Aditya Aggarwal

Co-Founder

New Delhi, Delhi, India11 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Founder of multiple innovative beverage brands.
Expert in creative direction and brand strategy.
Strong background in consulting and risk management.

Stackforce AI infers this person is a Beverage Industry Entrepreneur with expertise in brand innovation and creative strategy.

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Skills

Core Skills

Creative DirectionBrand BuildingSupply Chain ManagementRisk ManagementResearchBusiness Model DevelopmentMarket Research

Other Skills

Brand Identity and Creative StrategyImmersive ExperiencesCraft Beer, Wine & SpiritsAlcoBev, Beverage & FMCG BrandsAlcoBev Sales & MarketingSpirit Formulation and DistillationDistillery Best PracticesProduct DevelopmentDigital Management PracticesRevenue Growth StrategiesData AnalysisProcess OptimizationPublic RelationsPolicy DevelopmentSocial Entrepreneurship

About

On a mission to make India the next hub for AlcoBev innovation 🍸✨ I’m a passionate beverage entrepreneur with a track record in creating new age brands and creative strategies. Currently building SAṂSĀRA Contemporary Indian Gin, SĪTÄRĀ Indian Craft Rum and SOBER - Zero Proof Gin. Apart from my contributions in the AlcoBev and Beverage industry, I’m the Creative Director at Spaceman & Company, an interdisciplinary think tank specialising in crafting modern brand identities, immersive experiences and creative direction. Prior to my entrepreneurial stint, I was a business economics & entrepreneurship student at UCLA and worked with PwC in California as a management consultant for entertainment and tech clients. Specialities: Creative Direction Brand Building Brand Identity and Creative Strategy Immersive Experiences Craft Beer, Wine & Spirits AlcoBev, Beverage & FMCG Brands AlcoBev Sales & Marketing Spirit Formulation and Distillation Distillery Best Practices

Experience

V9 beverages (sober zero proof spirits)

Co-Founder & Director

Aug 2020 – Present · 5 yrs 7 mos · New Delhi, Delhi, India · On-site

Sober may have been born from a feeling of being left out in the absence of enough non-alcoholic beverages for people who didn’t drink, except for a soda or a mocktail of course. But for us, it was also a rare opportunity to experiment, explore and navigate through the alternative beverage space.
So we wondered, what makes up an alternative drink that’s good to unwind? How could we make it accessible to all adults facing similar dilemmas. And how could we do all that while staying inside the circle of health and wellness? To sip on something fresh and herbal and feel the gush of a cool breeze flowing without ever having to experience any of the ill-effects of alcohol. We knew what we were looking for. But did we find it? Well let’s just say our little trip to the enchanted forest prompted us to collect the calmer moments of Sobriety in a bottle that says it all. To bring the first distilled non-alcoholic drink to India while incorporating teachings from our own ancient knowledge systems, distilling organically-grown herbs for their mood-enhancing effects and witnessing the process from start to finish was stupefying. The idea slowly took root and transcended into the deeper spiritual realm of finding inner peace, much like a meditating sea on a quiet day. We started Sober and came out of there in high spirits!

Spaceman spirits lab

Founder & Managing Director

Jul 2020 – Present · 5 yrs 8 mos · Goa, India

Spaceman Spirits Lab is a platform to foster innovation in craft spirits. Our community, composed of distillers, mixologists, brand experts, and forward thinkers break the status quo to create new-age spirits for an ever-evolving world.
Our flagship craft gin, SAṂSĀRA and craft rum SĪTÄRĀ are now on shelves in Goa, Maharashtra, Karnataka, Delhi, Pondicherry, Haryana, Rajasthan, Madhya Pradesh, Punjab, Assam, UAE and Canada. Coming soon to rest of the world!

Creative DirectionBrand BuildingBrand Identity and Creative StrategyImmersive ExperiencesCraft Beer, Wine & SpiritsAlcoBev, Beverage & FMCG Brands+3

Amorphos packaging

Board Member

Sep 2018 – Present · 7 yrs 6 mos · Delhi, India

Led a workforce of 55+ employees engaged in factory operations, production planning, reporting and logistics
Restructured supply chains, production planning, internal accounting, customer management and employee management by adopting digital first management practices and implementing data enhanced ERP and CRM systems
Grew the company’s revenue 3x within 2 years by expanding to an online distribution model
Introduced a biodegradable BOPP based lamination film and approved waste management policies to become India’s foremost environmentally friendly plastic film manufacturer by 2025

Supply Chain ManagementDigital Management PracticesRevenue Growth Strategies

Spaceman and company

Founder & Creative Director

Apr 2018 – Present · 7 yrs 11 mos · Greater Los Angeles Area

Ask a ten-year-old me what he wanted to be when he grew up and he would answer in a heartbeat - a Spaceman. I frequently stayed up until dawn watching every space show out there. I created 200+ pages of pretend designs for my own city in space. Everything was done by robots. At the time, The Jetsons was my favorite TV show so, naturally, my pretend city resonated Orbit City. I like to think I left the space business better than I found it.
The ten-year-old Spaceman is now a thirty-year-old me, with the same child-like passion for new age business and digital planning. I have spent the last six years honing my business acumen as a consultant with Pricewaterhouse Coopers and student at UCLA. The last few years have had me work with big imaginiers like IBM, Disney, Sony Pictures, Warner Brothers and Govt. of India to name a few.
I founded Spaceman and Company in an effort to capture the passion we all had as children. I truly belive that imagination is limitless and our professional life should reflect the deepest passions of our personality. Entreprenurship is my passion, and some of you who know me well, will surely know my genuine love for business. Through Spaceman and Company I strive to empower communities that foster futuristic living, creativity and digital innovation.
Outside the office you will find me enjoying a drink, exploring nature, playing golf, making abstract art or with friends laughing and enjoying the wonderful world in which we live.
Building a city in space remains on the "To-do" list.

Creative DirectionBrand Identity and Creative Strategy

Pwc

Risk Assurance - Experienced Associate

Sep 2016 – Aug 2018 · 1 yr 11 mos · Greater Los Angeles Area

- Focused to deliver smarter data, better technologies, and optimized processes required by entertainment & tech companies to enhance operations and mitigate risk

Risk ManagementData AnalysisProcess Optimization

Brahmax

Business and Strategy Development - Associate

Mar 2015 – Aug 2015 · 5 mos · Greater Los Angeles Area

Implemented new risk management & public relation policies for the fund and 2 of its portfolio companies by streamlining branding and media relations according to forecasted quantitative trends in finance and consumer expectations
Analyzed operational & competitor statistics to generate data driven content for 2 portfolio companies
Assisted the Partners in managing investor relations, executing investment & financial strategies and recruiting analysts

Risk ManagementPublic RelationsData Analysis

Grant thornton india llp

Business Consulting (Government Infrastructure) - Summer Analyst

Jun 2014 – Aug 2014 · 2 mos · New Delhi Area, India

Researched & analyzed best industrial practices in 28 Indian states through site visits & consolidating financial statements
Evaluated over 1000 pages of Governmental data, studied industry-wide cash flows, compiled existing corporate records and utilized field research to help develop and recommend new Industrial Policies for 3 North Indian states
Prepared quantitative models and proposal presentations for Indian Govt. on the basis of the team’s recommendation

ResearchData AnalysisPolicy Development

Technopak advisors

Textile and Apparel Consulting - Summer Analyst

Aug 2013 – Sep 2013 · 1 mo · New Delhi Area, India

Identified 4 countries for international retail expansion of a suiting fabric company and researched potential entry options
Arranged detailed audit reports covering over 120 parameters to enlist developments in cross channel retailing across India
Created presentations on the apparel industry in China by compiling 7 years of archived data & conducting interviews

Market ResearchData Analysis

Indiabulls

Market Research & Analysis - Summer Analyst

Jun 2013 – Aug 2013 · 2 mos · Gurgaon, India

Conducted extensive fundamental research & prepared reports on 7 companies for potential investment and stock advice
Projected a 12-18 month investment guideline for selected companies on basis of quarterly reports & Govt. policies

Foodconnect

Co-Innovator

Dec 2012 – Jul 2014 · 1 yr 7 mos · San Francisco Bay Area

Built a model for a Social Enterprise to help solve the problem of food insecurity in urban slums.
Developed a business model to combat food insecurity for 200,000,000 urban slum residents by linking food supply and nutrition to data collection and financial infrastructure via the means of mobile technology
Voted into the global top 10 for Hult’s online competition

Business Model DevelopmentSocial Entrepreneurship