Apr 2024 – Present · 1 yr 11 mos · London Area, United Kingdom · Hybrid

• • Leveraged strategic partnerships with tech and banking firms to secure seed funding and support team buildout and digital platform development for startup founders.

Jan 2024 – Aug 2025 · 1 yr 7 mos

• Incubated 50+ third-party services and tools (AI bidding, audience, and creative scale models) on Google's Ads and Cloud platforms, driving demand through co-marketing and referrals.
• Increased adtech market share by 1.5ppt for a portfolio of 70 tech partners through CMO-led joint business plans encompassing technical enablement, incentives, and reseller deal terms.
• Migrated 12 sales programs to a unified operating model and to Google's CRM, resulting in 54 FTEs saved annually and an 83% reduction in resolution time, with a 4.7 CSAT.
• Re-energized a mature sales team of 40+ across 15 markets through competitive insights, refreshed sales narratives, product training, and strategic account list prioritisation.

Oct 2022 – Jan 2024 · 1 yr 3 mos

• Drove $400M+ in incremental revenue at a 13x ROI by scaling and strategically reshaping the Digital Acceleration Program (DAP) for omnichannel Retail, Travel, and Lead Gen clients.
• Secured $50M+ budget and influenced Product, Marketing, and Cloud leadership, enabling development of new technical solutions, ML models, and maturity frameworks.
• Hired and coached 8 sales and customer success managers, driving the successful delivery of 72 complex Ads+Cloud engagements over three years.

Nov 2018 – Oct 2022 · 3 yrs 11 mos

• Increased average order value by 14% by partnering with 10 leading omnichannel retailers to test and launch the "Buy on Google" feature on Google.com.
• Drove a 68% increase in monthly ad spend by upselling mid-market retailers from Search to Shopping ads via a redesigned Retail website and a new Grow My Store recommendation tool.
• Drafted and advocated for policy positions to influence European regulators, mitigating revenue risk for the Retail ecosystem through proactive velocity plans.

Feb 2023 – Dec 2025 · 2 yrs 10 mos · London, England, United Kingdom · Remote

• Coached the CEO on succession and headcount planning, reducing organizational risk, and developed a business development strategy that diversified funding by 15%.
• Launched and co-chaired an Advisory Board of senior leaders across business, media, and law, raising $60k for the Safer To Be Me conference.

May 2016 – Sep 2018 · 2 yrs 4 mos · Hybrid

• Won $60M in new business by positioning change management support (role realignment, training, process change) for defense clients during critical financial systems migrations.
• Scaled and developed a high-performing team from 8 to 21 consultants, implementing structured onboarding, technical training, and coaching that resulted in 6 promotions.

Mar 2014 – May 2016 · 2 yrs 2 mos · Hybrid

• • Led a team of 6 to successfully migrate 30+ legacy systems to SAP and Oracle, overcoming complex data mapping, reconciliation, and confidentiality challenges.

Jul 2012 – Mar 2014 · 1 yr 8 mos · Hybrid

• • Developed technical training programme adopted by 70 IBM consultants, enabling rapid fielding of teams

Jul 2011 – Jun 2012 · 11 mos · Charlotte, North Carolina Area · On-site

• • Supervised financial due diligence projects on $15B of IPOs, acquisitions, and bankruptcies, navigating complex antitrust, union, and legal challenges.

Sep 2010 – Jul 2011 · 10 mos · Charlotte, North Carolina Area · On-site

• • Audited 8 retail, energy, industrial, and consumer brand clients, assessing and mitigating financial risks across key asset and liability areas.