Mar 2014 – Jul 2020 · 6 yrs 4 mos · Greater New York City Area

• Develop and manage strategic relationships with top app developers, primarily those with subscription business models, to help enhance ecosystem of Play Store apps across Android form factors (mobile, tablet, TV, Virtual Reality, wearables and Auto) and grow partners’ businesses on Android
• Primary scope of work includes:
• 1) Strategic Partnership Development and Management
• Advise and support leading entertainment and subscription-based partners (e.g. Netflix, HBO, Hulu, Disney, Tinder, etc.) monetize and grow their subscriber base
• Consult on subscription funnel performance (acquisition, conversion and retention metrics), product optimizations (onboarding, buy-flows) and product/feature integrations
• 2) Deal Negotiation (Billing, New Platforms and Ecosystems, Promotions)
• Negotiate and execute product and billing integrations between Google and top subscription services
• Oversee go-to-market strategies for all major SVOD services in the US and design/execute promotional agreements to support partners in achieving their key metrics
• Negotiate content partnership agreements for new Android ecosystems, primarily Android TV and VR
• 3) Thought Leadership
• Engage with Product to advise on subscription product roadmap, pitch features to partners, and measure impact on funnel performance
• Responsible for setting the strategy for the Media vertical on Google Play and managing global efforts to build vertical expertise internally and evangelize the platform to developers and OEMs externally

Jan 2013 – Feb 2014 · 1 yr 1 mo · San Francisco Bay Area

• Advised clients in the Middle East (2007-2010) and North America (2013-present) on various management and strategic issues (growth strategy, new business strategy, operations, etc.)
• Focused primarily on the technology, media and telecom space, with experience in industrial goods, financial services, social impact and public sector.

Jul 2012 – Jan 2013 · 6 mos · Lebanon

• Headed strategy and business development at Anghami, a tech startup offering music streaming on mobile for users in the Middle East and North Africa
• Designed and executed Anghami’s launch strategy, resulting in user base of 1M+ users in 4 months
• Closed 2 partnership deals with regional mobile operators, generating Anghami’s first sources of revenue
• Analyzed, negotiated and closed deal with largest regional media group, resulting in multi-million dollar promotional partnership of Anghami across group’s TV and radio properties
• Supported design and launch of key product features such as My Personal DJ, Anghami’s most popular feature
• Managed marketing and PR communication, resulting in 300+ press mentions pre- and post- launch
• Built valuation forecast model and investor pitches to support Anghami’s Series B funding round
• Supported recruiting of business and product hires

Sep 2011 – Jun 2012 · 9 mos · Greater Boston Area

• Founded PeekPak, a cost-effective channel at the intersection of sampling and consumer research, for small and medium-sized manufacturers to reach their target consumers
• Developed partnerships with 8 manufacturers for pilot launch in April 2012 reaching 500 end-users. Maintained relationships with over 25 potential customers in pipeline

Jun 2011 – Aug 2011 · 2 mos · San Francisco Bay Area

• Led 10-week project to identify opportunities for Google to resolve pain points faced by shoppers
• Analyzed shopping behavior for various products by organizing focus groups and coordinating team of 20+ stakeholders. Led weekly workshops, prioritized opportunities and secured buy-in from 3 business units.
• Developed actionable recommendations resulting in over $500M additional revenues

Sep 2010 – May 2012 · 1 yr 8 mos

Oct 2009 – Dec 2009 · 2 mos · London, United Kingdom

• Led Save the Children's entry strategy into Middle East.
• Evaluated philanthropic landscape, conducted needs analysis and established fundraising model.
• Secured buy-in from senior stakeholders in USA, Europe and Middle East

Aug 2009 – Oct 2009 · 2 mos · Vientiane, Laos

• Analyzed results and operational issues regarding ongoing and planned Millennium Development Goal initiatives in Laos

Sep 2007 – Jun 2010 · 2 yrs 9 mos · Dubai

• Advised clients in the Middle East (2007-2010) and North America (2013-present) on various management and strategic issues (growth strategy, new business strategy, operations, etc.)
• Focused primarily on the technology, media and telecom space, with experience in industrial goods, financial services, social impact and public sector.