocial Media MarketingCommunity Outreach

Developer Growth & Creative Content Manager

Jun 2023 – Aug 2024 · 1 yr 2 mos

Pioneered a new, narrative-first approach coming from Traditional Marketing team to (New) Growth team, that focused on telling compelling stories to connect with a technical audience.
Grew Weaviate's social media presence across channels such as LinkedIn, X, and YouTube through various content formats.
Managed Weaviate's presence at key industry events such as Berlin Buzzwords 2023, JS Nation, and Developer Meetups and Hackathons.

Developer Marketing Manager at Weaviate

Oct 2022 – Jun 2023 · 8 mos

Oversaw the global marketing content lifecycle and implemented the GTM strategy for developer-focused campaigns on various channels (Newsletter, YouTube, LinkedIn, Twitter, HackerNews, Reddit)
Defined the initial developer marketing strategy and integrated content programs with brand campaigns to drive demand and user adoption.
Gathered feedback from analytics, the developer community, and internal teams to inform product and marketing roadmaps.

Google

Google Ads Campaign Specialist | Benelux Market

Mar 2022 – Oct 2022 · 7 mos · Barcelona, Catalonië, Spanje

Optimization of existing campaigns. Building online marketing strategies for SME clients using Google Ads based on the clients’ specific needs (i.e. Brand Awareness, Conversions). Serving as a consultant to the customer for strategy and choosing the right Google Ads tools (bidding strategies, campaign types, general clean Structure of account, A/B testing). Responsible for increasing spending, upsell, and sustainability. Handle a high volume of potential clients on a daily basis.

Google AdwordsGoogle AnalyticsDigital Marketing