Kerstin Köder — CEO
👋 Welcome to my LinkedIn profile! I'm Kerstin, and I'm delighted to connect with fellow professionals driven by a shared passion for catalyzing positive change in our world. As the Regional Chief Marketing Officer of Middle and Eastern Europe at SAP, I lead a global and diverse team running campaigns in over 30 markets. Our mission? Guiding our prospects and customers on their transformative journey, from selecting the right software to overcome their business challenges to creating lasting value. My firm belief is that it's not about us; it's about our customers and their success is our North Star. 🧡 Here on my LinkedIn page, you can find a lot about topics very close to my heart which extend to trust-based leadership, close collaboration between sales and marketing, quantifying the business impact of marketing, and the digital transformation landscape. 💪 My guiding principle: "Leave everything better than you found it." This applies especially to our most vital stakeholders: our employees. I champion transparent, courageous, and empathetic leadership, fostering a culture of honesty and inclusivity. I firmly believe in achieving progress by pushing boundaries, questioning norms, and embracing curiosity in the midst of change. 🍇 When not immersed in the world of marketing, you'll find me nurturing another passion close to my heart – my very own vineyard. Here, amidst nature's embrace, I find solace and fulfillment, giving back to the environment in my own humble way. 🌐 If you share my enthusiasm for driving positive transformation, exploring cutting-edge technologies, and cultivating meaningful connections, I invite you to join me on this incredible journey!
Stackforce AI infers this person is a B2B marketing leader with expertise in SaaS and digital transformation.
Location: Stuttgart, Baden-Württemberg, Germany
Experience: 31 yrs 4 mos
Skills
- B2b-marketing
- Customer Experience
- Lead Generation
Career Highlights
- Expert in B2B marketing and customer experience.
- Leader in digital transformation initiatives.
- Champion of trust-based leadership and inclusivity.
Work Experience
SAP
SVP, Chief Marketing Officer of Middle and Eastern Europe (1 yr 11 mos)
SVP, Head of Marketing EMEA (4 yrs 1 mo)
VP, Head of Marketing Middle and Eastern Europe (2 yrs 11 mos)
VP, Head of Marketing Germany | Member of the German Management Board (2 yrs 11 mos)
Hochschule Pforzheim - Gestaltung, Technik, Wirtschaft und Recht
Member of the Advisory Board (6 yrs 1 mo)
MEDIA BROADCAST GmbH
COO B2C / Head of freenet TV (1 yr 8 mos)
freenet AG
Director Marketing (6 yrs 9 mos)
freenet DLS GmbH
Head of CRM / Head of Customer Value Management at mobilcom-debitel GmbH (5 yrs 2 mos)
Marketing Manager at debitel AG (5 yrs 5 mos)
E. Breuninger GmbH & Co.
Marketing Manager (4 yrs 10 mos)
Education
Diplom-Betriebswirt (FH) at Pforzheim University
at University of Louisville
at Salier Gymnasium