Krittika Marwaha

Founder

India22 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

22 years of leadership in advertising
Founder of a successful marketing agency
Trusted partner for industry giants

Stackforce AI infers this person is a MarTech expert with a strong focus on brand strategy and innovative advertising solutions.

Contact

Skills

Core Skills

Brand StrategyAdvertisingEntrepreneurshipMarketing StrategyCommunication StrategyBrand ArchitectureClient DevelopmentBrand EngagementClient Management

Other Skills

Brand BuildingInnovationIntegrated Marketing SolutionsTeam LeadershipAgile MarketingTechnology IntegrationDirect MarketingDigital CommunicationMarket PositioningClient RelationsBelow-the-line MarketingEvent ManagementLoyalty ProgramsCampaign ManagementMarket Analysis

About

With over 22 years of leadership experience, Krittika Marwaha has been at the forefront of driving business impact for global corporates and agencies in the advertising space. She honed her craft at top agencies like Ogilvy & Mather, Wunderman, and Solutions Digitas—rising swiftly through the ranks and mastering the art of brand storytelling. By 2012, she knew it was time to carve her own path, and Little Odd Marketers (LOM) was born. Entrepreneurship runs in her veins, and with LOM, she set out to create something different—an agile, intelligence-driven ‘cloud extension’ for corporate marketing teams. She built it brand by brand, carefully selecting clients and projects, integrating new-age technologies, and ensuring agility at the core and intelligence at the surface. Today, LOM is making its mark as one of the most formidable names in Delhi’s advertising landscape. Krittika’s success is fueled by an insatiable drive to ask, "What’s next? What’s better?"—a philosophy she sums up as: "Do epic sh*t, or don’t do it at all." Her clients certainly aren’t complaining. From Orange Worldwide, Yahoo!, Tripadvisor, InfoEdge, Audi, The Times of India Group, and American Express to Tata and Jindal, industry giants trust LOM as a strategic partner. Beyond business, Krittika is known for her warmth, dynamism, and deep commitment to relationships. She has made it a priority to not only strengthen long-standing partnerships but also forge bold new ones, continuously pushing LOM toward bigger challenges and greater horizons

Experience

L.o.m. worldwide

Founder & C.E.O.

Sep 2010 – Present · 15 yrs 6 mos · India · On-site

Building Brands | Driving Innovation | Shaping New Age Advertising
For over 12 years, I have been at the helm of an building an advertising powerhouse, driving transformative brand narratives and redefining how businesses connect with their audiences. From global giants like Amazon, Kindle, American Express, SBI, TripAdvisor, and Orange Services to emerging disruptors, I’ve led teams in crafting compelling, integrated marketing solutions that blend creativity with cutting-edge technology.
A keen enthusiast of new-age solutions, I thrive at the intersection of strategy, storytelling, and innovation - My focus has always been on building brands with depth, authenticity, and impact, ensuring they don’t just capture attention but leave a lasting imprint.
Beyond campaigns, I am passionate about cultivating high-performance teams, fostering creative excellence, and setting new benchmarks in the advertising industry. The future of brand communication is constantly evolving, and I’m here to shape it.

Brand BuildingInnovationIntegrated Marketing SolutionsTeam LeadershipBrand StrategyAdvertising

Wunderman india (rediffusion y & r group)

Executive Vice President

Sep 2006 – Oct 2009 · 3 yrs 1 mo

This experience gave me a deep understanding of communication from both a direct marketing and digital perspective while working with leading brands like Oberoi Hotels, Airtel, and top pharma companies. It honed my ability to craft market-driven positioning strategies, develop impactful go-to-market plans, and drive brand architecture, particularly in the healthcare vertical. I was responsible for shaping external and internal communications—spanning advertising, PR, events, and brand collateral—while ensuring strong client-agency relationships. A key takeaway was mastering the art of pitching new business and organically growing existing accounts, a foundation that set the stage for my next phase of leadership.

Direct MarketingDigital CommunicationMarket PositioningClient RelationsCommunication StrategyBrand Architecture

Solutions integrated marketing services

Sr. Manager- Client development

Mar 2006 – Aug 2007 · 1 yr 5 mos

I played a key role in developing and executing below-the-line strategies across multiple clients, ensuring impactful brand engagement. From spearheading product launches to driving brand promotions and event management initiatives, I worked closely with external agencies to bring campaigns to life. Additionally, I was involved in managing database-driven loyalty programs, leveraging customer insights to enhance retention and brand affinity.

Below-the-line MarketingEvent ManagementLoyalty ProgramsClient DevelopmentBrand Engagement

Ogilvy & mather advertising

Account Group Supervisor

Jun 2001 – Oct 2004 · 3 yrs 4 mos

This is where it all started—where I fell in love with advertising. From crafting brand strategies to executing campaign launches, I was immersed in every detail, working closely with clients to shape their marketing roadmaps. Analyzing competition, studying past campaigns, and predicting market trends became second nature.
I collaborated with creative, media, and execution teams to bring ideas to life, ensuring every campaign had impact. Whether it was launching products, managing promotions, or executing market surveys, every project deepened my passion for the craft.
Working with brands like Perfetti, Daawat Basmati Rice, Asahi Glass, LG, Grasim Suiting, Crocin, and Eno, I learned the art and science of advertising. And somewhere along the way, I realized—I didn’t just choose advertising; it chose me.

Brand StrategyCampaign ManagementMarket AnalysisAdvertisingClient Management