Vyasateja Rao

Co-Founder

Bengaluru, Karnataka, India20 yrs 10 mos experience
Highly Stable

Key Highlights

  • Multi-award-winning product design leader
  • Expert in user-centric hardware innovation
  • Proven track record with Fortune-500 companies
Stackforce AI infers this person is a product design leader with extensive experience in consumer electronics and design consultancy.

Contact

Skills

Core Skills

Product ManagementProduct DevelopmentIndustrial DesignDesign LeadershipUser Experience Design (ued)Organizational LeadershipDesign Education

Other Skills

BrandingConcept GenerationConcept IdeationCreative DirectionCreative StrategyCreativity and InnovationDesign ManagementDesign StrategyDesign ThinkingDesign for manfuacturingEntrepreneurshipFounderGlobal Cross-Functional Team LeadershipGlobal SourcingHMI Design

About

I am a multi-award-winning product design leader with nearly two decades of international experience across the US, Europe, GCC, Asia, and other global markets. As the Co-Founder and Chief Design Officer at EDT, I spearhead the design and development of cutting edge products including next-generation consumer appliances, from concept through manufacturing. My obsession is about creating consumer first products blending design, engineering, and storytelling that delight users and drive business results. I have worked onsite with manufacturers in China and beyond, coordinating closely with engineering and sourcing teams to ensure a smooth transition from prototype to mass production. This end-to-end perspective (from sketch to scale) has helped me consistently bring innovative ideas to market. Earlier in my career, after a variety of experiences working at large brands and design studios, I built Analogy into one of India’s leading design consultancies. As Founder and Creative Director at Analogy, I led in delivering successful products and campaigns for global brands and high-growth startups. Our studio earned multiple industry honors, including multiple Red Dot Design Awards (2020) and was recognized among India’s best design studios. Over the last 10+ years, I’ve collaborated with Fortune-500 companies and innovators alike, designing for brands such as Amazon, Google, Panasonic, Marvel, Unilever (Pepsodent, Closeup), Maersk, Wildcraft, and many others. This breadth of experience has given me a unique global perspective on product design, from U.S. and European markets to emerging Asian markets. I pride myself on being professional and storytelling driven. I believe every product has a story, and I craft narratives that make products memorable and meaningful. As a result, many of the products I’ve worked on have not only solved real user problems but also captured imaginations (for example, I helped design the first wireless charging phone cases, which was featured at CES and in Fast Company). Today, as an entrepreneur and product leader, I thrive at the intersection of Design, Engineering, and Business strategy. I’m currently building a world-class product team at EDT, where we aim to revolutionize our category with user-centric hardware innovation. I am also an active mentor to other designers and founders (and an angel investor in promising hardware startups), passionate about sharing what I’ve learned. If you’re a founder, investor, or fellow innovator interested in creating the next breakthrough product, let’s connect.

Experience

Analogy

3 roles

Chief Advisor

Promoted

Apr 2025Present · 11 mos

  • As Ex Founder of Analogy, i am taking up a role as Chief Advisor with visibility on key metrics and business performance, revenue and marketing efforts to help Analogy grow to their original mandate to become one of the best design studios in the world.

Managing Partner

Oct 2022Oct 2024 · 2 yrs

  • As Managing Partner I lead strategic growth initiatives at Analogy. In my role my focus is to build a strong leadership team as we grow and expand into other markets globally. I help educate clients and internal teams on the benefits of design and how to add them into their current organisations and daily routines. I also work on perfecting our vision of humanising design through global collaboration/initiatives with partners and other industry leaders/mentors.
Organizational LeadershipDesign Management

Founder, Creative Director

Sep 2018Mar 2025 · 6 yrs 6 mos

  • Analogy is an award-winning design studio and as founder i grew it to serve clients across the US, Europe, and Asia. Led a team of designers, engineers to develop 100+ products and campaigns for major brands including Amazon, Marvel, Unilever, Panasonic, funded and non funded startups. Created Lead gen, marketing and branding campaigns to increase leads and conversions from 8% to 45%.
  • Lead expansion to Singapore, USA and EU markets diversifying revenue and creating a global brand outlook.
  • Lead creation of processes to streamline delivery operations, SEO Efforts, Directory listing and operational efficiency.
  • Lead bottom line profit margin growth from 12% to 38% profitability by effective measures to optimise for cost.
  • Created a hiring pipeline with slabs and incentives to bring in talent worldwide to create a diverse and global team.
  • A streamlined positioning effort to capture our efforts on taking up the worlds first was created.
  • Oversaw all aspects of product design from user research and concept development to 3D engineering, sourcing and manufacturing support delivering solutions in consumer electronics, home and kitchen appliances, Tech Accessories, Robotics and became known to take up riskier projects that are the worlds first.
  • Under my leadership, Analogy won India’s Best Industrial Design Studio awards for 5 years in a row and helped multiple clients take products from idea to mass production and market success. We also crossed the magic 7 figure number and won more than 21+ international awards in the process raising 65+ Million USD for our clients.
HMI DesignInteraction DesignUser Experience Design (UED)Design LeadershipDesign StrategyIndustrial Design

Edt

Co-Founder & Chief Design Officer

Apr 2025Present · 11 mos · Bengaluru, Karnataka, India · Hybrid

  • Leading Design and Product strategy building cutting-edge appliances in a rapidly growing category. Oversee end-to-end product development from concept and Industrial Design/User experience design to engineering, prototyping, and mass manufacturing.
  • Building, guiding and mentoring a multidisciplinary team (Innovation, Design, Engineering, Manufacturing and Logistics) to bring innovative hardware products to market. Currently driving product roadmap and Launch planning collaborating with growth and global suppliers and partners to scale production.
  • Designing a rapid design process focused on differentiation and speed with a focus on automating repeat and non innovation based tasks to get the team to focus on human ingenuity.
  • Focus on building IP through Design and Tech interventions, creating new products, Packaging and other innovations that are fresh, new and ground breaking.
  • Collaborate with cross-functional teams in Marketing and Branding to ensure seamless execution of design initiatives, resulting in enhanced user experience and product innovation.
  • Leading initiatives to create a strong NPD network of manufacturers for cutting edge product development and manufacturing operations.
Product ManagementProduct DevelopmentIndustrial designUser Experience Design (UED)Interaction DesignDesign for manfuacturing+8

National institute of design

Visiting Faculty

Jan 2023Jul 2023 · 6 mos · Greater Bengaluru Area · On-site

  • Taught a course that’s a combination of theory and studio classes for the 4th semester interaction design batch at the Bangalore campus. Focused on “ Tangible User Experiences “
Interaction DesignDesign Education

Artifact design

Creative Director, Founder

Dec 2015Sep 2018 · 2 yrs 9 mos

  • HK/India/USA
  • A multidisciplinary design and innovation studio, that caters to the strategic design and smart technology needs of a broad spectrum of industries transforming concepts into tangible Products, Brands, and Experiences. We work on a variety of cost effective and innovative models to support a range of services.
  • We are an unconventional mix of industrial designers, UI/UX designers, developers, brand strategists, graphic designers, and creative thinkers, we are a group of enthusiastic, inquisitive and driven individuals who have come together with a common objective of providing world class services in design, tech and development.

Poetic cases

Creative Director

Nov 2014Jul 2016 · 1 yr 8 mos · San Francisco, California, United States

Cellairis

SVP - Design and innovation

Apr 2013Oct 2014 · 1 yr 6 mos · Alpharetta, Georgia

  • Leading design and innovation by completely redefining design strategy, branding and retail.

Arivu design

Principal, Industrial Designer

Nov 2012Dec 2015 · 3 yrs 1 mo · HK/INDIA/USA

  • Arivu is a multi disciplinary studio with deep roots in product, branding, UX and collaboration design. It was started with a sole purpose of creating meaningful products, content driven experiences and helping people realize their ideas. With a rich and diverse experience designing/engineering/branding a variety of consumer products/experiences for over 12 years, we love working on Concept/Industrial/Product,Branding,UI/Web/app design and as well as Mechanical/Manufacturing projects. Our passion lies in working with brands and individuals to provide a comprehensive concept to manufacturing; end to end creative and engineering services.

Case-mate

2 roles

Senior Industrial Designer - New product development

Promoted

Dec 2010Oct 2012 · 1 yr 10 mos

  • Planning and executing projects with a greater emphasis on branding and design with products that have a compelling story; binding together marketing, engineering and manufacturing.
  • On a day to day basis i was involved in working on independent projects along with mentoring a team of junior designers, task assignments, project planning and scheduling. With a key focus on new product ventures and joint collaboration with external designers and firms from all over the world, i was involved in providing creative feedback and direction in the form of project briefs, inspiration boards, design feedback and portfolio management.
  • My responsibilities also included traveling overseas to work with vendors, developing good design awareness and workflow, at the same time ensuring speed to market by T1 approvals on the ground. Working together with Engineering and sourcing groups, i also co ordinate production and helped in maintaining design integrity when the product phase transitioned into manufacturing.

Industrial Designer - Hard goods - Accessories.

May 2009Dec 2010 · 1 yr 7 mos

  • Designing the next generation of product accessories for case-mate using industrial design, user research and manufacturing with a goal to maintain speed and innovation, bridging Design and engineering, complete product development from sketch to manufacturing, managing changes and revisions on product lines, color studies, material specs, assembly instructions, quoting, verbal and visual communication in terms of mock ups with manufacturing, finding new manufacturers.
  • I.D case - First credit card cover
  • Featured on the oprah winfrey magazine, todays show and various tech websites.
  • Designed the first wireless charging system - "Hug".
  • Featured on today's show, fast company, CES
  • Pop case for verizone iphone 4 .

North carolina state university

2 roles

Adjunct professor/Teaching Assistant

Oct 2008Jan 2009 · 3 mos

  • Taught Visual communication and ideation. Focus on emphasizing thinking along with sketching. Taught basics like light, color, perspective, line quality, stability, warmup sketching exercises.
  • Presented step by step rendering instructions with traditional media like pencil, marker and pastel. Also taught how to sketch figurines, building on basic shapes and forms, combining basic shapes and shadows.

Research Assistant - Industrial Design

Aug 2007Oct 2008 · 1 yr 2 mos

  • Research assistant for Dr. Sharon Joines at the Research in Ergonomics and Design lab. Led research projects for various clients on critical projects.
  • Seating design and Evaluation of the next gen economy seating for BEA
  • Literature review for Toyota manufacturing.
  • Aging studies for The Ergonomic center of North Carolina.
  • Diverse projects like Ergonomic subject testing, literature reviews, ethnographic research, class assignments, subject observation, coding, data entry and also in charge of equipment maintenance and check in along with general lab duties.

General motors

PLL - Product Line Leader

Apr 2006Aug 2006 · 4 mos

  • Product line leader for all variants under the Chevrolet Corvette and the Cadillac CTS models.
  • Lead a team of 8 engineers with a key focus on efficiency and process improvement.
  • Responsible for Quality control and work assessments.
  • included monthly training and knowledge base session for team members.
  • Daily Interaction with the team at warren, michigan with various engineers and PLL's

Allegis group

Sr.Design Engineer

May 2005Apr 2006 · 11 mos

  • Design engineer responsible for working on General Motors Tech centre projects . MPD and Mpp work

Easi

Design Engineer

Nov 2003Apr 2005 · 1 yr 5 mos · Bangalore, India

  • Automobile component design and creation of process assembly documents.

Education

North Carolina State University

Masters — Industrial Design

Jan 2006Jan 2008

Visvesvaraya Technological University

Bachelors degree — Mechanical Engineering

Jan 1999Jan 2003

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