Apr 2024 – Dec 2025 · 1 yr 8 mos

• Shaped Lenovo’s Think portfolio brand narrative, delivering integrated marketing strategies that increased aided brand awareness by 5 points and strengthened enterprise positioning.
• Paid Media & Multi-Channel Campaigns – Managed media strategy across digital, offline, search, outdoor, and content partnerships, launching the Lenovo Aura Edition: AI PC campaign for maximum brand lift and impact.
• Managed multi-crore budgets with a focus on brand impact, campaign effectiveness, and ROI, presenting performance insights and strategic recommendations to senior leadership.
• High-Impact Events & CXO Engagement – Led flagship events like Lenovo Tech World, Gartner Symposium, and ET CIO Conclave, generating 200+ CIO connects, 50 MQLs, with a 4.8/5 CSAT score.
• Uncovered insights on enterprise buyers, CXOs, and key opinion formers to inform campaigns, content, and communication strategies across digital and offline channels
• Partnered with global/AP marketing, & PR, teams to adapt initiatives to cultural, and product shifts, ensuring measurable impact on brand perception

Aug 2022 – Apr 2024 · 1 yr 8 mos

• Responsible for Think portfolio (laptops, workstation, desktop and accesories) campaigns
• Additionally taking care of Channel Marketing initiatives to drive more business with T1, T2 and T3

Dec 2021 – Aug 2022 · 8 mos

• Responsible for creating strategic go to market & promotional plan for Think portforlio & services associated with it for small medium segments in India (ATL+BTL activities)
• In charge of growing the Think brand & digital transformation service provider image among startups via strategic partnerships, events, thought leadership efforts & direct marketing
• Sphearheaded the execution of regional digital marketing campaigns on Google and Social media channels to improve brand perception & cosideration
• Unlocking consumer insights to drive up-sell and cross-sell strategies, and customer engagement strategies through email, direct marketing and SMS marketing campaigns
• Working with multiple agencies to execute the marketing plan to increase the market share in SMB segment

Jul 2018 – Dec 2021 · 3 yrs 5 mos · Greater Bengaluru Area

• Responsible for generating soft leads for IoT Business units by leveraging the omnichannel marketing approach.
• Digital Strategy- Go to market
• Creating an overall digital strategy in terms of website, channels, messaging, engagement for the IoT business unit for brand building. Holistic marketing plan formation by closely working with corporate. Managing social media calendar & strategy. Supports solution launches.
• Integrated Geo specific campaigns
• Successfully executing targeted digital marketing campaigns for event promotions, go to market of key IoT solutions, thought leadership, Ideation challenges in various geography. Some solution launches managed are TCSIP2, DigiFleet. Working on the website transformation in terms of content, design & SEO. Instrumental in creating tailored campaign landing pages & microsites
• Marketing Communications
• Responsible for all internal & external communications going out on behalf of IoT business unit. An expert in content creation, curation & circulation. Also takes care of content calendar for the unit by working closely with third party vendors. Play an important role in Brand positioning through digital marketing communications & PR
• Branding & Content management
• Take care of asset branding. Creating positioning videos, brochures and other artifacts which will uplift TCS IoT band equity. Responsible for creating thought leadership content in various channels.
• Event Management
• Manage both international and national key industry events in terms of sponsorship, brand presence, thought leadership positioning. Some events managed are Powergen, LiveWorx, Mobile World Congress, Enginx, Tamil Nadu Global Investor Events, LinkedIn Your story, etc
• Customer Experience Center Management
• Project manager for various IoT labs presents across the world. It includes enhancing customer experience touchpoints by showcasing live solution demos. Prepares and articulate information in a clear and organized manner to a variety of audiences.

Dec 2013 – Apr 2017 · 3 yrs 4 mos · Bengaluru, Karnataka, India

• Worked with diverse cross-functional teams spread across 200 + locations worldwide for Global Contact Centre Network Deployment Project and ensured High quality Network uptime throughout to meet Business Requirement. Ensured all IPCC Process (Incident, Problem, configuration and Change) are met by identifying the Root Cause Analysis for Network Alarm Surveillance and enhancing all LAN/WAN/MAN Devices operational effectiveness.
• Engaged in all 3PP supplier Meetings (AT&T, Verizon, Telstra, BT, Telia-sonera, SingTel Network, Sprint, Tata Communication, Reliance, Bharti) and delivered project savings worth $5,000 through the migration of server components from legacy systems to the latest.
• SME (Subject Matter Expert) for all the processes / activities under MBNL-UK throughout the end to end project life cycle staring from pre-activation to post cut-over of Co-Transmission Technology(2G/4G).
• Took active part in all of the strategic brainstorming session with Ericsson UK Project Leads for exploring signing new contracts, creating value added services, continual service improvement opportunities for ongoing clients.
• Was appointed SPOC( Single Point of Contact) for our Business Unit in India by UK counterparts for tracking project deliverable time to time, QoS (Quality of Services) & addressing client escalations if any.
• Was featured in Ruby Spotlight Newsletter October 2016 for remarkable achievement in delivering the highest number of RFA (Ready for Activation) circuits in one quarter.
• Among the top 1% employees to have been awarded SPOT Award & POWER Award and among the top 5% to have successfully clear ITIL Foundation Certification & complete Ericsson Professional Certification – a prestigious certification in IP Technology.
• Youngest recipient of an appreciation mail from the Project Delivery Head of MBNL-UK for successfully installing a high priority network leased line to support an audience of 8,000 people for a Rugby match

May 2013 – Nov 2013 · 6 mos · Greater Bengaluru Area

• Devised a Sales & Marketing strategy under the supervision of Sales Head to target ideal customers via email marketing, cold calling etc. from all the inbound leads generated in the website.
• Responsible for analysis of business trends, markets, competitors and aid product manager and many clients to improve the business process and sales
• Worked closely under Product Head to build an end-to-end user analytics dashboard for all client’s data and assisted him in Product Feature analysis as per the current market trend and took active role in client Product Demonstration.
• Deployed the product for CERA India Ltd across 80+ locations that resulted in an increase in top-line growth by 15% QoQ, achieved a completion rate of 96% throughput, out of which 87% users say that the product helped in day-to-day sales
• Constantly analyzed use case scenarios of 10000+ users and improved the product performance and assisted Sales team in preparing collaterals and Product value proposition decks.