Nov 2025 – Present · 6 mos

• My key focus is the growth, development, and well-being of my high-performing team, ensuring they have the support, guidance, and clarity they need to deliver exceptional work.
• I am a passionate leader and always aim to provide support and guidance to help my team excel within their own social media career paths.
• Within my role I am responsible for all client's social activity at a global scale. From growing paid social channels, providing social consultancy, running workshops, and guiding brands through an ever-changing landscape. I build strong relationships with clients and platform partners, champion best practice, and ensure our social work is grounded in creativity, insight, and real business impact.

Jan 2023 – Oct 2025 · 2 yrs 9 mos

• I lead social programmes end-to-end, from audience strategy and creative direction to full-funnel paid activation across platforms. With a deep understanding of how organic and paid work together, I focus on building scalable social programmes, improving performance through data-led testing, and helping brands show up with clarity and impact. I am passionate about developing teams, elevating social within organisations, and turning insights into results.
• I work hard to provide excellent operational, project management, and communications skills to build and maintain strong client relationships both internally and externally.

Mar 2022 – Dec 2022 · 9 mos

• Having doubled the size of the Social Media team within the space of a year I take on a consultancy approach to social media. Working with global B2B Tech leaders I ensure everything that the social media team work on is completed with operational excellence and delivering against KPIs and targets for all organic and paid social media work.

Jan 2021 – Feb 2022 · 1 yr 1 mo

• I lead a team that is responsible for the strategy and delivery of all organic and paid social media client work at The Marketing Practice, ensuring that the projects and KPIs align to the plan and targets set.
• My role sees the ownership of the planning and execution of all global social media campaigns across multiple platforms, including responsibility for budget management and meeting or exceeding KPIs.
• Working closely with the Head of Outbound, we deliver Social Selling Best Practice workshops to help our clients excel with their Social Selling efforts. My involvement with the workshops teaches Social Profile best practice and how organic social can drive sales efforts.
• I am also responsible for the TMP Business Brain programme, an influencer programme, creating social media strategies, content, and engagement opportunities for CXO decision-makers.

Jun 2020 – Dec 2020 · 6 mos

• As Senior Social Media Lead, I work closely with the Social Media Executive in the team and other departments within The Marketing Practice to take both a creative and commercial approach to campaigns, projects, and accountability to achieve deadlines and results.
• To help deliver the above, I stay on top of current trends, technology, and best practice to help develop and communicate innovative and commercially successful new and updated propositions.

Oct 2017 – May 2020 · 2 yrs 7 mos

• Promoted to Social Media Manager, I run the TMP Business Brains programme, a programme where I manage CXO global social profiles. This allows me to work with external agencies, build relationships and report to various senior stakeholders – both internally and externally.
• A large proportion of my role involves creating and running paid social campaigns at TMP (LinkedIn, Facebook, Twitter and Xing) which includes upfront campaign planning, project management, writing social copy, daily budget management, optimisation and reporting.
• Most recently, I had the opportunity to provide the O2 sales team with weekly social listening emails, helping to form part of the ABM 100 campaign for O2 Business. The campaign won the 2017 B2B award for Most Commercially Successful Campaign and was runner up for Best Sales And Marketing Integration.

May 2016 – Sep 2017 · 1 yr 4 mos

• Created monthly social listening reports that shared insight into what was being spoken about in the market. Alongside monthly reporting, was responsible for creating social innovation reports, sharing the latest updates and changes to social channels and sharing with clients
• Predominantly working across Twitter and LinkedIn, was responsible for creating social content for O2 Business.
• Worked on LinkedIn Demand Generation InMail campaigns, which include full profile audits before and continuous reporting and client contact throughout.
• Clients worked on: O2, Aruba, HPE, Microsoft, Xerox, Salesforce and Capgemini.