Reena Gore

Co-Founder

Nairobi, Nairobi County, Kenya18 yrs experience

Key Highlights

  • Founder of LYNKRZ, driving business growth.
  • 20 years of CFO experience in diverse industries.
  • Expert in financial transformation and operational excellence.
Stackforce AI infers this person is a Finance and Operations expert with a focus on SME growth strategies.

Contact

Skills

Core Skills

Financial ManagementRisk ManagementOperational ExcellenceCost Optimization

Other Skills

CommunicationPerformance ImprovementTeam Leadership & DevelopmentStrategic Financial LeadershipEnterprise Resource Planning (ERP)Analytical SkillsOperations ManagementAsset ManagementPersonal DevelopmentGrowth StrategiesIdentifying IssuesCorporate FinanceIndustry Regulations & ComplianceCost-Benefit AnalysisOperational Efficiency

About

I help SMEs and aspiring CEOs see what's holding them back — and fix it. Not with more staff. Not with more money. Just with clarity, structure, and a proven process. In 3–4 months, we identify the profit leaks and growth obstacles you've been too busy to spot, using the FPO Method™ for organizations and the Focused Growth Accelerator™ for personal breakthroughs. Because here's the thing — I've been where you are. Mid-career, I hit a wall. I was working relentlessly, but nothing was moving. My health was crumbling. My finances were strained. I felt invisible in my own life. That's when I made a decision that changed everything — I invested in a Women in Leadership program. It wasn't a magic fix. But it shifted something fundamental. I realized my problem wasn't effort. It was mindset. I had to move from fixed to growth, heal the parts of me that were holding me back, and build skills I didn't even know I was missing. And as I changed, I started noticing a pattern — the organizations I worked with were stuck too. Some were growing on paper but bleeding profit. Others couldn't move at all. They were doing more, but getting nowhere. That's when I built the solution I wish had existed for me: the FPO Method™ for businesses that need to grow sustainably, and the Focused Growth Accelerator™ for professionals ready to rise with intention. Because whether you're leading a company or leading your own career — the path to success is the same. You need clarity. You need structure. And you need someone who's been there to guide you through. 🌐 www.reenagore.com 📅 Book a free consultation — let’s uncover your next level of growth, together.

Experience

Lynkrz

Founder

Jan 2026Present · 2 mos · Nairobi County, Kenya · Hybrid

Ashut plastics ltd

Head of Finance - CFO

Jul 2024Jan 2026 · 1 yr 6 mos · Kenya · On-site

  • Key Responsibilities:
  • Financial Management & Compliance: Streamline MIS reports and statutory filings, ensuring alignment with various tax acts.
  • Risk Management: Identify key financial and operational risks and implement mitigation strategies to safeguard company assets.
  • ERP Implementation: Lead a new ERP project to enhance financial reporting, inventory valuation, and MRP processes.
  • IT Department Restructuring: Oversee the restructuring of the IT department to improve system efficiency and security.
  • Automation & Digital Transformation: Initiate and oversee new automation projects to enhance operational efficiency and resource optimization.
  • Training & Development: Develop and implement a strategic plan for training junior talent, fostering their growth and learning within the company.
  • Strategic Leadership: Support decision-making with data-driven insights, ensuring financial stability and business growth.
  • Cross-functional Collaboration: Work closely with procurement, supply chain, and other departments to optimize processes and improve profitability.
CommunicationPerformance ImprovementTeam Leadership & DevelopmentStrategic Financial LeadershipEnterprise Resource Planning (ERP)Financial Management+1

Bidco africa

Value Stream Finance Head

Feb 2024Jun 2024 · 4 mos · Nairobi County, Kenya · On-site

  • Driving value stream profitability by aligning financial goals with Bidco Africa's strategic objectives. Overseeing budgeting, forecasting, and variance analysis to facilitate data-driven decision-making and optimize financial processes for enhanced efficiency and cost-effectiveness.
  • Developing strategies to improve operating margins and overall profitability through effective cost management, ensuring adherence to statutory compliance and internal policies to mitigate financial risks, and collaborating with cross-functional teams to provide financial insights and support strategic initiatives.
  • Establishing KPIs to monitor financial performance, driving continuous improvement, and leveraging financial systems to streamline operations and support digital transformation. Identifying opportunities for process improvements and operational enhancements to drive business excellence.

Abyssinia group of industries

Head of Finance

Mar 2022Oct 2023 · 1 yr 7 mos · Nairobi, Kenya

  • Highlights:
  • ► Operational Excellence: Transformed company operations with ISO 9001:2015 auditing, ensuring top-tier quality and efficiency.
  • ► Process Innovation: Developed advanced OCR tools and innovative add-ons, drastically enhancing warehouse and inventory efficiency.
  • ► Cost Optimization: Implemented rigorous internal audits, achieving 2% cost savings on total inventory and driving significant growth.
  • Key Result Areas:
  • Drove financial excellence across four Group companies, aligning strategies with corporate objectives. Directed oversight of Accounts Payable, Receivable, Tax, Treasury, Payroll, and Management Accounting functions ensuring operational efficiency and financial integrity.
  • Setting and surpassing monthly, quarterly, and annual financial goals for exponential growth, optimizing operational effectiveness, and diversifying revenue streams. Implementing robust financial controls, risk management frameworks, and unified group policies to enhance internal controls and mitigate risks.
  • Additionally, led enhancements in SAP and automation, streamline processes, and ensure accurate financial reporting. Orchestrated team development, providing mentorship and fostering a culture of excellence across a diverse accounting team.
Analytical SkillsOperations ManagementAsset ManagementCommunicationOperational ExcellenceCost Optimization

Ramco printing works ltd

Financial Controller

Feb 2016Jun 2021 · 5 yrs 4 mos · Nairobi

  • Highlights:
  • ► Optimized cash flow management by reducing debtor days from 98 to 68 through strategic realignment and customer analysis.
  • ► Enhanced operational efficiency by reducing inventory days from over 180 to 100 through proactive financial analysis and inventory management.
  • ► Ensured payroll compliance and accuracy, overseeing deductions and activities with meticulous attention to legal standards.
  • Key Result Areas:
  • Created a Centre of Excellence (COE) for finance and leading operations with proactive financial and operational insights. Developed corporate, capital, and asset management plans to enhance shareholder value and bottom-line performance.
  • Formulating annual budgets and quarterly forecasts with precision, optimizing working capital, and ensuring rigorous audit compliance. Fostered a culture of excellence across global finance teams, driving best practices and talent development to exceed expectations and achieve strategic goals.

Supra textiles ltd

Financial Controller

Aug 2011Oct 2015 · 4 yrs 2 mos · Nairobi Kenya

  • Highlights:
  • ► Led finance transformation, automating processes across finance and MIS to drive business performance and strengthen controls. Managed relationships with auditors and investors.
  • ► Enhanced financial efficiency by reengineering payment processing accounting, reducing billing time and errors while improving reporting accuracy and inter-departmental communication.
  • ► Streamlined month-end closing, implementing efficient checklists and automation for precise and consistent documentation and reporting
  • Key Result Areas:
  • Managed and optimized the accounting system for a thriving textile manufacturing business, achieving annual revenue of Ksh 700 million. Ensuring GAAP compliance, overseeing internal and external audits to establish robust controls. Directed financial analysis, budgeting, and regulatory reporting for long-term cost savings, profitability, and productivity gains. Additionally, forecasted financial positions and managing cash flow and capital effectively.

East african growers limited

Chief Accountant

Oct 2009Aug 2011 · 1 yr 10 mos

  • Spearheaded financial system implementations and standardizing procedures, optimizing monthly closing and enhancing product profitability analysis through segmental EBITDA. Managed company cash flow to ensure liquidity for obligations and investments, and leading cost reduction through process automation and control enhancements. Oversaw audit preparation, ensuring compliance and strategic recommendations. Developed advanced metrics and KPIs for transparent performance reporting aligned with service level agreements.

Tetra pak india limited, pune

Cost Analyst

Mar 2008Aug 2009 · 1 yr 5 mos · Pune Area, India

Wns global services sa

Management Accountant

Aug 2006Mar 2008 · 1 yr 7 mos

Education

Udemy

Certificate — Life coaching

Aug 2024Sep 2024

Maxwell leadership team

DISC TRAINER — Behaviour analysis

Oct 2023Oct 2023

Strathmore Business School (SBS)

Executive leadership programme — Organizational Leadership

May 2023May 2023

SAP

SAP FICO Certification — SAP FICO

Jan 2018Jan 2018

The Maharaja Sayajirao University of Baroda

Master's degree — Accounting and Finance

Jan 2000Jan 2002

The Institute of Chartered Accountants of India

CA — Accounting and Finance

Jan 1998Jan 2002

Maharaja Sayajirao University of Baroda, Vadodara

Bachelor's degree — Accounting

Jan 1995Jan 1998

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