Feb 2023 – Mar 2025 · 2 yrs 1 mo · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia · Remote

• The Reward Collection are the world's largest provider of Card-Linked and Open Banking offers, reaching over half a million consumers globally. We work with the world's top Loyalty Publishers and through that network, merchant brands can reach millions of customers.

Mar 2022 – Jan 2023 · 10 mos · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Oct 2021 – Mar 2022 · 5 mos · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Pulse is a web3 loyalty ecosystem that drives adoption of crypto / card linked payments with merchants & users. We work with merchants that offer cashback promotions for crypto, card, QR payments. Financial Institutions embed these offers to drive adoption of their platforms.
• Merchants fund these cashback offers for Pulse to distribute them across a network of Financial Institutions in a hyper local, hyper personalized manner.
• For reference, Visa has adopted our platform to issue merchant funded offers to Visa cardholders via issuers.

Dec 2020 – Oct 2021 · 10 mos · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Jan 2022 – Present · 4 yrs 2 mos

Jan 2021 – Present · 5 yrs 2 mos · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Nov 2020 – Present · 5 yrs 4 mos · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Jun 2020 – Present · 5 yrs 9 mos · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Sit on the board of Insider as Strategic Advisor
• Product Strategy | Go-To-Market Strategy | Insider Ambassador

May 2020 – Present · 5 yrs 10 mos · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Current trying times has challenged companies all across the globe to rewrite their forecasts, rethink their budgets, and shift their mode of operations almost overnight. Contactless marketing is the need of the hour as Covid-19 has taken the world by storm and QR codes are coming to the rescue.
• MysteryQR is rising to the occasion by building contactless marketing tools using QR, AR, and AI functionalities for the SMEs to prepare the campaigns, amplify on multiple channels, and engage with the customers.

Feb 2019 – Jun 2020 · 1 yr 4 mos

• Relaunch of Razer Pay v2 in 25 days after joining.
• Grabbed the title of official e-wallet for “Malaysia Tech Week” (an event organized by MDEC and BNM).
• Credited to get a sponsorship of Proton Iriz car from Proton within 2 weeks to promote “Malaysia Tech Week”.
• Launched a revolutionary functionality “Mystery QR” that resulted in the acquisition of 125K users within 1 week.
• Launched multiple product features to optimize marketing cost from 50% to 7% within 6 months of time.
• Piloted closures of key brands such as KFC, Ayamas, Watsons, KK Mart, Burger King, Agoda, and more.
• Curate proposals and ideas to drive more value for partners by driving sponsorship from Razer’s ecosystem.
• At present, playing an instrumental role for the Razer prepaid card launch in partnership with Visa.

Feb 2019 – Mar 2019 · 1 mo

• Marketing head for Razer Pay.

Jan 2018 – Present · 8 yrs 2 mos · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

May 2017 – Jan 2019 · 1 yr 8 mos · Kuala Lumpur, Malaysia

• Roles & Responsibilities:
• Was responsible for the overall P&L; achieved consistently MoM double-digit growth.
• Played a leadership role in launching FavePay in KL within 1 month after getting promoted to GM role.
• Built strategies for go-to-market plans such as Merchant Acquisition, Campaigns, Pricing Strategies, and more.
• Launched FavePay in 10+ markets within 6 months of time.
• Optimized marketing spends for FavePay from 25% to 1.5% and for Fave Deals from 15% to 5%.
• Built revenue-driving strategies & launched features such as Dynamic Cashback, Cross-Sell campaigns.
• Monitored ROI of all marketing channels and accordingly decide on future digital and offline campaigns.

Dec 2016 – May 2017 · 5 mos · Kuala Lumpur, Malaysia

• Mobile commerce company Fave Group (formerly KFit Group) bought over Groupon Malaysia in Dec 2016 and later in Feb 2017, it got rebranded as Fave.
• Roles & Responsibilities:
• Played a key role in devising a strategy to migrate Groupon's merchant & customer database & executed it immaculately.
• Brought in a data-driven approach to optimize the marketing budget spending and building future product features.
• Executed brand awareness and customer activation campaigns across all channels.
• Activated 50% of Top 100,000 Groupon customers through tactical CRM campsaigns.
• Improved customer retention from 1.3 times to 2.3 times in a month.

Jun 2015 – Dec 2016 · 1 yr 6 mos · Selangor, Malaysia

• Did budgeting and projections; identified gaps in the forecast; and created sales plans to fill these gaps.
• Improved supply quality; created opportunities by generating innovative ideas.
• Optimized merchandising channels to achieve monthly targets.
• Planned and executed thematic campaigns based on seasonality and events to generate traffic and gross profits.
• Scaled a data-driven approach in order to curate promo code structures for campaigns.
• Reported directly to GM. Managed a team of over 7 people.

Nov 2011 – Jun 2015 · 3 yrs 7 mos · New Delhi Area, India

• Launched in April 2011, Groupon (formerly Crazeal) features one daily deal on the best things to do, see, eat, and buy across India.
• Business Planning role within Groupon is all about deciding what all Groupon should sell, for how long, at what price, and revenue that a product should make on a daily, weekly and monthly basis.
• Managed team of merchandisers, planners, and supply chain.
• Worked in tandem with sales team & business heads to build out strategies that meet business goals.
• Sales analysis of the vertical performance as well as individual categories with the derivation of actions.
• Planned the budget, stock, and margin; identified products to be discontinued and did inventory projection.
• Improved gross margins by building channels to procure products from China directly.
• Responsible for doing revenue planning; built offline channels such as corporate sales to liquidate aging stock.

Jul 2009 – Oct 2011 · 2 yrs 3 mos · London, United Kingdom

• Executed research reports on artists and art investments.
• Built alliances with financial institutions and private collectors.
• Sourced artworks & negotiated from private collectors and auction houses.
• Played advisory role to HNI clients and managed their art portfolios.
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May 2009 – Jan 2010 · 8 mos · Colchester, United Kingdom

• Testing Pecking Order Theory

Oct 2008 – Feb 2009 · 4 mos · London, United Kingdom

• Worked on Stress Scenario Project