Apr 2025 – Present · 11 mos · Singapore · Hybrid

• As a fractional editorial consultant embedded within the B2B team at Allison Worldwide, I partner with their global client TikTok to shape thought leadership, brand storytelling, and strategic content development that supports the platform’s enterprise positioning.

Nov 2024 – Present · 1 yr 4 mos · Singapore · Hybrid

• A safe space for founders, creators and soloprenuers to be vulnerable about their personal struggles.
• Watch here: https://humanalgorithm.substack.com/podcast

Oct 2024 – Present · 1 yr 5 mos · Singapore · Remote

• Human Algorithm is a purpose-driven media platform at the intersection of business, media, technology, and culture, with a sharp focus on personal branding, the one-person business, and the future of the creator economy.
• Founded by Shawn Lim, Human Algorithm amplifies underrepresented voices and explores how storytelling, leadership, and communication can drive equity and impact in an increasingly digital world.
• Trusted by industry leaders, founders, and emerging creators, the platform delivers original reporting, sharp analysis, and actionable insights, helping people build trust, grow influence, and lead with authenticity.
• Through weekly articles, frameworks, and interviews with changemakers across tech, media, and social impact, Human Algorithm equips readers to navigate the noisy attention economy with clarity and purpose.

Jun 2008 – Present · 17 yrs 9 mos · Singapore · Remote

• A fractional media and editorial consultant with The Digital Voice, a specialist adtech B2B PR agency, providing comprehensive services, including press coverage, content creation, and thought leadership, tailored for the B2B adtech sector.
• To enhance brand visibility and messaging strategies, I provide fractional content creation services by creating engaging content across various formats, such as corporate blogs, case studies, whitepapers, and press releases. Clients include Advertising Week New York.

Jun 2005 – Present · 20 yrs 9 mos · Singapore · Remote

• Utilise over seven years of experience as the former tech and media editor at Campaign Asia and a journalist at The Drum, focusing on the interplay between brands and ad tech platforms in the APAC region to report on and analyse developments in business, media, advertising, and marketing. Clients include The Trade Desk (The Current).
• Moderate panel discussions and roundtables at industry events, leveraging extensive knowledge of technology and B2B advertising dynamics.
• Write and produce editorial and visual content for various socio-political websites and branded digital content for platforms such as The Online Citizen, Global Voices Online, and The CrossFit Games, demonstrating versatility across topics.

Oct 2024 – Mar 2025 · 5 mos · Singapore · Remote

• The Digital Voice is a B2B specialist adtech and martech agency. I help advise clients on their storytelling through angles, hooks, content pieces, comments, etc.
• Clients include:
• Jellyfish
• SeenThis
• Utiq
• Preciso
• Limelight
• Onetag

Jul 2024 – Oct 2024 · 3 mos · Singapore

• Still the leading voice on all things tech and media for Campaign, but with an additional focus on developing, scripting, and producing engaging video content that complements written articles, showcasing how technology influences the advertising and media landscape.
• I cover how brands work with ad tech platforms, digital platforms, media agencies and media publishers. My other focus areas include the future of work, mental health, and diversity and inclusion.
• I write a weekly blog called Tech On Me and lead our Tech MVP recognition programme. I also moderate roundtables, panel sessions and emcee industry events.
• Topics I cover include, but not limited to:
• [MEDIA]
• Commercial models
• Subscription strategies
• Connected TV/OTT
• Social Media
• Outdoor media
• Addressability/measurement
• Data & privacy
• [TECH]
• Adtech
• Martech
• Esports and gaming
• Commerce (e-commerce, retail media etc)
• Innovative tech (Web 3.0/ metaverse, AR and VR etc)
• Platforms (CRM, Customer experience etc)
• Have tips-offs or story ideas? I'm at shawn.lim@haymarket.asia

May 2022 – Sep 2024 · 2 yrs 4 mos · Singapore

• I was headhunted to become the leading voice on all things tech and media for Campaign, one of the most fast-paced and important beats. I cover how brands work with ad tech platforms, digital platforms, media agencies and media publishers. My other focus areas include the future of work, mental health, and diversity and inclusion.
• I was the first to report on the actual reason behind the Foodpanda CEO's departure because of a leak of confidential information and the toxic workplace culture in Circles.Life. Both stories were picked up by mainstream media widely.
• I also played a part in helping Campaign be the first publication to reveal the names of WPP China's executives who were arrested in 2023 and the reason behind their arrests.
• Topics I cover include, but not limited to:
• [MEDIA]
• Commercial models
• Subscription strategies
• Connected TV/OTT
• Social Media
• Outdoor media
• Addressability/measurement
• Data & privacy
• [TECH]
• Adtech
• Martech
• Esports and gaming
• Commerce (e-commerce, retail media etc)
• Innovative tech (Web 3.0/ metaverse, AR and VR etc)
• Platforms (CRM, Customer experience etc)
• I also moderate roundtables, panel sessions and emcee industry events, as well as being in charge of projects like Campaign’s 40 under 40 and Tech MVP recognition programme. I revived and led Tech Bites, our weekly round-up of news in the tech and media world.
• Have tips-offs or story ideas? I'm at shawn.lim@haymarket.asia

May 2022 – Jan 2024 · 1 yr 8 mos · Singapore

Mar 2023 – Jan 2025 · 1 yr 10 mos

• More than just a sponsorship drive for Pink Dot SG, Red Dot for Pink Dot has grown into a platform for Singapore companies and business leaders across all industries to network, share best practices and support inclusion and diversity in Singapore.
• As one of the Business Leaders for RD4PD, I canvass support from local businesses and organisations to support us in fighting LGBTQ+ discrimination in Singapore. Our sponsorship tiers start at $500 to accommodate small businesses and individuals.
• For more information, please visit reddotforpinkdot.sg. Together, we can make a difference.

Jan 2018 – Present · 8 yrs 2 mos · Singapore, Singapore

• Passion project with my wife where we photograph newborn babies, families, couples and corporate headshots.

Jul 2017 – May 2022 · 4 yrs 10 mos · Singapore

• As the only reporter in The Drum’s Asia Pacific office in the Singapore office, I have a regional role where I work closely with the APAC Editor / Publisher to cover all things digital, creative, advertising and media-related news and features in the APAC region for The Drum's website and print magazine.
• I am also entrusted with more senior responsibilities like editing and sending the APAC newsletter, newsletter strategy planning, monitor digital engagement rates and work with the APAC Editor / Publisher to increase unique user traffic.
• I have also pioneered and led an editorial project called 'Unsung Heroes', where I shined the spotlight on people in the industry who worked hard behind the scenes without recognition.
• On a daily basis, I network and build an extensive list of ad tech, digital platform, media agency and media publisher contacts throughout APAC.
• I also strengthen these relationships and make new ones by attending and report on industry events throughout the world like
• Alibaba 11.11 Singles Day events in China, the Adobe Summit in the United States, Ad Stars in South Korea,
• Philip Morris International's Iqos global launch in Japan.
• As we don’t work in silos, I ensure I maintain strong relationships with The Drum’s editorial teams and other departments around the world in Glasgow, London and New York.
• Aside from my editorial responsibilities, I also moderate roundtables, panel sessions for The Drum's events in Singapore, like Programmatic Punch, Agency Acceleration Day, Singapore Creative Cities, Digital Advertising Awards and Machines+Marketers.
• I have also moderated at industry events like Innovfest Unbound 2019.

Feb 2017 – Jul 2017 · 5 mos · Singapore

• Overseeing visual stills and moving content production for all our clients from pre-production to production and post-production.
• I was retrenched after six months as the company was facing financial difficulties.

May 2016 – Oct 2016 · 5 mos · Singapore

• Formed in the wake of the demise of VoxSports, I was Ortus Media’s first employee and I had to hit the ground running as we quickly took on VoxSports’ former clients like Football Association of Singapore, S.League, Singapore Hockey and ASEAN University Games 2016
• I set our editorial direction, wrote articles, shot photos, sourced for freelancers, managed our clients’ website, as well as trained our interns.
• I also actively looked out for new clients to spread our name and persuade them to take on our digital content services.

Oct 2016 – Dec 2016 · 2 mos · Singapore

• Based in Singapore, I work full-time as a multimedia photojournalist and video producer on the digital desk of Asian TV News channel Channel NewsAsia, owned by Mediacorp, producing compelling and original digital-first, multimedia content for its digital, social and mobile platforms in an integrated fast-paced newsroom environment.
• My work appears on Channel NewsAsia's social media platforms like Facebook (more than 1.5 million fans), Twitter (more than 656,000 followers) and Instagram (more than 68,100 followers).
• Mediacorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.
• My responsibilities also include:
• One-man digital newsgathering team in the field: Field reporting, still photography and video with both Canon and Nikon DSLRs, editing videos using Adobe Premiere Pro and Final Cut Pro, writing photojournalism stories
• Occasionally collaborate with my colleagues from broadcast and digital in the field
• Guardian for all camera, video and audio assets owned by the digital desk. Helps advice digital journalists and producers on proper ways to take care of equipments.
• Assisting in repackaging and managing of content from broadcast and digital news for Channel NewsAsia's website using Octopus and Aurora newsroom softwares, as well as CoreMedia Studio editorial content management system.

Sep 2014 – May 2016 · 1 yr 8 mos · Singapore

• My role as a Sub-Editor/Journalist/Photojournalist for the now-defunct VoxSports, was to be on the ground and leading a team to produce content like editorials, photos and videos for our clients. I am also the Picture Editor, where I lead the direction for our visual assets and give my input.
• The events I usually cover requires me to function not only as a Journalist or a Photojournalist but as a Producer as well, because I have to look for story angles, whether in words, pictures or on video.
• VoxSports was the Official Media Partner of The Football Association of Singapore, Pro-AM SBL, Singapore Floorball League and Singapore's only professional sports league, the Great Eastern Yeo's S.League.
• On top of my main job scope, I edit the VoxSports website, as well as our clients' websites daily; publishing news, features and multimedia, as well generate web and social media content for VoxSports and our clients.
• Even though 90% of my work are for my clients, I try to sniff out stories of lesser known sports and athletes that will inspire our general population.
• As Sunset+Vine were the production partners for Singtel for their coverage of the SEA Games 2015 and Eleven Sports for the 2018 FIFA World Cup Qualifiers / 2019 AFC Asian Cup Qualifiers, I got to work with and see the production and post-production aspects of Broadcast Television as well.
• I have used that experience to guide me in producing and hosting the newly-launched VoxSports Weekly Highlights Show, which has allowed me to learn how to use a green screen in our newly-build in-house studio.
• I have also had a taste in management and client servicing, where I am tasked to lead our day-to-day operations, as well as meeting potential and existing clients to discuss editorials and production contracts and directions.
• The entire Singapore office was retrenched after the company decided to pull out of Asia.

Jun 2014 – Sep 2014 · 3 mos · Singapore

• Community Manager for South East Asian Games (SEAG) 2015, organised by Sport Singapore.

Oct 2013 – Apr 2014 · 6 mos · Singapore

• Assisted with queries on application for elderly care facilities from Medical Social Workers, family members and the media.

Jun 2013 – Sep 2013 · 3 mos · Singapore

• Worked primarily in a social media role, doing community management for clients like Unilever and HPB.

Feb 2013 – Jun 2013 · 4 mos · Singapore

• Assisted in writing press releases, blog posts, community management, research, social media reporting and monthly reports for clients like:
• MINI Singapore
• StarHub
• Hennessey Singapore
• Clarke Quay
• Social Media Week 2013 (Singapore)
• ION Orchard
• G2000 Singapore
• Simple Skincare Singapore
• Norton
• Bugis +
• Funan DigitalLife Mall
• AsiaRooms
• The Star Vista
• ION Orchard
• JCube
• NTU College of Engineering