May 2025 – Present · 10 mos

Dec 2024 – Present · 1 yr 3 mos

Nov 2024 – Present · 1 yr 4 mos

Jul 2024 – Present · 1 yr 8 mos

Feb 2024 – Present · 2 yrs 1 mo

Feb 2024 – Present · 2 yrs 1 mo

Feb 2024 – Jan 2026 · 1 yr 11 mos

Aug 2023 – Present · 2 yrs 7 mos · Mumbai, Maharashtra, India · On-site

• If you are an early-stage business, particularly in the fashion, home, kids, and lifestyle space, I would love to speak to you. Get in touch on shuchi@firesideventures.com

Jan 2021 – Apr 2023 · 2 yrs 3 mos · Mumbai, Maharashtra, India

• I conceptualised, built and operated 3 private label fashion brands as a Business Head, under Nykaa's House of Brands reaching a total GMV of 40 crores within 2 years. These brands successfully operated as stand alone brands with a D2C and offline presence and visibility across the fashion marketplace ecosystem.
• My role at Nykaa grew over time to lead the entire marketing and brand strategy for 9 private label fashion brands across ethnicwear, western wear, accessories, and footwear. Over the two years, I had the privilege to lead a team of 40+ brilliant folks across marketing, strategy, operations, product development, and design. They are a big reason that I was able to hit my career milestones.

Feb 2013 – Apr 2023 · 10 yrs 2 mos · Mumbai Area, India

• Acquired by Nykaa Fashion*
• We are India's leading fashion jewellery brand (available at http://www.pipabella.com) that offers women with well curated collections of fashion jewellery at affordable prices. We're a revolutionary social-selling app that offers trendy fashion jewellery. Our products are fresh, on-trend, affordable, with an utmost focus on quality for women in India and South East Asia.
• Pipa.Bella's philosophy acknowledges that confidence comes from having a true sense of personal worth and independence. Our brand celebrates the women who are comfortable in who they are, what they wear, and most importantly what they believe. And our innovative social shopping concept offers the best combination of e-commerce, social media, personal service and great rewards!
• Pipa.Bella's past collaborations have included key social influencers such as Mallika Dua, Rhea Kapoor, Kiara Advani, and Namrata Soni to create popular curated collections. Featured across top fashion and business publications such as Vogue, Economic Times, Your Story, Elle, Grazia, and Cosmopolitan, Pipa.Bella was also ranked 2016 Digital Innovative Leader by India Leadership Conclave, Top 100 Startups to watch in 2016 by SutraHR and Best Online Store by Mumbai Boss.

Aug 2008 – May 2010 · 1 yr 9 mos

• Blue Banyan designed and manufactured silver jewellery merged with indigenous materials, rare jewels, and exquisite craftsmanship by rural artisans in India. Our delicately hand picked designs reflect a modern, chic and contemporary exuberance with a traditional Indian aesthetic. Through an amalgamation of traditional and modern design, we aim to create a deep appreciation for our vast Indian heritage while simultaneously taking inspiration from across boundaries.
• Since its inception in August 2008, Blue Banyan has worked with over 55 rural artisans and supplies to over 100 stores all over India, including Fabindia, The Bombay Store, Bombay Electric, and Taj Khazana.

Jun 2005 – Jun 2010 · 5 yrs · Mumbai, Maharashtra, India

• I worked in my family business for 5 years - a diamond Jewelry export house, manufacturing and wholesaling diamond studded gold and silver Jewelry to large retailers (online and offline) in the Americas, Australia, UK, and Europe. I managed end-to-end product development, marketing and sales in Europe, generating a €10 mm revenue portfolio and managed a team of 30 designers, Sales staff and marketing executives.