Aug 2024 – Dec 2024 · 4 mos · Remote

• DigiPivot is a highly selective, Google-sponsored, immersive virtual program that aims to upskill high-potential Indian women in Digital Marketing.
• Successfully completed 80+ hours of curriculum across the Fundamentals of Digital Marketing from ISB, Ads Products and AI from Google and Career Intentionality from Avtar.

May 2024 – Jul 2025 · 1 yr 2 mos

May 2023 – May 2024 · 1 yr · Bengaluru, Karnataka, India

• Mission Happiness Team:
• Consumer Behaviour and Marketing Analytics

Dec 2022 – Apr 2023 · 4 mos · Bengaluru, Karnataka, India

• Accelerated Leadership Program

Apr 2022 – Dec 2022 · 8 mos · Bengaluru, Karnataka, India

• Account Planning & strategy for Key accounts at MRM & facilitating the pitch process for new clients
• Working on Digital Marketing Strategy of clients from different industries like- Home Furnishing,
• Technology, Consumer goods etc
• Understanding Consumer Behavior and translating them into consumer insights to reach a precise
• positioning/ strategy for the client.
• Strategic Approach involves first hand market research, understanding data to reach meaningful insights.
• Developing GTM plans for clients to execute the strategy forward
• IKEA: Managing CRM & digital marketing plans of IKEA FAMILY- including FY23 annual plan, store
• launches, sale launch plans etc. Analyzing customer data acts as an insight builder for precise targeting & curating strategic roadmaps for the client
• CISCO: Working on multiple projects for CISCO including their Employer branding campaign which
• involved primary research with employees, understanding their sentiment & coming up with an executable campaign plan
• Worked on bringing new client- Sniffy onboard with a well defined positioning strategy & content marketing plan
• Creating Pitches for potential clients: Decoding the client brief and conceptualizing the digital marketing strategy for the brand by conducting content audits, market research, identifying cultural insights &ultimately converting it to an actionable marketing plan with well defined success metrics

Oct 2020 – Mar 2022 · 1 yr 5 mos

• Corporate Marketing & Promotions (After Sales Service) -Handle Promotions and Branding for-After Sales Customer Experience
• Campaign Planning & Execution to reach Hyundai’s 3 Mn+ customer base & drive them to service workshops
• Led Creation of more than 100 Creative Briefs & artwork releases with partner agency Innocean
• Handle corporate communications and CRM for Service unit at an All India level
• Design & implementation of Promotion Plan for internal & external stakeholders
• Campaign Planning & Execution as per marketing requirements at all India level, conversion tracking
• for better performance results
• Planned digital marketing campaigns at national level for service brand building and enhancing customer footfalls to service workshops
• Creating positive image of Service as a Brand - Budget handling & implementation for Service Unit for all marketing campaigns
• Coordinated with diverse set of internal stakeholders as part of corporate office: Pan India regional marketing, sales and service offices

Oct 2019 – Oct 2020 · 1 yr

• Working in Service Marketing- Promotions Section
• Handle Promotions and Branding of Service Unit
• Interaction with agency for content
• Promotion plan and tracking for Service Unit
• Handle Corporate Communications and CRM for Service Unit
• Digital Marketing and Promotions of Service
• Close Coordination and working with Marketing
• Coordination and Working with regional offices for Marketing and Promotions
• Creating positive image of Service as a Brand

Oct 2018 – Sep 2019 · 11 mos

• Corporate Sales and Marketing of Print Medium
• Achievement of 24% Growth in Revenue from allocated clients in Financial year 2018-19 over base, which resulted in incentive rewards.
• Pitching and servicing Corporate Clients, with end to end execution for clients from FMCG, Automobile,Services and Consumer Durables Category.
• Extensive Research on Client through Data Crunching & presenting reports to client basis IRS and ABC.
• Working to provide Marketing/Brand Solution to the client beyond vanilla advertising.
• Pitching Multimedia Integrated Ideas-MYFM and DainikBhaskar.com along with Event Based Ideas
• Market Research and Category Analysis through Primary and Secondary research
• Developing new categories and clients basis Research, Strategy and Pitch presentations

Apr 2018 – Oct 2018 · 6 mos

• Working in Ad Sales(Print)-Corporate Sales and Marketing
• Handling multiple clients from FMCG, Services, Automobiles category.
• Working with full ownership on Clients on-client pitch, ideation, brand solution, sales
• and final execution of advertisement.
• Providing multimedia solutions to clients with key focus on Print innovations.

Nov 2017 – Feb 2018 · 3 mos

• Working on live project with Jaipur Rugs to help increase awareness of the label and finally lead to development of sales. The aim is to create social media strategy and social media plan for all their social media handles. The strategy is devised as such to highlight the "luxury" side of the brand.

Aug 2017 – Sep 2017 · 1 mo · Gurgaon, India

• Created invite only membership loyalty program for influencers

Jul 2017 – Sep 2017 · 2 mos

• Worked to create a digital strategy for ecommerce website baazkart.com
• Worked to create engaging content for their social media handles and increase followers

Apr 2017 – Jun 2017 · 2 mos · Mumbai Area, India

• Worked on rebranding of Garnier Light by competitor analysis and insight generation for the category
• Gained a deeper understanding of consumer behaviour in fairness category through qualitative & quantitative research
• Developed a character sketch for brand ambassador Alia Bhatt & created brand manifesto for the product Garnier Light
• Performed competitor analysis and brand analysis for Zee digital
• Performed competitor research for Linen Club
• Worked to understand the triggers and barriers towards tea and coffee for the Indian Coffee Board
• Worked to understand and analyze the current Indian advertising trends in ecommerce and personal care
• Studied the brand ecosystem and brand associations for Baskin Robbins and its competitors

Jan 2017 – Mar 2017 · 2 mos

• Put in 100 hours towards the initiative “Swacchhagraha”, a movement to create a culture of cleanliness
• Completed project, aimed at spreading awareness using innovative communication tools.

Jul 2015 – Aug 2015 · 1 mo · Gurgaon, India

• Worked on server operations. Involved in the identification, management and fixation of server issues on primary level. Engaged teams over calls, discussed issues, obtained progress report and verified/rectified the issue

Apr 2014 – Jun 2014 · 2 mos

• Worked in the IT department with project as Online Reinforcement System for employees and workers in factory