Mani Veer E. — Brand Manager
Strategic and performance-driven Brand & Sales Leader with a proven track record in brand management, trade marketing, and sales acceleration across FMCG and regulated categories. Expertise in driving consumer engagement, executing go-to-market strategies, and leading high-impact marketing campaigns to strengthen brand equity and market presence. Currently spearheading brand growth and portfolio expansion for Candyman & Jelimals at ITC, leveraging insight-led innovation, digital transformation, and cross-functional collaboration. Previously led end-to-end sales operations in ITC’s Foods and Tobacco businesses, orchestrating large-scale distribution expansions, optimizing trade execution, and outpacing competition through data-backed decision-making and precision retail interventions. Adept at negotiating strategic partnerships, executing high-ROI promotional initiatives, and enhancing market penetration to drive sustained business growth.
Stackforce AI infers this person is a Brand and Sales Leader in the FMCG industry.
Location: Bengaluru, Karnataka, India
Experience: 7 yrs
Skills
- Brand Management
- Product Marketing
- Sales Operations
- Trade Marketing
Career Highlights
- Proven track record in brand management and sales acceleration.
- Expertise in executing high-impact marketing campaigns.
- Strong leadership in driving consumer engagement and market presence.
Work Experience
ITC Limited
Brand Manager - Candyman (1 yr 1 mo)
Manager - Sales, Foods Business - Chennai, Pondicherry & Andaman and Nicobar (1 yr 7 mos)
Manager - Sales, CFP Business, Rest of Tamil Nadu (1 yr 10 mos)
Assistant (Marketing) under Training (11 mos)
Pidilite Industries Limited
Marketing Intern (1 mo)
Indian Institute of Management, Indore
Placement Coordinator (1 yr 7 mos)
Tata Consultancy Services
Software Development Intern (0 mo)
Education
Master of Business Administration - MBA at Indian Institute of Management, Indore
Bachelor of Technology - BTech at Sreenidhi Institute of Science and Technology
