Michelle Barnum Smith

CEO

Salt Lake City, Utah, United States24 yrs 3 mos experience
AI Enabled

Key Highlights

  • Award-winning marketing strategist with 25+ years of expertise.
  • Launched 100+ brands and trained 1,000+ sellers worldwide.
  • Top Performing TikTok Shop Partner in social commerce.
Stackforce AI infers this person is a MarTech expert with a strong focus on social commerce and e-commerce strategies.

Contact

Skills

Core Skills

Social CommerceE-commerce ConsultingTiktok ShopMarketing StrategyProject ManagementProduct Management

Other Skills

CampaignsCustomer Relationship Management (CRM)MentoringCampaign ExecutionAccount ManagementTiktok MarketingTikTok Creator MarketplaceTiktok advertisingTiktokSocial Media MarketingSocial MediaOn-camera TalentCourse CreationFacebook MarketingMobile Marketing

About

Michelle Barnum Smith is an award-winning marketing strategist with 25+ years of expertise. A recognized Amazon and TikTok Shop expert, she’s launched 100+ brands and trained 1,000+ sellers worldwide. Featured in Forbes, Business Insider, and CNBC, Michelle is a Top Performing TikTok Shop Partner leading the charge in social commerce success.Why should YOU be selling on TikTok Shop? - 1.5B monthly user base spending an average of 95 minutes a day!​ - 71.2% of TikTok shop users have bought something after seeing it in their feed​ - 55% of TikTok users have made an impulse purchase on the platform​ Social Commerce is here to stay - learn how to get started today: https://www.social-sellers.com

Experience

Self-employed

TikTok Shop Strategist

Sep 2023Present · 2 yrs 6 mos · Remote

  • Empowering sellers to expand their brands to TikTok Shop. Quickly get up to speed on the world's hottest social commerce marketplace.
CampaignsSocial CommerceE-Commerce ConsultingCustomer Relationship Management (CRM)MentoringCampaign Execution+8

Your marketing therapy

Tiktok Shop Expert

Jul 2023Present · 2 yrs 8 mos · Remote

  • Helping Amazon FBA Sellers expand their businesses to Tiktok shop thru courses, consulting and services. Diversify your revenue and maximize your opportunities with Tiktok Shop today!
Tiktok ShopTiktok MarketingTiktok advertisingCampaignsSocial CommerceE-Commerce Consulting+8

Titan network

VP of Marketing

Jul 2022Mar 2024 · 1 yr 8 mos · Remote

  • As VP of Marketing for Amazon's External Marketing team, I develop and execute marketing strategy across channels and audiences. I oversee a team of professionals, manage budgets and provide regular performance reporting to leadership. My experience in developing innovative campaigns, managing teams, and building partnerships informs my work. I am comfortable with data analysis and use insights to determine the best marketing mix across our Amazon brands. I am a strong communicator and collaborator, with the ability to influence stakeholders at all levels. I am passionate about driving growth for our Amazon brands and delivering outstanding results for Titan.
Project ManagementFacebook MarketingMobile MarketingInstagram MarketingTiktok MarketingShopify+18

Easybot.com

Chief Executive Officer

Jan 2021Jul 2023 · 2 yrs 6 mos

  • Driving external traffic to your Amazon Listings just got EASIER!
  • Introducing Easybot - my new platform for making your chatbot external traffic campaigns easy to setup, customize and get results!
  • > Single template install for 100s of campaigns
  • > Campaign dashboard to track campaign performance
  • > Manual flows for easy customer support
  • > Automated rebates via Paypal
  • > Automated order verification for your rebates and product insert campaigns
  • > All the powerful ranking strategies in one place: Search Find Buy, Add to Cart, BOGOs
  • > Reviews for your listings on autopilot with product insert and Facebook remarketing campaigns
  • 🔥Start your $1 trial now --> www.easybot.com🔥
Team LeadershipProduct ManagementProject ManagementPublic SpeakingSocial Media MarketingCampaigns+7

Your marketing therapy

Facebook Messenger Bot Expert for Amazon and Ecommerce Sellers

Jul 2012May 2022 · 9 yrs 10 mos · Utah

  • I build and consult ecommerce and Amazon sellers how to leverage the power of Facebook Messenger bots to grow their businesses.
  • Learn about the power of using bots here (I'll message you!): https://bit.ly/2L2jMrs
CampaignsE-Commerce ConsultingCameras

Marketing2marriage

Dating Coach, Marketing Strategist, Course Creator, Author

May 2012Jan 2015 · 2 yrs 8 mos · Utah

  • I am a speaker, author, and dating coach for frustrated professional singles. I translate the business principles of marketing, sales and customer retention to the personal life.
  • Learn more and get started here:
  • http://www.marketing2marriage.com
  • As seen on Forbes, Business Insider, Examiner, Expert Beacon, KSL, PCTV, Channel 4
Cameras

Utah american marketing association

VP of Membership

Jan 2011Jul 2013 · 2 yrs 6 mos · Greater Salt Lake City Area

  • Identify collaborative relationships in corporations, associations, and chambers of commerce that are mutually beneficial to Utah AMA chapter members and partner constituencies.
  • Acquire funding for chapter events, programs, scholarships, and marketing efforts.
  • Work with Utah AMA board of directors on chapter events, community relations, funding goals, acquiring strategic relationships, etc.
  • Organize committee members to meet strategic goals for the Partnership committee of the chapter

Eli kirk

Director of Marketing and Business Development

Oct 2010Jul 2012 · 1 yr 9 mos

  • Help clients work through their marketing phobias, creative campaign issues, and childhood tendencies towards running from money.
  • Responsible for creating and implementing marketing programs for clients
  • Work with clients to develop marketing strategies, messaging, marketing campaigns, and execution of campaigns
  • Design and implement research projects
  • Manage multiple account relationships

Mozy

International & Partner Marketing Manager

Aug 2008Sep 2010 · 2 yrs 1 mo

  • Building and maintaining a Partner Community by creating an ongoing cycle of communication and supplying the right tools to enable Global Strategic Partners to drive greater revenue.
  • Project managed 2009 marketing launches with Global Strategic Partners: McAfee, China Telecom and Cox Cable.
  • Manage ongoing marketing relationships and programs with Global Strategic Partners including McAfee, China Telecom and Lenovo to assist Sales Managers in achieving 2010 revenue targets.
  • Coordinated 2009 EMEA expansion research study with marketing research firm for both qualitative and quantitative research. Attended focus groups in Germany, The Netherlands, and the UK with research drastically adjusting our expansion strategy.
  • Coordinate with in-country marketing managers with marketing support needs including localization, URL acquisitions, competitive reviews, and coordination with other marketing team members at corporate.

Solera networks

Partner Marketing Manager

Apr 2008Jun 2008 · 2 mos

  • Channel and strategic partner program development, including content creation
  • Develop Channel and Strategic partner go-to-market plans
  • Channel partner recruitment
  • Partner communications
  • Sales tools development and partner sales training
  • Event coordination

Independant marketing consultant

Marketing Consultant

Feb 2007Apr 2008 · 1 yr 2 mos · Greater Salt Lake City Area

  • Rebranding -- working with appropriate parties in defining and revising their current brand.
  • Marketing programs -- Analyzing and developing go to market plans including new product launches and expanding to international markets.
  • Lead generation -- Building and executing a lead generation program including the CRM and sales followup processes.
  • Website marketing -- Revising website layout, design, content, and pay per click programs.

Altiris

Public Sector Marketing Manager

Feb 2006Feb 2007 · 1 yr

  • Public Sector field marketing manager to the Federal Government, State and Local Government, and Education verticals. Developed marketing programs for lead generation activities including tradeshows, seminars, whitepaper marketing campaigns, executive/CIO events, educational trainings, webcasts and advertising campaigns.
  • Website content and collateral development.
  • Public Sector marketing expert for Altiris
  • Manage budget and Marketing Development Funds budget for partners.
  • Worked with Alliance partners such as Dell, HP, VMware, Intel and Cisco to execute joint Public Sector focused marketing activites.
  • Worked with business partners such as VARs, resellers, and distributors to plan and execute joint Federal marketing activites.
  • Worked with Systems Integrators such as Northrop Grumman and Unisys to development business relationships.

Novell

Partner & Developer Marketing Manager

Aug 2001Nov 2005 · 4 yrs 3 mos

  • Coordinated marketing activities on PartnerNet Program Team, communicating key partner messages to our target audience.
  • Managed marketing with strategic Novell partners including IBM, Intel, HP, and Dell.
  • Grew Novell's tradeshow presence at key industry events by 300% through the Partner Pavilions programs.
  • Increased partner marketing activities with Novell by 150% by cooordination of marketing materials for the event includes supporting websites, html email invites, demand generation mailers, bag inserts, flyers, and signage.
  • Created Global partner marketing programs used to train global teams to execute partner events in both Europe and China.
  • Coordinated events and marketing activities to communicate key developer messages to the developer audience.
  • Developed key messages around Novell products and solutions for the developer audience based on primary and secondary research.
  • Designed all flyers, signage, html emails and other promotional material, was also the graphic designer for Novell’s technical journal, “AppNotes.”

Parlant technology

Marketing Intern

May 2000Aug 2000 · 3 mos

  • Researched and determined situation analysis of market for new product.
  • Organized marketing plan for advertising and public relations campaign
  • Analyzed and determined what promotional events would be most beneficial
  • to attend.

Education

Brigham Young University

BA — Marketing Communications

Jun 1998Aug 2001

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