Aug 2025 – Present · 8 mos · Remote

Apr 2024 – Jul 2025 · 1 yr 3 mos · Mumbai, Maharashtra, India · Hybrid

Jan 2023 – Apr 2024 · 1 yr 3 mos · Mumbai, Maharashtra, India · Hybrid

• Responsible for leading four Product Charters strategy and execution
• D2C Buying Experience through Big Growth Ideas which brings 0 to 1 to N impact, Optimizing conversion and creating a scalable ecommerce stack which can power all brands within the group.
• Loyalty Program (Glamm Club) at Group level providing value to user across different brand and driving retention and CLTV.
• Content to Commerce, Building strategy to leverage 15+ Mn unique visitors which comes on Content platform to seamless move to commerce experience.
• International Market, Launching into new International market & Building Global stack which can handle language, taxation, privacy policy, Payments from different countries.
• Played a key contributor role to grew revenue at an annual run rate of 200% for the past 3 years from $8M in 2020 to $100M in 2023 and reduced new customer acquisition cost from $3 to $0.6.

Jan 2022 – Jan 2023 · 1 yr · Mumbai, Maharashtra, India · Hybrid

• Managing four charters at Group Level
• A. Ecommerce Buying Experience
• Optimising Conversion
• Conceptualising and Rolling out Big Growth Ideas which brings 0 to 1 Impact
• creating a scalable Ecommerce Stack which can power all brands within the group
• B. Loyalty Program
• Good Points Loyalty Program at Group level providing value to user across different brand
• Driving retention and CLTV
• C. International Market
• Launching into new International market
• Building Global stack which can handle language, taxation, privacy policy, Payments from different countries.
• D. Content to Commerce
• Building strategy to leverage 15+ Mn unique visitors which comes on Content platform to seamless move to commerce experience

Jan 2020 – Dec 2021 · 1 yr 11 mos · Mumbai Metropolitan Region · Hybrid

• Built digital roadmap for MyGlamm with 3C objective (Content, Community & Commerce)
• Contributed 30% of revenue during COVID19 by building an additional Revenue channel called Virtual POS by leveraging the existing network of Beauty Assistants.
• Lead Product & Technology merger strategy after POPXO acquisition by MyGlamm.
• Increased the conversion by 23% by introducing shoppable content & Virtual Try on for makeup products.
• Acquired 1 million New Customer by introducing the Great Glamm Survey and acquired 100+ customer preference related data points within a span of 30 days without any marketing spend.

May 2019 – Dec 2019 · 7 mos · Dubai, United Arab Emirates

• Defined Product Roadmap to build consumer centric ecosystem by improving product discovery, Conversion funnel, Communication channels and growth in other markets.
• Increased the CTR by 30% by implementing ML based algorithm to rank products on listing page.
• Launched The Luxury Closet V2.0; on Desktop and MWeb using PWA framework and APP boosting conversion by 34% within 60 days of launch.
• Achieved $2 Mn NMV during the Black Friday Sale by building a gamification model during sale period.

Aug 2018 – May 2019 · 9 mos · Mumbai, Maharashtra, India

Sep 2015 – Aug 2018 · 2 yrs 11 mos · Mumbai Metropolitan Region

• Mobile App (Android & iOS) :
• Single-handedly managing & mentoring a product team of tech managers, mobile developers, QA/QC testers & UI/UX designers.
• Successfully integrated development, marketing & analytics tools like Adobe Omniture, GA, Gigya, Appsflyer, Fabric, Firebase.
• Strategized, led initiatives & improved app store rating from 3.4 to 4+ in 3 months.
• Owned customer issues reported on app store & social media and ensured resolution within predefined SLAs
• Conduct usability workshops get customer feedback & incorporate customer driven insights in product roadmap along with building a strong A/B testing culture
• Devised sales strategy with business focusing on conversions and reached GMV contribution from 48% to 65% from APP itself.
• Improved Crash Free sessions from 92 % to 99.87 % in last 3 months on App
• Seller Platform & Integrations:
• Build Seller Platform which enables seller to register, onboard fulfillment centers, create and manage products, Update Price & Inventory and Order Processing end to end. Also build middleware which has API libraries which are used to directly integrate with Seller ERPs in case of large retailers.
• Identifying different integration approaches (REST, JSON, SOAP & SFTP) & align them wrt to sellers technology capability.
• Build Integration M/W which currently manages direct end to end integration of 1200 + stores of different Retail Brands with TataCLiQ.
• The M/W helped to bring down integration efforts from 7 days to 1 day.
• Omnichannel Feature
• Conceptualized and rolled out Omnichannel features like Click & Collect, Return to Stores, Ship from Stores, Geo Fencing, Order In Store, Pre-booking and reservation model and POS integrations
• Click & Collect and Ship from Store feature boost the revenue by 26 %. Also Return to Store and Ship from store feature reduced the logistic cost by nearly 12 %.
• Order In Store & Geo Fencing helped for improved walk-ins to store with nearly 14 % customers are driven from Online to Brick n Mortar stores.

May 2013 – Aug 2015 · 2 yrs 3 mos · Mumbai Area, India

• Working for E Commerce Department of Infiniti Retail Pvt Limited
• Primary Responsibilities are as follows:-
• Hyrbis Platform implementation for www.cromaretail.com along with mobility solution.
• Roadmap Planning: Ensuring consistent execution of product lifecycle processes from concept to launch. Value-based prioritization of product development initiatives to ensure maximum ROI, and market-driven alignment. Delivering world-class innovation in features, usability and product performance in consistent cadence of releases. Managing a cross-functional process for prioritizing, delivering and launching major product releases.
• Analysis of data and trends to develop and deploy new improvements and functionalities.
• Creating analytical reports for various segments based on the business needs.
• Develop comprehensive product plans, which incorporates market requirements, defines the competitive arena, and establishes the objectives, strategies, and actions required to achieve business goals. Produce high quality BRDs and effectively prioritize and manage the scope of each product launch to deliver key capabilities on time and on budget.
• End-to-End SAP CRM lead for Ecommerce.
• Design and implementation of Omni channel strategy for Croma.
• Process lead and Setting up Omni Channel initiatives like click and collect (Store Pick Up), Fulfilment from Store (Express Shipping), Gift Card module, Return at stores, Online complaint and feedback module for ECOM, Stores and IB etc.

May 2012 – Jul 2012 · 2 mos · Mumbai Metropolitan Region

• i) Study of Distribution and processing centre.
• ii) Designing Value Stream Map for entire process.
• iii) Gap analysis and streamline the existing activities and providing recommendations related to the distribution centre activities.
• iv) Acquaintance to SAP –SCM module and procurement process of Reliance Fresh.

Nov 2010 – Mar 2011 · 4 mos · Mumbai Metropolitan Region

• Marketing strategy and Implementation of Online & Mobile Value Added services
• Contributed for generating leads for Dot com using Web 2.0 methodologies to & mobile marketing
• Formulated innovative marketing techniques using Business Intelligence, increasing sales by 30 %
• Developed a product strategy for cetking involving overall business and market analysis
• Conceptualized and implemented marketing strategy, marketing mix design (B2C Marketing)
• Market Research for various properties on the web (blogs, portals, newsletters) to target Web prospects
• Inputs for Designing portal by Mapping of 7 C's framework & Profit Maximization from Google Analytics