Jan 2025 – Present · 1 yr 2 mos

• Etheo is an AI-powered visibility tracker built for the new era of search.
• As generative engines like ChatGPT, Perplexity, Claude, and Gemini reshape how people discover brands, traditional SEO alone isn’t enough.
• Etheo helps marketing and SEO teams:
• → Track where their content appears across AI-generated answers
• → Benchmark visibility against competitors in generative search
• → Decode which keywords, formats, and sources drive AI citations
• → Identify opportunities to increase brand mentions and share of voice
• We call it Generative Engine Optimization (GEO)- the next evolution of SEO.
• With Etheo, brands stay discoverable, relevant, and ahead in the age of AI search.

Jul 2024 – Present · 1 yr 8 mos · Dubai, United Arab Emirates · Remote

• Helping marketers and SEOs stay ahead of AI-driven search with my newsletter.
• Curate the 7 most important AI + SEO updates weekly, saving readers hours of noise.
• Analyze emerging trends in AI-powered search with actionable insights.
• Trusted by 6,000+ marketers, founders, and SEO professionals who want signal, not spam.

Jul 2024 – Present · 1 yr 8 mos · Canada · Remote

• The easiest way to grow with SEO. We help software companies get more qualified traffic, sales, and revenue through conversion-focused SEO and content marketing.

Jan 2023 – Apr 2025 · 2 yrs 3 mos

• Promoting a healthy balance between online and offline via awesome clothing 🤳🌴

Oct 2022 – Jul 2024 · 1 yr 9 mos · Greater London, England, United Kingdom

• We help software companies get more qualified traffic, sales and revenue through conversion-focused SEO and content marketing. Turn your blog into a 6 figure sales channel.
• 📈 Did Audit and Content Strategy for clients like Amex, TubeBuddy, Sourceful, Friendly Captcha, Wiza, Friday Pulse, and more.

Jan 2021 – Jan 2024 · 3 yrs · Remote

• Growing a Tech blog around remote work. Working on:
• 👉 On page and Technical SEO
• 👉 Competitive analysis
• 👉 Keyword Research
• 👉 Content Planning
• 👉 Content Writing
• 👉 Hiring and managing Writers
• 👉 Creating blog banners and social media images
• 👉 Social Media Management
• 👉 Wordpress setup

Jan 2021 – Jan 2023 · 2 yrs · Remote

• 📈 Traffic- 20,000 organic visits a month.
• Growing a sports blog in a competitive niche. Working on:
• 👉 On page and Technical SEO
• 👉 Competitive analysis
• 👉 Keyword Research
• 👉 Content Planning
• 👉 Content Writing
• 👉 Hiring and managing Writers
• 👉 Creating blog banners and social media images
• 👉 Social Media Management
• 👉 Wordpress setup

Apr 2018 – Jan 2021 · 2 yrs 9 mos · San Francisco Bay Area

• Responsible for growing Bit.ai's brand presence online with a team of content marketers, graphic designers, and writers. Started the blog from scratch and took the traffic from 0-300k monthly.
• My responsibilities included:
• Plan, recommend, prepare, implement, optimize and oversee digital marketing strategies to increase customer engagement and raise brand awareness.
• Developing strategies to drive online traffic.
• Setup social media channels and implement strategies for growth.
• Launched our help centre as a part of our content strategy
• Lead a team of writers and managed freelances to execute our content & SEO strategy
• Plan & execute the Content Marketing Strategy which includes: keyword & topic research, competitor analysis & create high-quality content which is focused on generating organic traffic for the website.
• Website's Content Copy
• Conceptualizing, developing and managing Email marketing campaigns.
• Seeking out new opportunities for online marketing campaigns.
• Improving the usability, design, content and conversion of the product website

Apr 2017 – Jan 2021 · 3 yrs 9 mos

• Responsible for growing Elink's brand presence online with a team of marketers, graphic designers, and writers. Took the blog from 0 to 100k monthly visitors, generating thousands of leads along the way.

May 2016 – Jun 2016 · 1 mo · Gurugram, Haryana, India

• I had the honour of working in the largest specialty media house in South Asia, CyberMedia, which is also amongst India’s top five magazine brands. I conducted a market research on the Digital Signage Market in Delhi region which involved meeting up and conducting a short survey with some of the major Digital Signage manufactures and distributors in India.
• Key Takeaways: Had my first taste of a corporate setting. It was exciting to be a part of something big and see how the content for such magazines is created/curated.

Jan 2016 – Jan 2020 · 4 yrs

• BEATMATCH is an audiovisual blog on Youtube (over 2500 subscribers) and Soundcloud that strives to promote creators and the created. My responsibilities include :
• Promote up-and-coming musicians
• Design the logo and look& feel of the YouYube channel
• Build long term relationships with artists and photographers from around the world
• Extensive research in talent hunting.
• Curating and marketing music on various Social Media accounts
• Key Takeaways:
• It takes time and patience to build an audience.
• If you never ask, the answer will always be NO. I reached out to 100s of artists and a surprising number of them were willing to work with a newbie like myself!

Jan 2016 – Jan 2017 · 1 yr

• My love for the internet, its impact on our culture and society, and the vast opportunities it has bestowed upon us inspired me to start a website in college- Smallleap.in. Small leap used to cover news about early-stage startups and exciting new technologies.
• My responsibilities were :
• Managing a team
• Content writing and curation
• Marketing the website on various Social Media platforms
• Managing Ad campaigns.
• Key Takeaways: This was my first taste at handling a team. Keeping everyone on the same page, keeping them motivated to research and write, and coming up with ideas to market was not as easy as they sounded before we bought the domain :)

Jan 2016 – Jan 2016 · 0 mo

• I was the social media head of our University's annual cultural fest, Abhivyanjana. My responsibilities included content creation, marketing various events of the fest on multiple social networking sites and coordinating efforts with the core team.

Dec 2015 – Dec 2015 · 0 mo · India

• My first experience in a government organization. Was as boring as it sounds. We were given tasks to update excel sheets and that's it.
• Key Takeaways: I realized I like creative work and decided that Govt organizations are not for me :)

Jan 2014 – Jan 2015 · 1 yr · India

• I loved music and loved the internet (and also the fact that my friends were always asking me for websites to download music from), hence the blog! I used to pen down a small write up about various songs and put a download link next to them
• Key Takeaway: The only person who visited that blog was me and my mom. I found out that having a blog and people knowing about your blog are 2 seperate things. It lead me to realize the power of marketing.