Krithika Raj

Digital Marketing Specialist

Bengaluru, Karnataka, India11 yrs 8 mos experience
Highly Stable

Key Highlights

  • 11+ years of experience in brand and field marketing.
  • Proven track record in launching global GTM strategies.
  • Expert in driving integrated campaigns and CXO-level events.
Stackforce AI infers this person is a B2B marketing leader with expertise in technology brand management and integrated campaign strategies.

Contact

Skills

Core Skills

Brand & Digital MarketingGo To Market StrategyEvent MarketingBrand ManagementCampaign ManagementEvent ManagementDigital StrategyMarketing Communications

Other Skills

Campaign Management & Media PlanningAccount-Based Marketing (ABM) & Demand GenerationGlobal Stakeholder Management & Sales EnablementCustomer Experience ManagementMedia PlanningBranding & Content ManagementBrandingSocial Media MarketingDigital MarketingMarketing StrategyBusiness StrategyTelecommunicationsProject ManagementBusiness DevelopmentContent Marketing

About

Brand & Field marketing leader with 11+ years of experience building and growing technology brands across India, the US, and Europe. Skilled in brand strategy, product marketing, go-to-market planning, and demand generation. Currently leading Dell Technology 's commercial PC marketing —driving integrated campaigns, partner programs, and CXO-level events that have increased brand awareness scores, generated leads and strengthened market positioning. Proven track record in launching global GTM strategies, managing large format events and turning complex technology into compelling stories that deliver business impact. My skills includes: • Brand & Digital Marketing • Go to Market Strategy • Campaign Management & Media Planning • Account-Based Marketing (ABM) & Demand Generation • Global Stakeholder Management & Sales Enablement

Experience

11 yrs 8 mos
Total Experience
2 yrs 9 mos
Average Tenure
5 mos
Current Experience

Dell technologies

Senior Marketing Manager

Dec 2025Present · 5 mos · Bangalore Urban, Karnataka, India

  • Lead field and campaign marketing initiatives for Dell’s PC business, supporting enterprise segment in India.
  • Drive integrated go-to-market programs across commercial PCs, aligning brand narratives with demand and pipeline objectives.
  • Plan and execute field events and CXO engagements, translating Dell’s PC strategy into high-impact on-ground and digital experiences.
  • Support account-based marketing (ABM) initiatives for priority enterprise accounts, ensuring targeted messaging and close alignment with sales teams.
  • Collaborate with global and regional marketing teams to localize campaigns and assets for the India market.
  • Track campaign and event performance to optimize programs, improve engagement, and strengthen pipeline contribution.
Brand & Digital MarketingGo to Market StrategyCampaign Management & Media PlanningAccount-Based Marketing (ABM) & Demand GenerationGlobal Stakeholder Management & Sales Enablement

Lenovo

3 roles

Brand Manager Marketing

Apr 2024Dec 2025 · 1 yr 8 mos

  • Shaped Lenovo’s Think portfolio brand narrative, delivering integrated marketing strategies that increased aided brand awareness by 5 points and strengthened enterprise positioning.
  • Paid Media & Multi-Channel Campaigns – Managed media strategy across digital, offline, search, outdoor, and content partnerships, launching the Lenovo Aura Edition: AI PC campaign for maximum brand lift and impact.
  • Managed multi-crore budgets with a focus on brand impact, campaign effectiveness, and ROI, presenting performance insights and strategic recommendations to senior leadership.
  • High-Impact Events & CXO Engagement – Led flagship events like Lenovo Tech World, Gartner Symposium, and ET CIO Conclave, generating 200+ CIO connects, 50 MQLs, with a 4.8/5 CSAT score.
  • Uncovered insights on enterprise buyers, CXOs, and key opinion formers to inform campaigns, content, and communication strategies across digital and offline channels
  • Partnered with global/AP marketing, & PR, teams to adapt initiatives to cultural, and product shifts, ensuring measurable impact on brand perception
Brand ManagementCampaign ManagementMedia PlanningEvent Management

Product Marketing Manager

Aug 2022Apr 2024 · 1 yr 8 mos

  • Responsible for Think portfolio (laptops, workstation, desktop and accesories) campaigns
  • Additionally taking care of Channel Marketing initiatives to drive more business with T1, T2 and T3

Marketing Manager - SMB Marketing India

Dec 2021Aug 2022 · 8 mos

  • Responsible for creating strategic go to market & promotional plan for Think portforlio & services associated with it for small medium segments in India (ATL+BTL activities)
  • In charge of growing the Think brand & digital transformation service provider image among startups via strategic partnerships, events, thought leadership efforts & direct marketing
  • Sphearheaded the execution of regional digital marketing campaigns on Google and Social media channels to improve brand perception & cosideration
  • Unlocking consumer insights to drive up-sell and cross-sell strategies, and customer engagement strategies through email, direct marketing and SMS marketing campaigns
  • Working with multiple agencies to execute the marketing plan to increase the market share in SMB segment

Tata consultancy services

Marketing Manager - IoT & Digital Engineering

Jul 2018Dec 2021 · 3 yrs 5 mos · Greater Bengaluru Area

  • Responsible for generating soft leads for IoT Business units by leveraging the omnichannel marketing approach.
  • Digital Strategy- Go to market
  • Creating an overall digital strategy in terms of website, channels, messaging, engagement for the IoT business unit for brand building. Holistic marketing plan formation by closely working with corporate. Managing social media calendar & strategy. Supports solution launches.
  • Integrated Geo specific campaigns
  • Successfully executing targeted digital marketing campaigns for event promotions, go to market of key IoT solutions, thought leadership, Ideation challenges in various geography. Some solution launches managed are TCSIP2, DigiFleet. Working on the website transformation in terms of content, design & SEO. Instrumental in creating tailored campaign landing pages & microsites
  • Marketing Communications
  • Responsible for all internal & external communications going out on behalf of IoT business unit. An expert in content creation, curation & circulation. Also takes care of content calendar for the unit by working closely with third party vendors. Play an important role in Brand positioning through digital marketing communications & PR
  • Branding & Content management
  • Take care of asset branding. Creating positioning videos, brochures and other artifacts which will uplift TCS IoT band equity. Responsible for creating thought leadership content in various channels.
  • Event Management
  • Manage both international and national key industry events in terms of sponsorship, brand presence, thought leadership positioning. Some events managed are Powergen, LiveWorx, Mobile World Congress, Enginx, Tamil Nadu Global Investor Events, LinkedIn Your story, etc
  • Customer Experience Center Management
  • Project manager for various IoT labs presents across the world. It includes enhancing customer experience touchpoints by showcasing live solution demos. Prepares and articulate information in a clear and organized manner to a variety of audiences.

Ericsson

Transmission Planning Engineer

Dec 2013Apr 2017 · 3 yrs 4 mos · Bengaluru, Karnataka, India

  • Worked with diverse cross-functional teams spread across 200 + locations worldwide for Global Contact Centre Network Deployment Project and ensured High quality Network uptime throughout to meet Business Requirement. Ensured all IPCC Process (Incident, Problem, configuration and Change) are met by identifying the Root Cause Analysis for Network Alarm Surveillance and enhancing all LAN/WAN/MAN Devices operational effectiveness.
  • Engaged in all 3PP supplier Meetings (AT&T, Verizon, Telstra, BT, Telia-sonera, SingTel Network, Sprint, Tata Communication, Reliance, Bharti) and delivered project savings worth $5,000 through the migration of server components from legacy systems to the latest.
  • SME (Subject Matter Expert) for all the processes / activities under MBNL-UK throughout the end to end project life cycle staring from pre-activation to post cut-over of Co-Transmission Technology(2G/4G).
  • Took active part in all of the strategic brainstorming session with Ericsson UK Project Leads for exploring signing new contracts, creating value added services, continual service improvement opportunities for ongoing clients.
  • Was appointed SPOC( Single Point of Contact) for our Business Unit in India by UK counterparts for tracking project deliverable time to time, QoS (Quality of Services) & addressing client escalations if any.
  • Was featured in Ruby Spotlight Newsletter October 2016 for remarkable achievement in delivering the highest number of RFA (Ready for Activation) circuits in one quarter.
  • Among the top 1% employees to have been awarded SPOT Award & POWER Award and among the top 5% to have successfully clear ITIL Foundation Certification & complete Ericsson Professional Certification – a prestigious certification in IP Technology.
  • Youngest recipient of an appreciation mail from the Project Delivery Head of MBNL-UK for successfully installing a high priority network leased line to support an audience of 8,000 people for a Rugby match
Digital StrategyMarketing CommunicationsBranding & Content ManagementEvent Management

Quizworks

Marketing Specialist

May 2013Nov 2013 · 6 mos · Greater Bengaluru Area

  • Devised a Sales & Marketing strategy under the supervision of Sales Head to target ideal customers via email marketing, cold calling etc. from all the inbound leads generated in the website.
  • Responsible for analysis of business trends, markets, competitors and aid product manager and many clients to improve the business process and sales
  • Worked closely under Product Head to build an end-to-end user analytics dashboard for all client’s data and assisted him in Product Feature analysis as per the current market trend and took active role in client Product Demonstration.
  • Deployed the product for CERA India Ltd across 80+ locations that resulted in an increase in top-line growth by 15% QoQ, achieved a completion rate of 96% throughput, out of which 87% users say that the product helped in day-to-day sales
  • Constantly analyzed use case scenarios of 10000+ users and improved the product performance and assisted Sales team in preparing collaterals and Product value proposition decks.

Education

Great Lakes Institute of Management

PGPM

Jan 2017Jan 2018

IAE Bordeaux

Master of Business Administration - MBA

Jan 2017Jan 2018

College of Engineering Trivandrum

Bachelor of Technology (B.Tech.) — Electrical and Electronics Engineering

Jan 2009Jan 2013

Vivekodayam Boys' Higher Secondary School Thrissur Kerala

HSE — Bio-Maths

Jan 2006Jan 2008

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