Dec 2022 – Feb 2025 · 2 yrs 2 mos · Bandung, West Java, Indonesia · Hybrid

• Joined eFishery as Head of Product – Shrimp Value Chain, expanded scope to Head of Product – Operations, and later promoted to VP of Product – Commerce & Enterprise.
• Led the entire Product organization (excluding Financing & AIoT), overseeing end-to-end strategy, development, and execution across Transactions, Operations, Growth, Finance, and Fraud Prevention. Spearheaded digital transformation initiatives and adoption of internal tools for both employees and end-users (Buyers & Farmers). Partnered with almost every department to align product roadmaps with business goals, driving operational efficiency and delivering a unified customer experience.

Sep 2021 – Nov 2022 · 1 yr 2 mos · Jakarta, Indonesia · On-site

• Brought on board to lead the product vision and roadmap for Tokopedia’s fulfillment services. Oversaw Seller, Buyer, and Warehouse Partner experiences to deliver a seamless, worry-free journey for all users. Reported directly to the VP of Fulfillment & Logistics, driving initiatives in operational efficiency, cost optimization, and service innovation. Collaborated with multiple business units to rebrand and scale the service, ensuring stronger market positioning and adoption.

Oct 2019 – Sep 2021 · 1 yr 11 mos · Greater Jakarta Area, Indonesia · Hybrid

• Joined Lion Parcel to build the Product, Design, and Business Roadmap functions from the ground up. Led the company’s digital transformation by redesigning platforms, launching new customer and driver experiences, and implementing a design system for consistency. Built a high-performing product culture, recruited top talent, and worked closely with Engineering to deliver faster, more reliable logistics solutions. Reported digital performance directly to the CEO, making product a key driver of business decisions.

May 2018 – Oct 2019 · 1 yr 5 mos · Greater Jakarta Area, Indonesia · Hybrid

• Brought in to manage revenue-driving seller promotion tools within the Revenue Tribe. Led a cross-functional squad of Engineers, Data Analysts, and Designers, working closely with Marketing to optimize monetization and conversion. Reported directly to the CFO and COO, ensuring alignment between product strategy and company revenue goals.

Feb 2017 – Apr 2018 · 1 yr 2 mos · Greater Jakarta Area, Indonesia · Hybrid

• Managed product strategy and localization for WeChat, JOOX, and VOOV in Indonesia. Coordinated with regional teams in Hong Kong and Shenzhen to deliver market-specific features and growth initiatives. Balanced global strategy with local market needs, successfully launching new experiences and monetization capabilities for millions of Indonesian users.

Feb 2014 – Jan 2017 · 2 yrs 11 mos · Greater Jakarta Area, Indonesia

• Oversaw multiple verticals including detikTV, detikFinance, detikSport, and detikRamadan. Led cross-functional projects to grow engagement and revenue, from large-scale sports event microsites to branded digital campaigns. Worked closely with engineering, content, and sales to enhance user experience and develop new growth channels, directly contributing to detikcom’s market leadership in online news and entertainment.

Apr 2012 – Dec 2013 · 1 yr 8 mos · Greater Jakarta Area, Indonesia · On-site

• Worked as part of the retail operations team, delivering high-quality customer service and maintaining in-store visual merchandising standards. Assisted customers in product selection, managed point-of-sale transactions, and ensured smooth day-to-day store operations. Collaborated closely with the store team to create a welcoming shopping experience and support sales targets.