Dorotea Gawek

CEO

Gothenburg, Västra Götaland, Sweden18 yrs 3 mos experience

Highly Stable

Key Highlights

Expert in Employer Branding and Talent Attraction.
Proven track record in leading global marketing campaigns.
Skilled in developing integrated digital strategies.

Stackforce AI infers this person is a MarTech expert with a strong focus on Employer Branding and Digital Marketing.

Contact

Skills

Core Skills

Employer BrandingTalent AttractionTalent AcquisitionMarketing StrategyBusiness StrategyDigital MarketingBrand ManagementEvent ManagementProject ManagementWeb StrategyInteractive Marketing

Other Skills

OnboardingSourcingMarketingCommunicationDigital StrategiesHubSpotInbound MarketingBrand StrategyCampaign ManagementWeb DevelopmentPPCSEOBrand DevelopmentGlobal MarketingRelationsuppbyggnad

About

Are you ready to take on the challenge? Helping our clients grow while building a more sustainable, more inclusive future is a tough ask. 🌳🏳️‍🌈🌏 But when you join Capgemini, you join a thriving company and become part of a diverse global collective of free-thinkers, entrepreneurs and industry experts who are all driven to use technology to reimagine what’s possible. Together, we work to transform the world’s leading businesses while sharing knowledge and pushing ourselves to do better. It’s how we shape great careers and give innovation that human touch the world needs. Visit our career sites to learn more about us and available career possibilities: SWEDEN - https://www.capgemini.com/se-en/careers/job-search/ NORWAY - https://www.capgemini.com/no-no/careers/job-search/ FINLAND - https://www.capgemini.com/fi-en/careers/job-search/

Experience

Capgemini

Head of Employer Branding - Nordics

Nov 2021 – Present · 4 yrs 4 mos · Gothenburg, Västra Götaland County, Sweden · On-site

Leading Capgemini's Employer Branding, Talent Attraction, and Onboarding strategies across the Nordic region, I work to create a truly inspiring experience for candidates and employees alike. My focus is on positioning Capgemini as a dynamic, purpose-driven employer that attracts top talent, while ensuring every interaction - from recruitment campaigns to onboarding - is engaging, inclusive, and reflects our core values. I highlight our culture of innovation, collaboration, and growth, showing why Capgemini is a place where people can thrive and make an impact.

Employer BrandingTalent AttractionOnboarding

Enfo

2 roles

Head of Talent Acquisition & Employer Branding

Jan 2020 – Oct 2021 · 1 yr 9 mos · On-site

Led Enfo’s Talent team with a focus on attracting and sourcing top-tier talent across the Nordic region. Our efforts were centered on strengthening the employer brand, delivering an exceptional candidate experience, and building strong relationships with talent networks and academic institutions.
▫ Proactive sourcing and talent pipeline.
▫ Internal management of hiring processes.
▫ Sourcing and implementation of ATS; Team Tailor.

Talent AcquisitionEmployer BrandingSourcing

Marketing Manager

May 2016 – Jan 2020 · 3 yrs 8 mos · On-site

Oversaw Marketing and Communication for the Nordic region, both strategically and operationally, with a core focus on supporting and enhancing sales enablement. Led the development of integrated digital strategies - including web, social media, and marketing automation - while also managing traditional channels such as PR and event marketing.
Key Achievements:
▫ Rolled out a full Inbound Marketing Strategy, including the implementation of HubSpot.
▫ Led brand management efforts, including the development and launch of a new visual identity.
▫ Managed large-scale events with 600+ external participants.
▫ Served as a marketing partner to IBM, Microsoft, and MuleSoft.

MarketingCommunicationDigital StrategiesMarketing StrategyBusiness Strategy

Arctic paper

Project Manager, Interactive Marketing

Jun 2010 – May 2016 · 5 yrs 11 mos · Gothenburg, Västra Götaland County, Sweden · On-site

Member and leader of Arctic Paper’s global Marketing and Brand team, with responsibility for budget, strategy, and executive-level reporting to the Group CEO. Oversaw the company’s web framework spanning 16+ websites and provided strategic support to local markets. Acted as Brand Manager for Munken and G-Print.
Key Achievements:
▫ Led the development of award-winning global campaigns across print, digital, and PR in collaboration with leading advertising agencies.
▫ Defined and executed web strategy, leading the development and implementation of 16+ websites, as well as managing global campaign launches, social media, email marketing, and interactive communication.
▫ Developed financial communications, including the design and production of annual reports.

Project ManagementBrand StrategyWeb StrategyBrand Management

Sca - ett ledande globalt hygien- och skogsindustriföretag.

2 roles

Global Interactive Marketing Coordinator

Jan 2009 – May 2010 · 1 yr 4 mos · Gothenburg, Västra Götaland County, Sweden

Member of the global marketing team with the main purpose of building and strengthening the global B2B hygiene brand Tork.
Worked actively on developing a global web strategy and operational guidelines for the Tork brand within PPC, SEM / SEO, social media, e-metrics, etc.
Held the position of WIM (Web Information Manager) for the global website and responsible for the global WIM network consisting of about 30 websites/contact persons.
Worked actively with developing and implementing web campaigns. Participated in the development and launch of new websites with a global rollout to +30 markets.

Interactive MarketingWeb StrategyPPCSEO

Global Marketing and Brand Coordinator

Sep 2007 – Dec 2008 · 1 yr 3 mos · Gothenburg, Västra Götaland County, Sweden

Member of the global marketing team with the main purpose of building and strengthening the global B2B hygine brand Tork.
Project leader & Global brand representative in;
Global product launches
Global communication development
International fairs
PR strategies
Global photo shoots
Development of value-added services
Packaging design

Brand DevelopmentGlobal MarketingCommunicationBrand Management