Matthew Carnevale

Community Manager

Toronto, Ontario, Canada10 yrs 7 mos experience
Most Likely To Switch

Key Highlights

  • Doubled community size twice in two years.
  • Launched two annual conferences and 22 local chapters.
  • Expert in B2B marketing and community building.
Stackforce AI infers this person is a B2B marketing leader with expertise in community building and growth strategies.

Contact

Skills

Core Skills

Growth MarketingProduct StrategyContent Strategy

Other Skills

GTM strategyproduct-led growth strategyblog and SEO strategycopywritingcustomer interviewscontent developmentinbound marketingCRM managementdata reporting

About

Salesperson turned B2B marketer turned community builder. Building the best community for B2B marketing leaders in the world. In the last two years, we've doubled our community twice, launched two annual conferences, 22 local chapters, and a new community focused solely on marketing executives called CMO Council. My professional passions are entrepreneurship and marketing, so this is the perfect intersection for me. I am having a blast and doing the best work of my career here at Exit Five. And no, I didn't use Claude to write this, I used my 10 fingers. Not much of my pinky's though, they just kind of float around when I type. Like and subscribe if you just typed and check if your pinky's touch the keyboard. Wait, is it pinky's or pinkies? Or pinkys?

Experience

Exit five

3 roles

Head of Community

Promoted

Jan 2025Present · 1 yr 2 mos

Marketing Manager

Promoted

Feb 2024Jan 2025 · 11 mos

Member

Jan 2021Feb 2024 · 3 yrs 1 mo

  • The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

Equiem

Marketing Manager, North America

Aug 2022Feb 2024 · 1 yr 6 mos

Pizzatime

Head of Growth

Aug 2021Aug 2022 · 1 yr

  • Crafted GTM strategy for a new product that generated $167,832 in revenue and became the second most ordered product
  • Defined and implemented a product-led growth strategy, which resulted in a 116% increase in revenue over nine months
  • Started blog and SEO strategy from scratch, leading to a 61% increase in transactions from organic traffic over six months
  • Revamped the copy for our new site resulting in a 71% jump in conversion rate
  • Interviewed 42 customers and used insights to feed product launches, campaign ideas, and copywriting across all channels
GTM strategyproduct-led growth strategyblog and SEO strategycopywritingcustomer interviewsGrowth Marketing+1

Partnership leaders

Member

Aug 2020Aug 2021 · 1 yr · Toronto, Ontario, Canada

  • Partnership Leaders is the industry association for Partnership/Channel/ Alliances/Business Development leaders. The association’s mission is to elevate the role of partnership leaders at their companies and provides a vibrant online community, virtual events, curated professional networking opportunities, and educational resources to drive success for its members.
content developmentinbound marketingCRM managementdata reportingGrowth MarketingContent Strategy

Onelocal

Growth

Jul 2018Jul 2021 · 3 yrs · Toronto, Canada Area

  • Developed content for paid marketing campaigns that generated $77,822.52 in new monthly recurring revenue
  • Grew company partner program from $11,875 to $25,385 monthly revenue in a year
  • Helped build and scale our inbound marketing operations which grew inbound revenue from $1500 to $7000 monthly recurring revenue in four months
  • Reported on marketing channel (email, paid ads, blog posts, social posts) data and recommended optimizations every week to leadership
  • Helped manage a CRM of over 400,000 leads and built lists that enabled sales reps to prospect and call 75 leads daily

Venture for canada

Venture for Canada 2018 Fellow

Dec 2017Aug 2020 · 2 yrs 8 mos · Toronto, Canada Area

  • With the mission of fostering entrepreneurship, Venture for Canada recruits, trains, and supports recent graduates to work at Canadian startups in need of talent.

Snackwork

Founder

Sep 2017Aug 2018 · 11 mos · Toronto, Canada Area

  • Founding a platform to help fellow classmates achieve business success!

Ryerson entrepreneurship association

Vice President Corporate Relations

Aug 2017May 2018 · 9 mos · Toronto, Canada Area

The panacea initiative

Community Relationship Manager

Jun 2017Sep 2017 · 3 mos · Toronto, Ontario, Canada

  • Acted as a liaison between TPI and our business partners
  • Secured new partnerships with Incubators and Accelerators in Ontario
  • Strategically combined forces with companies where we could create value, and long term growth (Business Development)
  • Increased companies digital presence. Practiced User Design methods to increase friendliness of website.
  • Refreshed all social media platforms (LinkedIn, Twitter, Facebook). In turn this significantly increased weekly views, following, and post engagement
  • Did extensive grant research with team
  • With knowledge of non-profit sector, wrote an article called "5 Benefits of Skills-Based Volunteering"

Magnotta winery

Sales Associate

Aug 2015Jun 2017 · 1 yr 10 mos

Education

Ryerson University

Bachelor of Commerce (B.Com.) — Entrepreneurship and Strategy

Jan 2014May 2018

Growclass

Certificate — Growth Marketing

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