Kaylee Edmondson

Co-Founder

Nashville, Tennessee, United States10 yrs 9 mos experience

Most Likely To Switch

Key Highlights

Orchestrated $45M+ in pipeline in 18 months
Launched ABM programs with 3.5x lift in conversion
Operationalized attribution and content as revenue levers

Stackforce AI infers this person is a B2B SaaS marketing expert with a focus on demand generation and growth strategies.

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Skills

Core Skills

Gtm Strategy & Pipeline AccelerationAbm & Demand Generation

Other Skills

Account-Based MarketingPipeline AccelerationSaaS MarketingGo-to-Market StrategyAdvertisingMarketing StrategyDemand GenerationCustomer marketingMarketing OperationsField MarketingSocial MediaPublic SpeakingEvent PlanningMarketingCorporate Communications

About

Helping B2B SaaS companies build tomorrow's GTM engines. Former in-house marketing leader at Chili Piper, Campaign Monitor, and VP Marketing at Refine Labs. I deliver sustainable revenue growth for Series A to C companies via strategies and frameworks you won't find in a blog post. Wins: - Orchestrated $45M+ in pipeline in 18 months - Launched ABM programs with 3.5x lift in conversion - Operationalized attribution and content as revenue levers - Scaled new demand gen engines and rebuilt broken ones Are you scaling smarter? My specialties: • GTM Strategy & pipeline acceleration • ABM & demand generation • Paid & organic revenue alignment • Fractional/interim marketing leadership • Multi-channel campaign design • Full-funnel performance analysis I publish frameworks and templates weekly: demandloops.substack.com. DM to connect for GTM audits, fractional support, or advisory.

Experience

Thoropass

2 roles

Fractional VP of Marketing

Feb 2025 – Jul 2025 · 5 mos · Remote

Account-Based MarketingPipeline AccelerationSaaS MarketingGo-to-Market StrategyGTM Strategy & pipeline acceleration

Fractional Head of Growth

Jul 2023 – Mar 2025 · 1 yr 8 mos · Remote

Clay

Content Creator

Dec 2024 – Present · 1 yr 3 mos

Userevidence

Advisor

Nov 2023 – Present · 2 yrs 4 mos

UserEvidence automates social proof for GTM teams. Generate verified customer evidence, product stats, and ROI data in minutes. Game-changing B2B companies like Pendo, Workato, Gong, Jasper.ai, and Ramp rely on UserEvidence to boost buyer confidence, shorten sales cycles, and increase win rates.

Demandloops

Founder & Principal Consultant

Aug 2023 – Present · 2 yrs 7 mos · Remote

Founder of DemandLoops, a fractional demand gen and growth consultancy for B2B SaaS companies.
What started as a solo practice has evolved into an intentionally small team of senior practitioners who embed with clients to build and execute scalable growth programs. We specialize in fractional demand gen, lifecycle marketing, ABM, paid media, and marketing operations—bringing strategic thinking and hands-on execution to companies like Crisp, Hightouch, and Cycode.

Account-Based MarketingPipeline AccelerationSaaS MarketingGo-to-Market StrategyGTM Strategy & pipeline accelerationABM & demand generation

Refine labs

VP of Marketing

Nov 2022 – Oct 2023 · 11 mos · Remote · Remote

SaaS MarketingGo-to-Market StrategyGTM Strategy & pipeline acceleration

Chili piper

2 roles

Advisor

Mar 2022 – Aug 2023 · 1 yr 5 mos

Senior Director, Demand Generation

Apr 2020 – Feb 2022 · 1 yr 10 mos

Chili Piper is the most advanced routing and scheduling software for B2B revenue teams.
We solve interesting problems, live and breathe our core value of “help,” and have a ton of fun doing it while fully distributed around the world — powered by espresso and hot sauce.

Account-Based MarketingPipeline AccelerationABM & demand generation

Brightwheel

Interim Head of Demand Gen

Feb 2022 – Oct 2022 · 8 mos · Remote

Interimly

Demand Gen Consultant

Jul 2019 – Apr 2020 · 9 mos · Remote

In my time at Interimly I helped brands like Vanta, Anvyl, Honeycomb.io, Traackr, Mux, and Spoke.ai develop their demand gen and marketing operations foundations and programs for scale.

Campaign monitor

2 roles

Head of Demand Generation

Jan 2019 – Jul 2019 · 6 mos · Nashville, TN

CM Group is a family of global marketing technology brands founded in 2017 with the collection of three industry-leading email marketing platforms: Campaign Monitor, Delivra and Emma. Since then, our family of brands has grown with the addition of Liveclicker and Sailthru in 2018. As CM Group continues to grow, this suite of products is changing the marketing landscape and presenting new opportunities for businesses around the world.