Arijit Sen

Business Development Executive

Kolkata, West Bengal, India16 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in brand storytelling and strategic communications.
Proven track record in employer branding and talent engagement.
Skilled in leading diverse teams and driving creative campaigns.

Stackforce AI infers this person is a Brand Storytelling and Marketing Strategist with expertise in B2B communications.

Contact

Skills

Core Skills

Brand StorytellingStrategic CommunicationsCreative Campaign DevelopmentMarketing Campaign ManagementStorytellingEmployer BrandingLeadership CommunicationsTraining Delivery

Other Skills

Content StrategySocial Media StrategyContent MarketingCorporate CommunicationsNewslettersDigital MarketingVisual CommunicationResearch SkillsTeam LeadershipCross-Functional Team BuildingTeam ManagementProject ManagementStrategic PlanningProject PlanningInterpersonal Skills

Experience

Capgemini

3 roles

Brand Storytelling Lead | Operations Manager

Promoted

Oct 2025 – Present · 6 mos

As Premium Content & Brand Storytelling Lead at MACS, I work closely with teams and stakeholders to bring Capgemini’s purpose to life — shaping stories that make it real for our people, clients, and communities.

Brand StorytellingStrategic CommunicationsContent Strategy

Creative & Comms Strategy Lead | Team Manager

Promoted

Jun 2022 – Oct 2025 · 3 yrs 4 mos

Led end-to-end brand storytelling and positioning for Capgemini's clients across tech, BFSI, and healthcare sectors
Mentored and scaled a diverse content and communications team; improved creative output and stakeholder feedback
Drove employer branding campaigns that enhanced talent engagement and retention across geographies
Co-created global CXO-facing strategic narratives that were featured across social, internal Town Halls, and award submissions
Built and evangelized a content framework that aligned with Capgemini’s global brand voice
Anchored strategic brainstorms, content sprints, and narrative workshops for leaders across business units

Creative Campaign DevelopmentBrand StorytellingEmployer BrandingSocial Media StrategyContent Marketing

Communications Team Lead

May 2018 – May 2022 · 4 yrs

Leading communications vertical as part of the on-demand services team at MACS for a team of global clients across Capgemini geos and sectors.

Marketing Campaign ManagementStorytellingEmployer BrandingCorporate Communications

Webel (west bengal electronics industry development corporation limited)

Marketing Communications Lead

Mar 2016 – Apr 2018 · 2 yrs 1 mo · Kolkata, West Bengal, India · On-site

Led both Communications and Marketing at Webel-OutThink Centre of Excellence, as part of their incubation program. Delivered technology solutions, comms campaigns and training modules for corporate houses across industries and geos.

Marketing Campaign ManagementEmployer BrandingSocial Media Strategy