Jul 2022 – Jan 2025 · 2 yrs 6 mos · Plano, Texas, United States · Remote

• As Argano’s Digital Marketing Associate, I played a key role in shaping and executing the company’s social media and digital content strategy. I managed the day-to-day operations of our Sprout Social account, ensuring every post aligned with our brand voice and goals. I also partnered with leadership to establish our first official brand guidelines for consistent messaging across all platforms.
• One of my major accomplishments was streamlining over 50 fragmented social media pages into just 9 high-performing channels, significantly improving brand coherence and audience engagement. My team also launched an employee advocacy program that drove a 92% increase in engagement among 1,200+ employees, empowering them to become brand ambassadors.
• To further support internal alignment, I conducted LinkedIn optimization workshops to help employees elevate their personal brands and increase company visibility. I regularly created performance reports to track campaign success, guide future strategies, and communicate key metrics with stakeholders. Additionally, I directed live-stream events via StreamYard, expanding our digital reach and enhancing audience interaction through real-time content.

Jan 2022 – Apr 2022 · 3 mos · Ypsilanti, Michigan, United States · On-site

• As Social Media Director for the Student Advertising Association (a chapter of the American Advertising Federation) at Eastern Michigan University, I led the development and execution of a refreshed social media strategy to increase student engagement and event visibility. I spearheaded a rebranding of the organization’s digital presence, ensuring consistent branding and messaging across platforms.
• By curating relevant, engaging content and promoting on-campus events, I helped drive a 20% increase in meeting attendance and a 25% boost in audience interaction. I also collaborated with team members to secure industry guest speakers, leveraging professional connections to provide valuable insights to our members.
• This experience strengthened my leadership, creative strategy, and community-building skills while supporting students pursuing careers in advertising and marketing.

Jun 2021 – Aug 2021 · 2 mos · Bradenton, Florida, United States · Remote

• As a Marketing Intern at Game On Nation, I supported a wide range of strategic marketing initiatives designed to enhance brand awareness and engagement. I conducted a comprehensive social media audit and developed a detailed brand presence report to identify opportunities for growth and improved consistency across channels.
• In addition to performance insights, I contributed to the creation of digital assets—including email templates and social media graphics—that aligned with brand messaging. I also assisted in the development of sponsorship packages and press outreach strategies, playing an active role in efforts to expand visibility and strengthen brand positioning.
• This internship provided a solid foundation in digital marketing strategy and content creation, while allowing me to contribute meaningfully to the marketing goals of a purpose-driven organization.

Oct 2020 – Jul 2022 · 1 yr 9 mos · Canton, Michigan, United States · On-site

• Enhanced guest shopping experiences through exemplary customer service and effective communication.
• Positioned in short-staffed areas to increase the team's overall productivity by conducting various tasks in a fast-paced environment.
• Promoted to business owner for men's and women's departments due to outstanding performance, demonstrating adaptability.
• Trained new team members, showcasing leadership skills and fostering a collaborative work environment.
• Awarded multiple times by management for consistently executing outstanding performance and customer service.

Aug 2018 – May 2019 · 9 mos · Livonia, Michigan, United States · On-site

• Conducted campus tours ranging from 20-80 people to enhance student perspective and increase class size.
• Aided in setting up and taking down various events through 100 hours of volunteer work on and off-campus.