Charlie Barraclough — Associate Consultant
With 25+ years in marketing, I've learned that the best brands don't try to fit in - they stand out by being unapologetically themselves. I'm a flamingo in a world of pigeons, and I help fast-growing startups do the same: find their distinct voice, own their difference, and turn "we're not like everyone else" into their competitive advantage. My consulting focuses on AI-driven product positioning, brand strategy, and the practical work of translating vision into value props, messaging frameworks, and go-to-market strategies that land. At Omada Health, I helped build a product marketing foundation that supported the company through IPO — bringing clarity to complex health-tech offerings and making sure the story felt as human as the impact. I also served on the Belonging Council because I believe the best work happens when people can show up as themselves - "scattered genius", unconventional thinking, and all. I'm at my best when I'm connecting dots others miss, turning messy market signals into emotional clarity, and working across teams to build brands that people actually remember. If your company needs someone who can see the big picture and quickly translate it into something real, let's talk. The future belongs to flamingos. Let's make sure you're one of them. 🦩
Stackforce AI infers this person is a Marketing Consultant with expertise in AI-driven strategies for healthcare and technology sectors.
Experience: 24 yrs 1 mo
Skills
- Go-to-market Strategy
- Brand Strategy
- Growth Marketing
- Leadership
- Marketing Strategy
- Management
Career Highlights
- Expert in AI-driven product positioning and brand strategy.
- Led marketing efforts for successful IPO at Omada Health.
- Champion for inclusivity and diverse voices in the workplace.
Work Experience
The Pink Flamingo Club
Consultant (6 mos)
Career Break
Full-time parenting (2 mos)
Omada Health
Senior Director Brand & Product Marketing (1 yr 1 mo)
Belonging Council Member (10 mos)
Women @Omada Employee Resource Group, Co Lead (1 yr 9 mos)
Senior Director Brand Marketing (3 yrs 5 mos)
Senior Director Product Marketing (5 yrs)
Physera
Marketing Director (7 mos)
suprstructur
Marketing Consultant (1 yr)
Globality, Inc.
Head of Marketing Sector (EMEA) (1 yr 4 mos)
Director, Marketing (6 mos)
Freelance Consultant (9 mos)
Career Break
Full-time parenting (10 mos)
215 McCann
Group Account Director (2 yrs 1 mo)
Dare
Group Account Director (USA) (1 yr 5 mos)
BBH LA
Senior Account Director (1 yr 3 mos)
Career Break
Full-time parenting (1 yr 1 mo)
MCBD
Senior Integrated Account Director (2 yrs 5 mos)
Mustoes
Account and New Business Director (2 yrs 5 mos)
EHS Brann
Senior Account Manager/Project Manager (2 yrs 7 mos)
Publicis
Web Producer/Digital Account Manager (2 yrs 4 mos)
Education
Bachelor of Arts (B.A.) at University of Sussex
4 A-levels in Double Maths at Godolphin and Latymer
GCSEs: Double Maths at Roedean School, Brighton
at University of California at Santa Cruz
at University of Sussex
