Shraddha Rao

Digital Marketing Specialist

Bengaluru, Karnataka, India10 yrs 2 mos experience

Most Likely To Switch

Key Highlights

10 years of diverse copywriting experience.
Expert in managing creative campaigns for top brands.
Freelancer bridging agency and brand perspectives.

Stackforce AI infers this person is a versatile copywriter with expertise in advertising and brand communication.

Contact

Skills

Core Skills

Project ManagementCreative DevelopmentContent StrategyCopywritingAdvertising

Other Skills

Stakeholder ManagementNew LaunchesCustomer Lifecycle ManagementCreative WritingCreative DirectionInstagramCreative IdeationContent ServicesYouTube contentMarketingCaptionsSocial MediaIndependent ContributorTeamworkCampaigns

About

I come from the ancient time of non-AI writers. Yes, we exist. And we're trying to stay relevant. If you're looking to make your ads, accounts or any piece of copy sound like a human has written it. Look no further, I am an actual human. I'm a copywriter with 10 years of experience. I surivived 5 of those years on the agency side. And the other 5 on the brand side. After 10 years I know there's really no side. We're all working parts of one gigantic creative machine. As a freelancer, I'm looking to keep working with both 'sides' and keep putting truly creative work out there. So please do 'slide into my DMs' as the kids (younger millenials) say (used to say).

Experience

Freelance

Freelance Brand Consultant & Copywriter

Jul 2024 – Present · 1 yr 8 mos

I'm free
from appraisal season, townhalls, daily stand ups.
But the rest of it is pretty much the same.
Clients I've worked with: Inito, super.money, Instamart, PowerUp Money, MTV Splitsvilla

Niyo solutions inc.

Social Media Specialist

Feb 2024 – Jul 2024 · 5 mos

I honed my skills in navigating challenging environments and problem-solving.
Definitely, an experience that taught me much more than just the job description.

Blissclub

Group Head - Copy

Apr 2023 – Jan 2024 · 9 mos · On-site

Handling new launches
Leading creative efforts on customer lifecycle management

Creative DevelopmentProject ManagementStakeholder ManagementNew LaunchesCustomer Lifecycle ManagementCreative Writing+2

Slice

Copy Supervisor

Jan 2022 – Apr 2023 · 1 yr 3 mos

Led content efforts at a growing FinTech start up while the product was evolving.
Ideating and executing content for the Mumbai Indians x slice partnership during IPL season.

Creative DevelopmentContent StrategyCopywritingCreative IdeationContent ServicesYouTube content+3

Puma group

Sr. Copywriter

Feb 2021 – Dec 2021 · 10 mos

Big move to client side after being an agency kid for 5 years.
Sole copywriter for all verticals.

Creative DevelopmentCopywritingCreative IdeationIndependent ContributorCaptionsTeamwork

Digitas india

Copywriter

Oct 2018 – Feb 2021 · 2 yrs 4 mos · Bengaluru, Karnataka

Growth boom.
Perfect coming together of hard work and luck. In my first month of joining, I was lucky enough to execute one of the bigger campaigns for Appy Fizz.
And then pitch for PUMA. And then win it. And then work on that account till I joined them after two years.
All the long nights bore fruit.
Highlights barely do justice to the skills you pick up along the way or the relationships you build. But here you go:
Handling PUMA end-to-end: BAU & Campaigns.
On the team that brought you Propah Lady.
Launched Rider in India.
Worked on brands like Digibank and NIVEA.

Creative DevelopmentCopywritingCreative IdeationCaptions

22feet tribal worldwide

Content Writer

Mar 2018 – Aug 2018 · 5 mos · Mumbai Area, India

Less said, the better.

AdvertisingCreative DevelopmentCampaignsCaptionsSocial Media Communications

Chimp&z inc

Associate Copywriter

Jan 2017 – Feb 2018 · 1 yr 1 mo · Mumbai Area, India

Good clients, good teams.
Was a good chapter in accountability and running things apart from doing good creative work for brands.
Managed social media and campaigns for DHL.
Managed social media for TEDxGateway - India's largest TEDx event.
Managed social media and campaigns for RomedyNow.

CaptionsSocial Media Communications

Tonic worldwide

Junior Copywriter

Apr 2016 – Jan 2017 · 9 mos · Mumbai, Maharashtra, India

First real copywriting gig.
Learned everything about content calendars, working with designers, working with account managers, working with tough timelines.
Also, understood how to write and re-write emails and re-worked GDN banners countless times. It was never enough.
Luckily I knew enough about scripts and shoots.