Dec 2017 – May 2019 · 1 yr 5 mos · Dallas/Fort Worth Area

• Yext puts business on the map. The Yext Knowledge Engine™ lets companies manage their digital knowledge in the cloud and sync it to over 100 services in the PowerListings® Network. Yext Listings, Pages and Reviews help businesses around the globe facilitate face-to-face and digital interactions that boost brand awareness, drive foot traffic and increase sales.
• We’re witnessing a massive shift in the platforms consumers use to find and engage with information about your business. Simple organic results are now replaced by intelligent answers in maps, apps, voice search tools, digital assistants, search engines, GPS systems, and social networks. Now, when it comes to how consumers experience your brand, your website is only the beginning — are you in control of the answers they see across all these platforms?The Yext Knowledge Engine™ helps you manage the public facts about your brand wherever they appear, so you can drive accurate, complete, and compelling digital experiences.Put every customer engagement to work for your brand — no matter where it takes place — and drive more business online and off‚ with Yext.

Jan 2017 – Dec 2017 · 11 mos · Southlake, Texas

• In a company built on traditional print media, I was brought on in a leadership capacity to strengthen and further establish their digital offering. Working with active partners and our board, I was tasked with supporting our CEO towards the overall success of the company.
• Service lines and departments under my leadership included:
• Sales
• Account and Project Management
• Web Development (custom and templated)
• Search Engine Optimization (SEO)
• Digital Knowledge Management (DKM)
• Paid Media (Google, Facebook, YouTube, programmatic, IP targeting, Bing)
• User-Generated Content
• My responsibilities included:
• Top-line revenue growth strategy and execution, all the way down to client-facing selling
• An overhaul of operations and team structure
• Process establishment, implementation and management of service line fulfillment requirements and SLAs
• Productization and bundling of digital service lines to maximize revenue growth and customer retention
• Service line profitability via cost accounting
• Financial modeling and projections per service line
• Business development and vendor analysis to determine which analytic and fulfillment tools met company initiatives

Oct 2010 – Nov 2016 · 6 yrs 1 mo · McKinney, TX

• I was brought on as full-time employee #1 in 2010.
• As President of Small & Medium Business Division, I was responsible for the overall success of our projects and revenue growth.
• My days were spent overseeing Web Development, Sales, Internet Marketing and Project Management segments.
• I worked directly with new and existing clients, from developing their strategies to overseeing their project fulfillment.
• I led training efforts for new salespeople who joined our team and account executives who managed our projects.
• My direct & initial contact with a dominating percentage of our client count gave me deep insights to our effectiveness which in turn got relayed to our team allowing for agile campaigns.
• I was the overarching voice of our employees and clients to our C-suite and board.

Jan 2008 – Jan 2010 · 2 yrs · Dallas/Fort Worth Area

• I supported the Mega Sales channel as a thought and strategy leader to our largest print clients. I was brought in to recommend and sell internet lead generation strategies, grow IYP revenue and protect print revenue.
• As a Premise Sales Rep I also managed my own book of business separate from the Mega Channel. I was responsible for managing existing clients and bringing on new clients.
• I managed several canvases each year with product offerings such as print yellow pages, direct mail, websites, paid search and IYP directory presence.

Jan 2007 – Mar 2008 · 1 yr 2 mos · Fort Worth, Texas

• As a seller for AT&T Advertising & Publishing, I was responsible for managing an existing book of business and bringing on new clients.
• The majority of my responsibility was speaking with our print advertisers in very small markets and convincing them that the Internet was going to stick around and one day people were even going to do more than just text and make calls on their cell phones :)
• I learned a great deal at this job and was very successful when measured against all my quotas for print and IYP sales.