Kerstin Köder

CEO

Stuttgart, Baden-Württemberg, Germany31 yrs 4 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in B2B marketing and customer experience.
  • Leader in digital transformation initiatives.
  • Champion of trust-based leadership and inclusivity.
Stackforce AI infers this person is a B2B marketing leader with expertise in SaaS and digital transformation.

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Skills

Core Skills

B2b-marketingCustomer ExperienceLead Generation

Other Skills

Customer-Journey-MappingLead-GenerierungLead ManagementMarketingMarketingstrategieManagementProjektmanagementBusiness StrategyBusiness Development

About

👋 Welcome to my LinkedIn profile! I'm Kerstin, and I'm delighted to connect with fellow professionals driven by a shared passion for catalyzing positive change in our world. As the Regional Chief Marketing Officer of Middle and Eastern Europe at SAP, I lead a global and diverse team running campaigns in over 30 markets. Our mission? Guiding our prospects and customers on their transformative journey, from selecting the right software to overcome their business challenges to creating lasting value. My firm belief is that it's not about us; it's about our customers and their success is our North Star. 🧡 Here on my LinkedIn page, you can find a lot about topics very close to my heart which extend to trust-based leadership, close collaboration between sales and marketing, quantifying the business impact of marketing, and the digital transformation landscape. 💪 My guiding principle: "Leave everything better than you found it." This applies especially to our most vital stakeholders: our employees. I champion transparent, courageous, and empathetic leadership, fostering a culture of honesty and inclusivity. I firmly believe in achieving progress by pushing boundaries, questioning norms, and embracing curiosity in the midst of change. 🍇 When not immersed in the world of marketing, you'll find me nurturing another passion close to my heart – my very own vineyard. Here, amidst nature's embrace, I find solace and fulfillment, giving back to the environment in my own humble way. 🌐 If you share my enthusiasm for driving positive transformation, exploring cutting-edge technologies, and cultivating meaningful connections, I invite you to join me on this incredible journey!

Experience

Sap

4 roles

SVP, Chief Marketing Officer of Middle and Eastern Europe

Promoted

Apr 2024Present · 1 yr 11 mos

  • Leading SAP’s Marketing team in Middle and Eastern Europe
  • shape SAP’s positioning and brand strategy
  • improve customer experience along the entire customer journey
  • generate demand and drive revenue
  • enhance digital marketing & content marketing
  • build high performing teams and marketing ecosystems
  • embed marketing automation technology & analytics into effective communication strategies
  • shape the Marketing transformation
Customer-Journey-MappingB2B-MarketingLead-GenerierungLead ManagementCustomer Experience

SVP, Head of Marketing EMEA

Feb 2020Mar 2024 · 4 yrs 1 mo

Customer-Journey-MappingB2B-MarketingLead-GenerierungLead ManagementCustomer Experience

VP, Head of Marketing Middle and Eastern Europe

Jan 2018Dec 2020 · 2 yrs 11 mos

Customer-Journey-MappingB2B-MarketingLead-GenerierungLead ManagementCustomer Experience

VP, Head of Marketing Germany | Member of the German Management Board

Jan 2018Dec 2020 · 2 yrs 11 mos

B2B-MarketingLead-GenerierungLead Management

Hochschule pforzheim - gestaltung, technik, wirtschaft und recht

Member of the Advisory Board

Feb 2020Present · 6 yrs 1 mo

Media broadcast gmbh

COO B2C / Head of freenet TV

Apr 2016Dec 2017 · 1 yr 8 mos · Cologne Bonn Region

  • Launch of a new B2C-business model for terrestrial TV (DVB-T2 / freenet TV)
Lead-GenerierungLead Generation

Freenet ag

Director Marketing

Apr 2010Jan 2017 · 6 yrs 9 mos · Greater Hamburg Area

  • Heading Marketing in the freenet group - Brand Strategy, Competitve and Market Insights, Trade-and Consumer-Marketing, Campaigning (ATB/BTL/Digital - from Awareness to Demand Generation, all channels), Corporate Design
Lead-GenerierungLead ManagementLead Generation

Freenet dls gmbh

2 roles

Head of CRM / Head of Customer Value Management at mobilcom-debitel GmbH

Promoted

Jan 2005Mar 2010 · 5 yrs 2 mos

  • Customer segmentation / Customer strategy f. 14 Mio. customers / 3 Brands / Customer Lifecycle Management / Cross- and Upselling / Direct Selling/ Coop Marketing / Loyalty Programs
Lead-GenerierungLead ManagementLead Generation

Marketing Manager at debitel AG

Jul 1999Dec 2004 · 5 yrs 5 mos

  • Loyalty, Retention, Prevention, Customer Clubs, Bonus programs, etc.
Lead-GenerierungLead Generation

E. breuninger gmbh & co.

Marketing Manager

Aug 1994Jun 1999 · 4 yrs 10 mos · Stuttgart Region

  • Responsible for Breuninger Card Activities, Database Marketing, Customer Intelligence
Lead-GenerierungLead Generation

Education

Pforzheim University

Diplom-Betriebswirt (FH)

Jan 1989Jan 1994

University of Louisville

Jan 1993Jan 1994

Salier Gymnasium

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