Jun 2025 – Present · 9 mos

Feb 2025 – Present · 1 yr 1 mo

Aug 2024 – Present · 1 yr 7 mos

• On top of my research - see general profile - I teach "Introduction to Strategy" & I lead the "Strategy Consulting Project" module in the FTMBA programme and the Consulting Week in Kenya (core) in the M/EMBA programmes.
• In my "Strategy Consulting Project" module, students have worked with clients e.g.:
• 2014/2015: Addison Lee; Gourmet Burger Kitchen; Harrods; Hughes Safety Showers; Lucozade Ribena Suntory; RDS Oil; Simply Business; Towry; Tratos; Vivo Energy;
• 2015/2016: Doyle Hotels; Duedil; eSolidar; Givenchy; Made.com; Nom Noms; Splice TV; Virgin Startup; Visa Europe; Vodafone UK; Zipcube;
• 2016/2017: Atom Bank; Concha y Toro; DAC Group; Brewhouse & Kitchen; Bridebook; Fuller Beer; Innocent Drinks; Kodak; LendInvest; Proversity; Pure Gym;
• 2017/2018: AirSorted; Armit Wines; BP Shipping; Hop Stuff Brewery; Kneip; Quiqup; Rightmove; Setanta/Freesports; Travelzoo; Tullet Prebon; Wagel.
• 2018/2019: Aviva Investors; Barclays (Travel & Hospitality); BP (Urban Smart Cities); BT (Corporate Venturing: Banking + Healthcare); Expedia (Media); Hypercrunch; Previse.
• 2019/2020: AB Inbev (Beer Hawk); ASR (Tate & Lyle); Camden Town Brewery; Comscore; Hims; Locum’s Nest; Paul Bakery; PSA Finance; Secret Escapes; UN1T; Veloce eSport; WWG.
• 2020/2021: Caleno; Carabao Drinks; Collective Benefits; Husqvarna (Battery as a Service and API monetization); Le Col; Red Bull; Zeelo.
• 2021/2022: BVG Group; Crescent Pharma; Fever Tree; National Trust; Natwest; Unilever VMS; Zenith Media (Publicis).
• 2022/2023: Expedia, ME+EM, Nottingham Forest FC, QLM Technologies, Queue-It, SiHealth, Virgin Media 02, Zonin Wines.
• 2023/2024: dBridge, Johnson Health Tech, McLaren, Record Digital, Tala, UAVaid.
• At MBA level, I run Study Tours in China (2016-2018), Kenya (2019 & 2023), and the Consulting Week in Vietnam (2019 & 2023) and Iceland (2022). At the MSc level, I run "Strategy Consulting Skills" (2017-2020)
• At the UG level, I run "Advanced Strategic Management" (2014-2018).

Sep 2023 – Present · 2 yrs 6 mos

Jul 2022 – Present · 3 yrs 8 mos

Aug 2021 – Jul 2024 · 2 yrs 11 mos

Aug 2018 – Mar 2024 · 5 yrs 7 mos

• https://www.cass.city.ac.uk/study/mba/modular-executive-mba

Aug 2018 – Jul 2021 · 2 yrs 11 mos

Aug 2014 – Jul 2018 · 3 yrs 11 mos

Jan 2014 – Aug 2014 · 7 mos

• As a Research Fellow, I worked on a EPSRC-funded project focusing on "building better business models" under the supervision of Professor Charles Baden-Fuller, Centenary Professor of Strategy, and Dr Stefan Haefliger, Professor in Strategic Management and Innovation.

Jan 2014 – Aug 2014 · 7 mos

• As a teaching fellow, I taught one undergraduate course - Advanced Strategic Management - in the Spring term.

Mar 2024 – Present · 2 yrs

Feb 2021 – Present · 5 yrs 1 mo

Sep 2020 – Present · 5 yrs 6 mos

Jan 2018 – Present · 8 yrs 2 mos

Feb 2013 – Jan 2014 · 11 mos · Kingston upon Thames, United Kingdom

• As a post-doctoral researcher, I worked on a number of research projects mainly focusing on SME strategy under the supervision of Professor Robert Blackburn, Director of Research and Director of the SBRC centre, Professor of Small Business Entrepreneurship. In Autumn 2013, I delivered a series of seminars part of the undergraduate module on Enterprise in Society. In Spring/Summer 2013, I supervised 2 MSc theses in International Business.

Feb 2013 – Jul 2013 · 5 mos · Bath, United Kingdom

• As a teaching fellow, I taught two undergraduate courses - Business Strategy and Business Strategy in the Global Economy - under the supervision of Professor Veronica Hope-Hailey, Dean of the School of Management and Chair in Management Studies, and Professor Michael Mayer, Associate Dean Postgraduate Taught Students and Professor of Strategy.

Oct 2012 – Dec 2012 · 2 mos · College Station, Texas

• As a visiting scholar, I worked on the submission of two journal articles, the finalization of my PhD thesis and the baseline for new projects/articles under the supervision of Professor Duane Ireland, Distinguished Professor, Conn Chair in New Ventures Leadership and President Elect of the US Academy of Management, and Professor Laszlo Tihanyi, B. Marie Oth Professor in Business Administration.

Oct 2009 – Apr 2013 · 3 yrs 6 mos · Cranfield, United Kingdom

• As a PhD student in Strategic Management, I focused on the inter-organizational development of dynamic capabilities, i.e. how organizations can support one another in systematically sensing and seizing new opportunities. I collected my data from an extensive sample of organizations participating to a structured set of networking activities organized by a large network intermediary. The data were analyzed through both qualitative and quantitative methodologies.
• Supervisor: Patrick Reinmoeller, Professor of Strategic Management.
• VIVA Committee:
• External examiner: Michael A. Hitt, Distinguished Professor, Joe B. Foster '56 Chair in Business Leadership at Mays Business School, Texas A&M University
• Internal examiner: Mark Jenkins, Professor of Business Strategy and Director of Research
• Chairman of the Committee: Frank M. Horwitz, Professor of International Human Resource Management and Director of the School.
• PhD Panel:
• Cliff Bowman, Professor of Strategic Management;
• Stephanie Hussels, Lecturer in Entrepreneurship.

Sep 2006 – Oct 2008 · 2 yrs 1 mo · Swansea, United Kingdom

• Main duties and responsibilities:
• General ATL/BLT activities
• Brand communication and support – advertising, packaging design, Points of Sale
• Analysis of sales/marketing data
• Monitoring & analysis of key competitors’ activity.
• Analysis of financial estimations and performances of the brand
• Marketing Budgeting
• New Product Development
• Preparation of reports, presentations, and other marketing material.
• General marketing duties to support the Marketing Manager and the Sales Team, including in store activation and management of consumers’ feedbacks.