Smita Chatterjee

Digital Marketing Specialist

Bengaluru, Karnataka, India11 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Spearheaded content strategy improving engagement by 35%.
  • Led CMS migration reducing publishing time by 40%.
  • Experienced mentor training junior writers under tight deadlines.
Stackforce AI infers this person is a Content Strategy Leader specializing in SaaS and digital engagement.

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Skills

Core Skills

Content StrategyContent ManagementQuality Assurance

Other Skills

Content CurationContentContent Management Systems (CMS)Web Content CreationCreative Content CreationBranded ContentMobile ContentEnglishSocial MediaWritingCreative WritingLegal WritingGrant WritingProposal WritingResearch

About

I am a senior content strategist with 11+ years of experience spanning digital storytelling, content development, editing, and mentoring teams in large-scale organizations. Currently at Infosys, I specialize in transforming complex ideas into impactful narratives that drive engagement, learning, and business outcomes. My expertise combines content writing, editing, and knowledge management with advanced use of AI-powered tools to enhance efficiency, scalability, and personalization. I have led initiatives that strengthened brand voice, reduced support costs through smarter knowledge assets, and built digital campaigns aligned with organizational goals. I am also an experienced mentor and team guide, having trained junior writers and editors to deliver high-quality outputs under tight deadlines. With strong cross-cultural communication skills, I bring value as a bridge between business, technology, and audiences.

Experience

Infosys

Senior Content Lead at Infosys

May 2019Present · 6 yrs 10 mos · Bangalore Urban, Karnataka, India · Hybrid

  • Spearheaded content strategy for enterprise-level digital platforms, improving engagement by 35%
  • Led CMS migration project, reducing content publishing time by 40%
Content CurationContentContent StrategyContent Management

Tata consultancy services

Quality Assurance at TCS

Dec 2015Apr 2019 · 3 yrs 4 mos · Bangalore Urban, Karnataka, India · On-site

  • Conducted QA for web content and digital assets across multiple domains
  • Developed documentation standards that improved team efficiency by 20
Content Management Systems (CMS)Quality Assurance

Prime focus technologies

Media Associate

Jul 2014Dec 2015 · 1 yr 5 mos · Bangalore Urban, Karnataka, India · On-site

  • Managed metadata and content tagging for OTT platforms
  • Collaborated with editorial teams to ensure accuracy and consistency
Content Management Systems (CMS)Content Management

Education

Biju pattnaik university of technology

B.TECH — Electronics and communication engineering

Sep 2010Apr 2014

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