Femke van Schoonhoven

Design Manager

Victoria, British Columbia, Canada13 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Mentored nearly 500 designers 1:1.
Built a following of over 150,000 designers.
Presented designs to CEOs and product executives.

Stackforce AI infers this person is a design leader in the SaaS and education sectors.

Contact

Skills

Other Skills

Social Media MarketingMarketing CommunicationsBloggingWordPressFacebookDigital MarketingWeb DesignTutoringMontessoriTeam LeadershipEarly ChildhoodTeam ManagementGraphic DesignTwitterSocial Networking

About

Femke is a design lead at Gusto who started her career at tech giant Uber and Canadian fintech Wealthsimple. In addition, Femke has an online audience of over 150,000 designers where she teaches and mentors designers. Having mentored close to 500 designers 1:1 and taught more than 400 students in her Product Strategy for Designers course, Femke is no stranger to the role of product in the design process. Having presented designs to CEO's and product executives, Femke has built her career by excelling in what's commonly referred to as 'soft skills' – strategic influence, product thinking and business impact.

Experience

Gusto

3 roles

Design Manager, Gusto Embedded Payroll

Apr 2025 – Present · 11 mos

Design Manager, Members

Feb 2023 – Apr 2025 · 2 yrs 2 mos

Overseeing experiences for employees on the Gusto platform. Included owning our mobile design system, mobile app experience and money related experiences.

Design Manager, App Ecosystem

Oct 2022 – Feb 2023 · 4 mos

Wealthsimple

Senior Product Designer, Platform

Jul 2021 – Sep 2022 · 1 yr 2 mos · Toronto, Ontario, Canada

Worked on the Home Platform team and leading experiences around Pricing & Subscriptions, Unified Messaging and more product platform initiatives, including design systems.

Uber

3 roles

Product Designer II, Merchant, Uber Eats

Promoted

Aug 2019 – Jul 2021 · 1 yr 11 mos

Product designer on our Merchant Design team, worked on Ads and Customer Connection (Loyalty, Marketing, Stories).

Product Designer II, Money, Driver Team

Sep 2018 – Aug 2019 · 11 mos

Product Designer on Money – leading projects in the Uber Credit team.

Product Designer I, Money, Driver Team

Aug 2017 – Aug 2018 · 1 yr

Product Designer on the Money team, focusing on the Cash payment experience.

Femke.design

Founder & Design Educator

Mar 2015 – Present · 11 yrs · Canada

Teaching the next generation of product designers how to have more influence and impact in their role. My focus is on empowering designers with product skills to help them level up. Over 150,000 designers taught across YouTube, Newsletter, Instagram, Twitter and more.

Atomic.io

Design Advocate

Jan 2015 – Jul 2017 · 2 yrs 6 mos · Amsterdam Area, Netherlands

As a small start up, my role at Atomic ranges from design, marketing and communications. I take on a large design evangelist role at Atomic which includes running workshops, supporting the design community, talking to designers and finding out what makes them excited about Atomic.

Xero

2 roles

Partner Program Coordinator

Promoted

Oct 2014 – Jan 2015 · 3 mos

Managing the new Partner Program.

Administrative Support Officer

Oct 2013 – Jan 2015 · 1 yr 3 mos

Working in the Customer Experience Team at Xero I specialise in AU Payroll and work alongside the team in Melbourne to help our Australian customers get set up with Automatic Superannuation Payments in Payroll in Xero. I help train and lead new team members as well as coordinate team management and solutions. Along with this I also occasionally help out in the Bank Feeds team processing applications.

Femke

Freelance Digital Designer

Nov 2013 – Jan 2017 · 3 yrs 2 mos · Amsterdam Area, Netherlands

As a freelancer I've worked with clients in a range of industries including Technology, Education and Health. Projects have ranged from product design to marketing and booking websites. Whether it's redesigns or launches, majority of my digital projects also include responsive (mobile) design.

Kidsgomobile

Marketing and Design Intern

Apr 2013 – Apr 2014 · 1 yr

As the marketing and design intern at Kids Go Mobile, my role includes managing and strategising social media campaigns and designing the website and promotional materials.
Responsibilities and skills:
Contributing to discussions regarding business plan and road maps
Strategising and managing social media and email campaigns
Research on target market and potential customers
Website and logo design
Assisting in refining the missions, visions and goals of the business

Victoria university of wellington

2 roles

Information Systems Tutor

Feb 2012 – Nov 2012 · 9 mos

As an information systems tutor my role included being a facilitator for 160 students and guiding them through the course material and their work. This included running tutorials and marking worksheets, tests, essays and exams.