Aug 2024 – Mar 2025 · 7 mos · Dublin, County Dublin, Ireland · Hybrid

• Led product, content and demand generation marketing team.
• Drove growth and adoption through revenue plays, messaging and enablement
• Led GTM strategy and execution, positioning and messaging
• Developed competitive intelligence program, delivering strategic insights and enabling sales with competitive positioning
• Provided the Product Org with insights on market trends, customer needs, and new opportunities to inform the product roadmap and position &Open as a category leader.

Mar 2023 – Aug 2024 · 1 yr 5 mos

• Responsible for the regional integrated marketing campaigns to generate pipeline and revenue for the org through product launches, prospecting programs and sales plays. Supporting outbound tactics and strategy for BDRs and AEs.
• Notable results:
• Created tailored messaging for targeted marketing campaigns, sales programs & feature launches
• Built outbound sales programs increasing pipeline and ACV through product and sales plays
• Campaigns helped close largest deals in NE, FR and x2 in DACH

Jan 2021 – Mar 2023 · 2 yrs 2 mos

• Responsible for creating strategic sales materials for the EMEA team which was used throughout the sales and marketing cycle.
• Notable results:
• Built the company's first sales content program which provided sales teams with pre/post-sales resources, including personalised messaging, training workshops, and enablement tools that streamlined sales team performance.
• Launched a new cross-departmental initiative driving 280% QoQ pipeline growth
• Awarded inaugural "Above and Beyond" award by Marketing Leadership.

Jun 2020 – Jan 2021 · 7 mos

• Developed positioning, messaging, and go-to-market for Upland, including product launches and sales plays. Responsible for driving customers to our digital channels and executing online marketing activities. Supported Sales Team in prospecting and outbound programs
• Notable Results:
• Increased email open rates by 15% and CTRs by 5% through new messaging and positioning
• Led a successful Employee Advocacy program, driving a 123% boost in post impressions.
• Achieved 225% social follower growth and 419% increase in employee engagement

Jul 2019 – Feb 2020 · 7 mos

• Responsible for planning and building integrated marketing plans across demand generation, social media and online campaigns.
• Notable results:
• Led GTM strategy and execution, positioning & messaging, sales enablement
• Developed sales content that increased meeting rates by 10%
• Build outbound and sales playbooks to increase conversion rates
• Led marketing effort for expansion to Hong Kong market
• Developed positioning and messaging to engage new markets

Jan 2017 – Jun 2019 · 2 yrs 5 mos · Dublin

• Responsible for developing and managing multi-channel marketing programs for UKI region.
• Notable results:
• Executed data-driven strategy resulting in 155% Facebook growth, 55% Instagram growth, 49% LinkedIn growth, and 20% Twitter growth in 12 months
• Key member of bid team securing contracts with tech giants including LinkedIn, Amazon, Indeed, Workday and Asana, plus global companies Primark, Arthur Cox , BMS and Matheson
• Spearheaded Primark partnership: Won competitive retail bid through strategic brand positioning, and then directed successful multi-store marketing launches across UK market

Oct 2015 – Jan 2017 · 1 yr 3 mos · Dublin

• Notable results:
• Redesigned digital marketing approach, resulting in 20% increase in social media engagement
• Launched industry-first mobile payments app in Irish retail
• Led marketing strategy for UK expansion through strategic partnerships with Primark and Debenhams

May 2014 – Aug 2014 · 3 mos · Dublin

• Worked with a number of clients including; Ballet & Opera Ireland, Ryan Sheridan, Sea Sessions, The Gaiety Theatre, The Original Rudeboys, Walking on Cars, Hozier and Hermitage Green

Feb 2013 – Nov 2020 · 7 yrs 9 mos

• Worked as a marketing consultant for clients such as: The Kearney Group, DNA Talent, SM Fitness, Suzanne Jackson and Bare Cremations.
• Notable Results:
• Increased client base by 147% through social media marketing
• Achieved triple-digit growth in traffic referrals
• Executed comprehensive rebrand including positioning design and brand voice refinement
• Managed critical communications during COVID-19 pandemic
• Kearney Group brand featured as Site of the Day on Typewolf