Ishwarya Srinivas

CEO

Chennai, Tamil Nadu, India13 yrs 10 mos experience

Key Highlights

Expert in building B2B SaaS and B2C marketplace products.
Proven track record in product-led growth and team leadership.
Passionate about consumerization of B2B and PLG strategies.

Stackforce AI infers this person is a SaaS and Fintech product leader with a strong focus on B2B and B2C solutions.

Contact

Skills

Other Skills

Product LeadershipProduct ManagementRequirements AnalysisBusiness IntelligenceConsumer InternetBusiness StrategyData WarehousingTeam ManagementProject ManagementStrategyBusiness AnalysisManagement

About

Love building tech products in B2B SaaS/B2C marketplaces! Passionate about Problem discovery, Multi-product scaling, consumerisation of B2B and PLG

Experience

Wati

Head of Product

Jan 2026 – Present · 3 mos · Chennai, Tamil Nadu, India · Hybrid

Head of Wati Core Product & Channels

Freshworks

2 roles

Director of Product Management

Promoted

Jan 2024 – Jan 2026 · 2 yrs · Chennai, Tamil Nadu, India · On-site

Led product management for the flagship products Freshdesk and Freshdesk Omni, driving strategic initiatives and team leadership.

Group Product Manager

Nov 2017 – May 2021 · 3 yrs 6 mos · On-site

Launched and scaled Freshworks cloud telephony offering - Freshcaller. Led PLG initiatives for Customer Experience suite.

Multiple startups

Head of Product, Multiple Startups (Moxie & Growfin.ai)

May 2021 – Jan 2024 · 2 yrs 8 mos

Led product strategy and development across two high-growth startups:
🏃‍♀️ MOXIE (May 2021 - Apr 2022):
Built the most trusted fitness platform/marketplace for solo fitness entrepreneurs during the covid-19 pandemic. Growth experiments | A/B testing | Referral campaigns | WOM marketing | Pricing pivots
💰 GROWFIN.AI (Apr 2022 - Jan 2024):
Built the world's first integrated Finance CRM to help B2B businesses streamline their Account Receivables. Collections CRM | AI first Cash Application | Customer portal
Key achievements: Product-led growth, cross-functional team leadership, market-fit optimization, and revenue acceleration across diverse startup environments.

Sulekha.com

Senior Product Manager

Jun 2015 – Oct 2017 · 2 yrs 4 mos · Chennai Area, India

20000+ unique customers trust us with their home/personal service need each day. I work to constantly enhance and redefine our customer's product journey to help them find the right service expert and ensure they are happy with the job done!
Focus areas:
User delight and retention | Service Partner platform engagement | Category research & definition

Deloitte

Consultant

May 2014 – Jun 2015 · 1 yr 1 mo · Kuala Lumpur, Malaysia

Technology consulting : Goods & Services Tax (GST) adoption strategy and implementation
Domain: Telecom

Flipkart.com

Product Management Intern

Aug 2013 – Oct 2013 · 2 mos · Bengaluru Area, India

Seller Performance Improvement for third-party sellers on Flipkart Marketplace

Cognizant technology solutions

Programmer Analyst

Mar 2010 – Mar 2012 · 2 yrs · Chennai, Tamil Nadu

Data Warehousing and Business Intelligence
Technology - Crystal Reports,DB2
Domain - Capital Markets
Analyzed enterprise level data in the Customer Information Management team for a financial services client in the DW/BI unit based in the US.