Vyasateja Rao — Co-Founder
I am a multi-award-winning product design leader with nearly two decades of international experience across the US, Europe, GCC, Asia, and other global markets. As the Co-Founder and Chief Design Officer at EDT, I spearhead the design and development of cutting edge products including next-generation consumer appliances, from concept through manufacturing. My obsession is about creating consumer first products blending design, engineering, and storytelling that delight users and drive business results. I have worked onsite with manufacturers in China and beyond, coordinating closely with engineering and sourcing teams to ensure a smooth transition from prototype to mass production. This end-to-end perspective (from sketch to scale) has helped me consistently bring innovative ideas to market. Earlier in my career, after a variety of experiences working at large brands and design studios, I built Analogy into one of India’s leading design consultancies. As Founder and Creative Director at Analogy, I led in delivering successful products and campaigns for global brands and high-growth startups. Our studio earned multiple industry honors, including multiple Red Dot Design Awards (2020) and was recognized among India’s best design studios. Over the last 10+ years, I’ve collaborated with Fortune-500 companies and innovators alike, designing for brands such as Amazon, Google, Panasonic, Marvel, Unilever (Pepsodent, Closeup), Maersk, Wildcraft, and many others. This breadth of experience has given me a unique global perspective on product design, from U.S. and European markets to emerging Asian markets. I pride myself on being professional and storytelling driven. I believe every product has a story, and I craft narratives that make products memorable and meaningful. As a result, many of the products I’ve worked on have not only solved real user problems but also captured imaginations (for example, I helped design the first wireless charging phone cases, which was featured at CES and in Fast Company). Today, as an entrepreneur and product leader, I thrive at the intersection of Design, Engineering, and Business strategy. I’m currently building a world-class product team at EDT, where we aim to revolutionize our category with user-centric hardware innovation. I am also an active mentor to other designers and founders (and an angel investor in promising hardware startups), passionate about sharing what I’ve learned. If you’re a founder, investor, or fellow innovator interested in creating the next breakthrough product, let’s connect.
Stackforce AI infers this person is a product design leader with extensive experience in consumer electronics and design consultancy.
Location: Bengaluru, Karnataka, India
Experience: 20 yrs 10 mos
Skills
- Product Management
- Product Development
- Industrial Design
- Design Leadership
- User Experience Design (ued)
- Organizational Leadership
- Design Education
Career Highlights
- Multi-award-winning product design leader
- Expert in user-centric hardware innovation
- Proven track record with Fortune-500 companies
Work Experience
Analogy
Chief Advisor (11 mos)
Managing Partner (2 yrs)
Founder, Creative Director (6 yrs 6 mos)
EDT
Co-Founder & Chief Design Officer (11 mos)
National Institute of Design
Visiting Faculty (6 mos)
Artifact Design
Creative Director, Founder (2 yrs 9 mos)
Poetic Cases
Creative Director (1 yr 8 mos)
Cellairis
SVP - Design and innovation (1 yr 6 mos)
Arivu design
Principal, Industrial Designer (3 yrs 1 mo)
Case-Mate
Senior Industrial Designer - New product development (1 yr 10 mos)
Industrial Designer - Hard goods - Accessories. (1 yr 7 mos)
North Carolina State University
Adjunct professor/Teaching Assistant (3 mos)
Research Assistant - Industrial Design (1 yr 2 mos)
General Motors
PLL - Product Line Leader (4 mos)
Allegis Group
Sr.Design Engineer (11 mos)
EASi
Design Engineer (1 yr 5 mos)
Education
Masters at North Carolina State University
Bachelors degree at Visvesvaraya Technological University