Feb 2025 – Aug 2025 · 6 mos

• Supported the marketing activities of Sunlight, one of the biggest brands of Unilever.
• Generated over 280 million views across all platforms of social media by leading the other say content initiative.
• Managed the selection of Key Opinion Leaders (KOLs), developed comprehensive content briefs, and oversaw KOL activities to ensure high-quality content creation.
• Coordinated the successful live streaming of the Sunlight vs Whoosh PR stunt, achieving over 300,000 views and generating three times GMV compared to the homecare benchmark.
• Directed the development of key visual and promotional materials by briefing and collaborating with designers, ensuring all outputs reflected the brand’s identity.
• Strategically coordinated Sunlight’s affiliate competition, successfully generated over 10 million Rupiah GMV and 1,000+ user-generated content in TikTok.
• Developed content pillars for Sunlight’s Instagram, ensuring each post reflected the brand’s value.

Sep 2024 – Dec 2024 · 3 mos

• Responsible for data analytics and optimization for top-tier agencies on TikTok Shop.
• Developed data-driven strategies to enhance sales performance for top-tier agencies and creators within the TikTok Shop ecosystem.
• Managed data updates and analysis for mega campaigns, such as 12.12, Beli Lokal, and Pay Day Sale, to optimize performance and strategic decision-making.
• Crafted a comprehensive data summary to inform strategic budget allocation planning.
• Collaborated with top-tier agencies to resolve issues and enhance their TikTok Shop activities.
• Successfully organized and executed “Creator X MCN Matchmaking Event”, attracting over 100 creators and 20 agencies.
• Demonstrated strong cross-cultural communication skills through daily collaboration with global teams, particularly in China

Feb 2024 – Jun 2024 · 4 mos

• Managed a highly successful Earth Day campaign, resulting in a donation of over 350 kg of fashion waste from employees.
• Spearheaded the design of sustainability-themed campaigns that engaged over 50 employees.
• Responsible for the Eco Label Project, specifically by developing a keyword database of over 200 terms to identify and promote sustainable products, resulting in the curation of more than 100,000 items.
• Conducted in-depth market research on sustainability trends, including carbon markets and science-based targets that were presented to the Chief Operating Officer of Blibli.
• Researched sustainability efforts of over 50 companies in order to get sponsorship for the upcoming Langkah Membumi Festival 2024.

Feb 2023 – Jul 2023 · 5 mos · Daejeon, South Korea

• Bioneer is a South Korean company specializing in producing biomedical supplies worldwide. They are entering the Indonesian market through a joint venture with Indika Energy. As an intern, my responsibilities include :
• Conducting in-depth market research on relevant biomedical sectors in Indonesia, analyzing competitor landscape, and identifying potential distribution channels.
• Liaising with regulatory authorities to gather and compile critical data regarding licensing and registration requirements for Bioneer's products
• Providing accurate and culturally sensitive translations of legal and marketing documents to facilitate effective communication with Indonesian partners
• Verifying and updating email addresses of 85 dormant customer accounts, aiming to reactivate engagement and drive potential sales.